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Build Your Online Brand by Avoiding These 11 Common Mistakes

brand

A business' online presence is as important, if not more, than its presence on the street. So why would you compromise your company's integrity by making avoidable mistakes? Here are a few examples of things to avoid when it comes to building your online brand.

1. You fail to have a vision for your brand.

Feeling confident about your entrepreneurial skills? Think you have the product of the year? Think again. You need to have the product of the century—at least that’s the attitude you need to have. Don't enter the market half-heartedly. Instead, be confident and bold about where you want to take your business in the years to come.

2. You fail to choose a unique brand name.

You need a unique brand to match your ambitious projections. Be sure to research the market so you’re certain no one else already has your brand name, and check that a suitable domain is available. Even the biggest companies can make the mistake of not having enough market research for a unique brand name.

3. You fail to get help with your website.

You may be good when it comes to technology, but do you really have time to learn the ins and outs of website building, SEO, the other countless tactics that go into creating the best website? Remember that your main priority is getting the business off the ground, and spending your time sitting in front of a screen is not the best way to drive your vision forward. Leave the technicalities to the experts, and focus on managing the business.

4. You fail to have a backup plan.

It is very common for business owners to undervalue their data. "It won't happen to me," you may think. Though you may be able to avoid a fire or a flood, what about a Trojan that remotely infects your files one by one until you can no longer access your data? You are more vulnerable than you think (even huge international companies have their own mishaps), so always have a backup solution in place for these inevitable situations.

5. You fail to send out a clear message.

Though you may be active on Facebook, Twitter, and LinkedIn, one of the worst things you can do to your brand is to send mixed messages about the business' philosophy and affiliations. You should not "like" comments or pages because you think it will make your brand name more visible. You should think about your plan with every move you make. A designated social media or marketing manager is also a great way to keep your online presence on track.

6. You fail to Google yourself.

Have you tried Googling yourself recently? You should! It is common knowledge that the majority of people will use Google as their primary search engine and will type in your brand name in order to find out more about your company. By keeping on top of the highest search result hits, you can be one step ahead, and ensure that there is no embarrassing or incorrect content connected to your organization.

7. You fail to proofread your copy.

Don't underestimate the importance of proofreading everything before you publish it. It is vital that you eliminate all typos and grammatical errors so that your text is readable and free flowing. Not only does is it look sloppy if your website and social media posts are littered with errors, it reflects badly on the integrity of your brand too. You can improve your grammar by using a range of easily accessible online tools and grammar guides like Grammarly.

8. You fail to mention others.

You now have all of your social media accounts set up and have been tweeting all week about your business—what you do, where you operate, and what special deals you have. Wait! The purpose of social media is to network with others and should not be used as a one-way means of communication. Try communicating with suppliers or other business in your field to build a friendly and supportive community.

9. You fail to mention what you do.

On the flipside, you should not assume that everyone knows what your company does. It is important that you let your followers know what it is that you can do for them. Instead of being blunt, why not engage with your audience by saying, "Did you know that we specialize in..." Be sure to tell them what makes you stand out from other similar businesses.

10. You fail to delete dead domains.

While you were finalizing your brand name and debating between a .com, .eu and .biz, you inadvertently set up two or three domain names that you now need to maintain. Don't make the mistake of selecting one primary address and leaving the others as dead links—this will leave prospective clients confused and potentially irritated. Ensure you delete traces of irrelevant links or make them forward automatically to the correct domain address. Did you know that you can sell a domain back to some providers? It's worth looking into if you're certain you won't need the address in future.

11. You fail to join in the conversation.

Don’t shy away from online conversations! Feel free to display how you feel about certain subjects, and let people see your personality shine through. Clients love the personal touch and like to see who is behind a company. How else did Steve Jobs become so well known!? Interacting with others and engaging in discussions is a brilliant way to promote your business without seeming pushy.

You may have noticed that all of the above are examples of entrepreneurs failing to do something. As the saying goes, "fail to prepare, prepare to fail." This phrase could not be more true, particularly in the modern era that we live in. Our actions have so many long-lasting repercussions.

Take these techniques and tips and create a business that experiences success from day one. How? With EXIT Realty Massachusetts! Join as a franchise owner and we’ll supply every resource, training, and tool needed to launch your new career.  Spend just 30 minutes to learn how to get started today!

 

 

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