Title search:

View Archive

5 Tips to Weather the Storm of Business


Running any business can be tumultuous and volatile. You’re the captain of the ship, steadfast, focused, and determined. Even the slightest breeze can make a big difference, and if you’re not flexible, the sail will tear, and the boat will capsize. There is no way to predict what challenges and changes will face your business. With so many unknowns involved, it is essential to prepare for the unpredictable. Learn to manage any curveballs that come your way and point your business toward calm waters and clear skies.

1. Keep your eyes toward the distant shore.

You need to remain fixed and dedicated to your larger goal, even as it may change direction mid-course. The course between two points is rarely a straight line, especially when it comes to launching and steering a business in today’s competitive market. Being able to pivot on the fly is extremely valuable to your long-term success.

2. Stay flexible and resilient.

Adapting to whatever comes your way is vital to your success. You might not even arrive at the goal you first intended, because your course inevitably shifts due to any circumstances. Never lose sight of the paradox of business: it requires you to remain simultaneously flexible and rigid. Don’t turn back at the first signs of stormy seas, but do consider changing your course to minimize damages along the way.

3. Keep the boat afloat.

Not only must you keep your boat in the water, but also the water out of the boat. Choppy business conditions can elicit fear and overreaction. When the market turns down, irrationality can kick in, especially in a highly fluctuating marketing like real estate. When the market is unstable, it’s easy to lose your own direction. Successful business people are those who consider the climate and adjust accordingly without losing sight of the goal.

4. Steer clear of the Sirens.

Just as in the Odyssey, Sirens will be calling you. They will frighten you with predictions of pending economic and market swings. Then they will bait you with the allure of greener pastures. In business, the Sirens are everywhere. They speak through experts on the news and competitors. Remember that you are the captain of your ship. Learn to disregard the Sirens, and focus on what is important.

5. Beware the serpents.

Beneath the water, serpents loom, and in the waters of business, they come in many forms. They may attack, criticize, abandon, or disrupt you in a number of ways. While these attacks can hurt, you have to be ready to adjust accordingly. You can’t let detractors or skeptics get you down or overwhelm you. As time goes by, you will gain more expertise in avoiding not arousing, the serpents. It’s a process that takes time. Trust your judgment about people.

It’s easy to lose sight of the goal when something unexpected pops up, whether it be a crisis, a market downturn, or a negative wave of people telling you that you will fail. These ebbs and flows are all part of business, yet any one of them can capsize you if you don’t apply the principles of the sailboat. They are the common sense of business, but can get easily overlooked. Ready to set sail with EXIT Realty? We add our tools, training, and resources to your business skills for a winning combination. Find out more information and how to get involved here.



Here is what's being said about EXIT Realty.

"One of the things I like about EXIT is it's a very family driven company...not like other companies."

- Kris Klair

"...I love being with a company that just gives all the time...and they just keep getting better and better."

- Joanne DeFrisco

"When you're a real estate agent it's really important to work with a company that has the technology, the tools and the training to support you, to help you succeed"

- Chris Harrison

Are You A Revolutionary Leader?

Discover the 5 ways EXIT Realty's transformative business model has become a game changer for agents & brokers. Are you the revolutionary leader we are attracting?

Yes, I'm curious!

Sign up for the EXIT Achiever

See the latest news and inspiration from EXIT Realty Corp International!

100 Erdman Way, Leominster, MA, 01453 1-888-572-0206 support@EXITRealty-MA.com

EXIT Realty Massachusetts © 2015 | Contact Us | Terms of Use | Join Now

EXIT Realty Massachusetts is an Equal Opportunity Employer and supports the Fair Housing Act. Each office is independently owned and operated. Site is subject to change without notice. While the information on this site is deemed to be accurate, EXIT Realty Massachusetts does not guarantee its accuracy, and provides this information without warranties of any kind, either expressed or implied. This site is not intended and shall not be deemed to constitute any offer to sell a franchise. Franchise offerings shall only be made by a Franchise Disclosure Document. Please disregard if you are currently under a contract with another brand.

It is our mission to establish the EXIT System by selecting and qualifying Brokers to effectively run our offices. EXIT Realty provides stability and security for our Agents, while our Brokers experience an unmatchable advantage in the areas of recruitment, profitability, and retention. We believe better Brokers and Agents serve the consumer better.
100 Erdman Way