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5 Things Small Businesses Should Outsource


For a small business, any reduction in overhead allows you to shift more revenue to operational growth, while simultaneously freeing up your time. Outsourcing can provide stability, expense control, and risk management. It can also improve your work—life balance. Here are five tasks you can easily outsource to contribute to the growth of your business while freeing up your own time.

1. Content marketing

Content marketing is easy-to-digest content that is designed to educate your audience without being too "salesy." The objective is to generate leads, but content also nurtures the relationships you have with those leads to improve your chances of closing a sale. It’s about awareness and thought leadership, rather than offering a discount or running an ad.

Rather than spending your time producing and distributing content, or hiring a marketing team to tackle it, you can outsource it. You can start small by hiring a freelance writer, or you can employ an agency. Both options will save you money, and help you build better relationships with your customers.

2. Bookkeeping

You really don’t want to make mistakes when you handle the finances of your business. The last thing you want to spend time on is crunching numbers when you have more pressing issues to handle. You often get the experience of a specialized team when you outsource. Check out services like Indinero.com for a lot of your back-office tasks, like bookkeeping and payroll.

3. Payroll

Given the numerous requirements, regulations, and tax laws, outsourcing payroll can save you a lot of time, stress, and headaches. Payroll goes well beyond simply calculating commission payouts for agents. One mistake with payroll can trigger tax audits and cost your business thousands of dollars.

Rather than handling your own payroll, or maintaining the overhead of a full-time accountant, outsource your payroll to a reliable service. Companies like Wagepoint or Intuit can help you avoid costly mistakes and free up your time so you can focus on running your business.

4. Conversion optimization

Most businesses generate leads through online marketing, and the content you produce works to convert visits or readers into leads. There’s a lot you can do to improve your conversion rate, but it’s a time-consuming process. Depending on your business model and margins, even a small lift in conversions can add tens to hundreds of thousands or more in annual revenue.

Instead of trying to manage, test and track the continuous cycle of changes, you can work with an agency that specializes in conversion optimization.

5. Scheduling and administrative tasks

It’s easy to get bogged down in dozens of small tasks that eat up your time each day. As a small business owner, you need to focus on the core processes that grow your business. When you hire a virtual assistant, you’re paying only for the hours in which tasks are being handled, and you can eliminate a lot of wasted time spent on emails, appointment setting, and other repetitive tasks. When you automate these tasks using software, you can focus less on busy work and more on the big picture.

Outsource your weaknesses.

There are a lot of areas to outsource. Look at your team, your processes, and the work you do on a regular basis. Consider outsourcing those areas where you and your team struggle. Also, look at the difference in costs between a full-time hire and outsourcing. That difference alone could help you decide.

Are you full of groundbreaking ideas and innovative skills that can propel a small business straight to the top? EXIT Realty Massachusetts can light a fire under you to launch your next career. Spend just 30 minutes to learn how to get started as an EXIT Realty Massachusetts franchise owner. Bring your entrepreneurial spirit and leadership, and we’ll arm you with every resource needed to become a successful business owner.  




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