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4 Ways to Get People to Consume Your Online Content


How do you get people to like and share your content online? More social interaction equals more traffic. More traffic equals even more social interaction, which leads to even more people linking to your content. That creates a storm of Google-goodness, and gets you ranked higher in search engines. The snowball of traffic, social interaction, and backlinks continues. But, it all starts with getting people to spread content around online. How do you get people to like and share your content? Here are four ways:

1. People want to look good.

Before people share a piece of content, they evaluate its social currency. The better it makes them look, the more likely they’ll be to pass it on. Finding something awesome doesn’t make you awesome, but that’s how our brains work. We’re competitive, and we like to look good in front of others. Sharing really interesting things makes us look good.

So, how do you use this in your business? Give your readers something to say—digitally—that makes them look good. Throw in statistics or little-known facts. People love numbers, and when they can throw an impressive stat out there on social media, it makes them feel—and look—awesome.

2. People want to support people and causes they care about.

Additionally, people share content because it’s a good way to support causes or issues they care about. For example, if you support Pencils of Promise, and they tweet that they’re in Africa building a school, you’ll probably like it or retweet it. Why? Because it’s your way to quickly support a cause you care about, and it lets other people know what type of person you are, therefore making you look better.

What’s your stance? What gets you out of bed in the morning? What change do you want to make in your industry? Don’t shy away from controversy. What do you believe that flies in the face of what most people believe in your industry?

Stand for something they care about. It's a good way to get people talking and sharing your content.

3. People want to stay connected.

Human beings are social creatures, and we like to interact in group settings. That used to only happen at places like school, work, parties, restaurants— places you physically went. Now, with social media, we have that same type of group connectivity all the time. Our way of “connecting” with everyone in our group is to like, comment and share their posts. Seems basic, but it’s the starting point for understanding why people like and share content.

How can you help people stay connected through your business? You must, must, must build an actual relationship with an audience in order to get them to like and share your posts. You can build a deep connection with an audience by telling personal stories, being genuine, giving stuff away for free, and staying in constant contact with them. Then they’ll like and share just to stay connected with you.

4. People instinctively want to help others.

How can your business cash in on the human propensity to favor giving over receiving? If you want your content to get shared, you have to provide at least one thing that's helpful or uplifting. It could be a quote, statistic, news, step-by-step guide, or anything else, just as long as it is helpful.  Remember to write in a positive tone.

You spend time and resources on your content for the purpose of educating, promoting, and connecting. Make the most of that effort and maximize your content’s social impact. Want to put these tips to good use in your own business? Join us and use these methods to take your online presence to new heights. EXIT Realty Massachusetts will give you every tool and resource necessary to launch your new career. Give us just 30 minutes to get started today!



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