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Grow Your Email Subscriber List with 4 Tips


Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever, spam filters are only designed to protect people from unwanted mail. If you build a list of folks who want to receive your emails, you’ll avoid spam filters and stay top-of-mind with your prospects. Consider the following ways to build your email subscriber list and expand your reach:

1. Offer sign-up forms on your website

While people are browsing your website, make sure to give them the opportunity to sign up for your newsletters quickly and easily.  Remember, prospects can be transformed into customers over time if you find a way to make them remember you. A great way to do this is by offering a pop-up “subscribe to emails” form where they can enter their contact information to receive your emails. If you don’t use a pop-up, make sure to put this call to action on the header or footer of your site so that it is visible on every page. You might also include a link to subscribe in the signature line of your email, giving your daily contacts the opportunity to request your emails.

2. Offer free stuff

Nothing gets people’s attention like free stuff. Encourage people to sign up by offering free content such as white papers, checklists, books, or guides. Ensure that whatever you offer is top quality, as this content is a reflection of your company and makes an impactful first impression!

3. Let them share

Word of mouth is still the best way to secure new customers, although in the modern world it may be more "word of email" or "word of social media." Give customers the ability to forward your emails to their friends. Make sure to put this option in large print at the top of the screen to encourage the behavior. The more your emails are forwarded, the faster your list will grow.

4. Deliver value-add content

Blatant sales pitches annoy clients to the point of unsubscribing. Generate content that your customers will value rather than simply delivering a pitch. Links to articles from third parties or sharing your own expertise is a great way to build credibility. Try the 4:1 ratio. For every 4 value or thought leadership emails you sent, mail out one promotional or sales-y email.

Ready to use these tools to help run a successful business? Lead a team of agents to the top with EXIT Realty Massachusetts. Join us as a franchise owner and launch your new career. Spend 30 minutes to learn how to get started and watch your success grow.



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