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4 DIY Marketing Tips for Entrepreneurs


As an entrepreneur, marketing is essential to the success of your business. Often, developing and executing marketing programs can take lots of time and money to get off the ground, but you can’t afford to wait. Don’t waste money on the things that don’t work—get something up and working for you with little expense. The key to quick lead gen? Getting social. Use these 4 steps to make a revenue-boosting, customer-attracting impact on your business today, for a small monetary investment.

1. Facebook news feed ads.

Successful ad campaigns start with a visually stunning image. Integrate a clear call to action that draws Facebook users to click through to your site. Asking a question or using a ‘shock statistic’ helps to pull people in.

2. Facebook custom audience targeting.

Rule # 1 of online marketing: Always be collecting email addresses. As long as you have at least 20 people on your email list, you can start a Facebook custom audience campaign. Select “Look Alike” targeting to find more people who are just like your customers. Its Cost Per Click (CPC) option charges only for the clicks you receive. $50 will go a long way.

3. The LinkedIn sponsored update.

Don’t ignore LinkedIn’s robust 600 million professional community! Experiment with LinkedIn sponsored updates. They appear in the LinkedIn users' newsfeeds, look like a regular update, and are hard to miss. Publish a free article to showcase your industry expertise and deliver value to your audience. A link to an informational webinar is another great way to collect email addresses. Once your post is written spend the minimum of just $10 a day to promote.

4. Twitter web and lead generation cards.

Twitter lead generation cards are highly effective. The main advantage of the Twitter cards is a shorter path to receiving leads. Use tailored audience targeting to reach an email list or specific Twitter IDs.

The motivated entrepreneur can get a lot of lead generation strategy accomplished through social media. Just $50 can be the best money you spend on your business. Get creative! It’s a small price to pay for a big social impact. Inspired to put your marketing brain to work on your own business? Join EXIT Realty Massachusetts as a franchise brokerage owner. EXIT Realty provides the tools and training necessary. Just bring your entrepreneurial mindset and leadership and we will help guide you and your team of agents to the top. Spend 30 minutes to get started, and find more information here.



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EXIT Realty Massachusetts is an Equal Opportunity Employer and supports the Fair Housing Act. Each office is independently owned and operated. Site is subject to change without notice. While the information on this site is deemed to be accurate, EXIT Realty Massachusetts does not guarantee its accuracy, and provides this information without warranties of any kind, either expressed or implied. This site is not intended and shall not be deemed to constitute any offer to sell a franchise. Franchise offerings shall only be made by a Franchise Disclosure Document. Please disregard if you are currently under a contract with another brand.

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