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5 Do-It-Yourself PR Tips


If you run a small business, doing your own PR is all about crafting pitches and getting them to the right people. Creating buzz in your space involves being authentic to yourself and your business. If you’re willing to put in the time and effort, doing PR yourself can be a great money-saving option for your business.

1. Tell your brand's story

Storytelling can help transform your brand’s identity and presence and create trust from consumers. Some of the best stories come from you and your loyal clients. Tell the story of how your brand came to be, and customers can tell the stories of their experiences with your business. The more interesting and genuine your brand’s personality is, the more trust others will feel toward it. Don’t be afraid to encourage your customers to tell their stories of how your business benefited them. A compelling story will give the audience a way to emotionally connect with who you are.

2. Keep up with the industry

Read a lot and often to make sure you’re staying up-to-date with everything going on in your industry. Set up Google Alerts and Twitter Mentions to easily keep track of news and updates. Find and follow the top industry influencers, and read up on what your competitors are doing. Become as knowledgeable as possible, because you never know when the spotlight might be on you, and that knowledge might impress the right person, leading to your next opportunity.

3. Network with the top influencers

If you’re actively keeping up with the top industry reporters and influencers, the second step is to network with them. Try creating a list of the blogs or news sites these top influencers write for and keep track of what each author is writing. Find where you can comment and engage with them, whether through a blog post or a Twitter chat. Networking with influencers and others is a great way to build a name for yourself and your brand within the industry, but make sure the comments aren’t forced or self-promotional.

4. Do your research and remain objective

Make sure you have something to contribute to the conversation or the industry, such as an article or a product or service that is particularly helpful. It’s important to do enough prep work before making any pitches. Study the outlets you’ve chosen to pitch to, and look to see if there is a specific person at an outlet you think would respond well to what you’re offering. As always, learn as much as you can before jumping forward.

5. Craft creative and compelling pitches

When you’re pitching your brand or product, you need to make sure you remain as objective as possible. Even though you might think everything your business does or provides is the best, not everyone will agree. Remember, top industry influencers are constantly bombarded with pitches, so yours needs to be creative and—most importantly—personal. Keep it short and sweet, and make sure your subject line is attention-grabbing and won’t be mistaken for spam if you’re reaching out via email.

For small businesses, the right attitude and drive for success makes doing PR yourself a completely plausible option. Want to take these tips to promote your new business? Take a team of agents to the top with EXIT Realty Massachusetts. Become a franchise owner and launch your new career. Spend 30 minutes to learn how to get started and we’ll equip you with all the tools necessary to become a successful entrepreneur.



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