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Know SEO? 4 Things Every Entrepreneur Needs to Know About SEO


The Internet is one of the most reliable sources of income for lots of individuals, including businesses and organizations. That’s why it’s important for them to have an online presence in our digital world. Having a website for your business does not automatically guarantee immediate turnover and financial success. There are issues such as ranking and traffic to consider.

That’s where SEO comes in. Search engine optimization, or SEO, is a popular acronym in the online world, and most people know something about it. But there are many important facts about that you might not know. Read on for four basics of SEO and discover how they affect your business.

1. On-site optimization.

Search engine optimization is the process of ensuring your website achieves acceptance by both viewers and search engines alike. This can be achieved by putting the right keywords, key phrases, and tags on your site’s pages. This is what helps Google determine how to rank your website. Google needs to know the subject matter of a site in order to categorize it properly, so it looks at what’s actually on the pages to determine the topics that are covered.

2. Off-site optimization.

This refers to the process of trying to achieve a high rank for your website using external methods. This process is not done on your website the way on-site optimization is. Google tries to make the sites it considers the most authoritative or most important to rank highest when a particular term is searched. Most times, a site’s perceived authority or importance is determined by how many other sites are linking to it. Having links to your site appear on large platforms and popular blogs helps your website rank higher with Google.

3. White-hat SEO.

This term refers to the application of different, legal optimization techniques to drive greater traffic to a website to achieve high rank on search engines. Some of these techniques are back linking, keyword analysis, and link building. The objective is to increase the popularity of the site through writing good content that other sites can link to, thereby increasing your site’s rank.

4. Black-hat SEO.

This SEO technique involves the use of illegal techniques to achieve the same objective—high ranking. Those who practice black-hat SEO break Google's rules to raise their website's rank. It is the direct opposite of white-hat SEO practices.

Some of these techniques are:

·             Keyword stuffing

·             The use of invisible text

·             Creating fake pages to get the desired back links

·             Using doorway pages

·             Page swapping

This method, while seeing increased use, is still illegal and is not the best way to grow your online business. Black-hat SEO can get your online platform banned from the ranks of search engine results, often times just after you have raised your visibility. This option appears attractive because of its quick short-term results, but the disadvantages outweigh any potential benefits.

How these techniques affect your business.

You need both on-site optimization and off-site optimization for your site to have a spot on the first page of Google. The absence of these techniques naturally impacts on how much patronage you get from online channels. If you use black-hat SEO technique to rank high, the result will be short-lived. You may get the desired outcome, but Google will most likely find out and penalize you.

The white-hat SEO techniques are slower in terms of getting you well ranked, however, the result is permanent. Google will have determined that you abide by its rules and regulations. Black-hat SEO techniques are cheaper to get, but the result is not worth it. White-hat SEO techniques, on the other hand, are more expensive to use, but promise uninterrupted, long-term financial benefit.

Online patronage is determined by your visibility. Your visibility is determined by your popularity and ranking, and your popularity by how well you use SEO.

Want to put these techniques to the test for your own business’ website and web presence? Join EXIT Realty Massachusetts as a franchise owner and receive the opportunities to bring a team of awesome agents to uncharted territory of success. Spend just 30 minutes to get started and EXIT Realty Massachusetts will equip you with the tools and resources necessary to become a successful businessperson.



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