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Build Lifelong Loyalty with Marketing


Today’s customers are smart, technologically savvy, and unwilling to be lumped in with the crowd, making marketing techniques from years past obsolete. The key is getting customers engaged with your business—not just selling to them.

Here’s a look at some of the best ways to increase customer engagement and gain an audience who will remain loyal to your business for life.

1. Personalize your message.

Attempts to blanket a list of prospects with a “one-size-fits-all” marketing message are doomed to fail. Even more specific targeted marketing isn’t necessarily the answer. Customers respond best to timely, personalized content, in the form of email messages, product recommendations, blog posts and so on.

2. Create buyer personas to achieve personalization.

Some business owners get caught up in a “gut feel” for their target audience, believing their in-depth knowledge of what they sell provides all the insights they need into what their customers want. What if simply asking them is a better approach? Consumers are willing to share an appropriate amount of personal information, as long as they receive targeted offers and related content in return. Suggested questions to ask:

-What do you like most about working with us?

-What’s least appealing?

-What benefits are the most important to you?

-What features are the most effective?

-In what form do you like to get information about upgrades, industry news, etc.?

Whether through online surveys, responses to email newsletters, or social media listening, gather data to compile an accurate buyer persona for your business.

3. Create an integrated “customer experience strategy.”

Don’t forget that today’s consumer operates across a broad spectrum of platforms and channels. To stay competitive, your marketing strategy must recognize and adapt to this capability. Combine the traditional elements of direct marketing and customer contact centers. The end-result is establishing one-to-one customer experiences at every touch point, carried out in a seamless way.

4. Use chat tools to get people talking.

Apps and in-app chat tools are increasingly popular resources that businesses use to strengthen engagement with customers. People are drawn to mobile and web options like chat messaging apps, not only for their convenience, but because they match the same level of quality as person-to-person phone calls.

These chat tools also ensure a high level of customer engagement due to a business’s quick response to customer inquiries.

5. Make sure everyone in your business is on the same “customer engagement” page.

You can’t guarantee high-quality service unless all of your agents have the same commitment to customer engagement that you do. Customers want to feel engaged with companies they do business with. It’s up to you to provide the experience that fuels that engagement, and build lifelong loyalty from there.

These tips can be applied to any business in any industry, and will have a great impact on your new team of top-notch agents. Join us at EXIT Realty Massachusetts as a franchise owner and experience your success take off. Spend just 30 minutes to learn how to get started and we’ll equip you with all the tools needed to become a successful business owner.



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EXIT Realty Massachusetts is an Equal Opportunity Employer and supports the Fair Housing Act. Each office is independently owned and operated. Site is subject to change without notice. While the information on this site is deemed to be accurate, EXIT Realty Massachusetts does not guarantee its accuracy, and provides this information without warranties of any kind, either expressed or implied. This site is not intended and shall not be deemed to constitute any offer to sell a franchise. Franchise offerings shall only be made by a Franchise Disclosure Document. Please disregard if you are currently under a contract with another brand.

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