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2017’s Top Marketing Trends


At its core, marketing is a form of communicating with consumers in the hopes of selling them a product or service. However, it’s often a complicated dance of finding new and exciting ways to entice customers. In this social-media-dominated world, marketing is increasingly detail-oriented and high-tech. The biggest trends of 2017 will help marketers engage consumers more directly by avoiding distractions and increasing reach. Continue reading for 6 ways to knock marketing out of the park for 2017.

1. Go native or go home.
If you’re smart, you’ll jump on the native-marketing train. Entrepreneurs love this form of paid media because it fits organically. Native advertising doesn’t disrupt the user experience, so users can’t differentiate between what is paid advertising and what is part of the site. The content should be useful, interesting and targeted to a specific audience—all of which makes it one of the best platforms to launch any marketing campaign.

2. Embrace content marketing.
Content marketing sometimes is confused with native marketing. Though the two often go hand-in-hand, content marketing is its own beast. Native marketing is simply another way to distribute content. Content marketing is a strategic marketing technique to create and distribute relevant information to attract a target audience. It's not a paid-and-done transaction, like placing a native ad. Rather, it's an ongoing process that's best integrated into an overall marketing strategy. It can serve as the cornerstone to nearly any marketing plan and works for all types of brands because everyone uses it differently. The key is to be consistent, staying in character for your brand.

3. Experiment with livestreaming video and visual storytelling.
Video connects immediately to the viewer, conveying emotion and a message that often is far more memorable than static words in a newsfeed. Livestreaming video allows you to do this all on the fly. Tools like Facebook Live puts broadcast capabilities at the fingertips of everyone who uses it. Brands who have had success using video and livestreaming reap the humanizing benefit of connecting visually with their consumers. Try it out for your business, and you’ll be amazed how you can create content from virtually anywhere.

4. Give your social content an expiration date.
Humans’ decreasing attention span will make expiring social content crucial. The element of urgency cuts through online noise and clutter, instantly capturing the user's attention. The premise is simple: Look now, or lose your chance forever. While this makes the content compelling and authentic, it also can prove difficult for entrepreneurs to use. Even using catchy phrases like “Read NOW!” or “Don’t miss this!” give your content urgency and drive readership.

5. Make personalization a priority.
A daily dose of information overload has made people more resistant to advertising. Today's consumers can spot obvious sales pitches or marketing come-ons, and they'll be turned off by anything they perceive as more noise. Targeting consumers on an individual level allows entrepreneurs to cut through the constant influx of information. To capture a distracted customer’s attention, entrepreneurs must reach them with personalized, relevant content. It’s all about creating marketing tactics that home in on exactly what consumers are looking for or thinking about. Tracking consumers’ habits, interests, and browsing histories is key to creating strategies that get them to close the sale.

6. Automate your efforts.
Marketing automation does exactly what the name suggests: using software platforms designed to put repetitive tasks on autopilot. This tool kit includes solutions for email marketing, social-media marketing, SMS, and digital ads. Apps such as Marketo and Hubspot are becoming smarter, more intuitive, and more affordable. That makes them essential for any competitive marketer, and also free up valuable time formerly spent on repetitive tasks.

Markets are saturated and consumers are constantly bombarded by information and marketing. Use these tips to rise above the noise and create marketing plans that make an impact on your business. Transform your career and life in 2017 as an EXIT Realty Massachusetts franchise owner. Learn how to get started in just 30 minutes, and discover how you can have the entrepreneurial life you’ve always wanted.

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