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6 Sales Hacks to Maximize Every Prospect


Anyone running their own business is in the world of sales, regardless of the area or focus of your firm. Every person you meet is a potential prospect. You must be open and accepting to opportunities as they arise, and look for innovative ways to grow your team of agents. There are only 86,400 seconds available each day to work toward consistent success and growth. Here are six hacks to help you exceed your goals and make an impact on your business.

1. Social selling.

Social selling is definitely integral in how we sell and should be incorporated into daily activity and metrics. Leverage tools such as Facebook and LinkedIn to reach potential prospects in new ways.

2. Unusual meeting times.

Maximize your time with prospects and internal meetings. Typically, most meetings are scheduled for 30 minutes or a full hour. Try scheduling for 20 minutes or 45 minutes to allow time to make notes, debrief, or send follow-up emails. This will allow timely follow-up and save everyone involved time.

3. Prospect with more information.

Potential team members now have more resources and information at their disposal, but so do you. Leverage social and Internet tools to gain useful information on your prospects to help build a relationship. Charlie App, for example, scans hundreds of resources to provide a concise summary of anyone you’re meeting.

4. Meeting preparation.

Become a thought leader and expert in your field to entice to your prospective agents to work with you. You’re not selling just a job or a career, but a team and a place to grow. Remember this in your meetings and presentations and don’t just focus on facts and figures.  

5. Engage in ongoing conversations.

The number of tools and technologies available to professionals and customers is only increasing, and it can be hard to maintain consistent interaction with existing and potential customers. Leverage social content management and scheduling tools such as Buffer, Hootsuite, or Rignite to maintain a social presence and keep people talking long after your meetings.

6. Email for sales success.

Although there is no sure fire way to guarantee an email response, you can increase your rate of response from prospective agents. A few tips include:

  • 4-7 words for subject line
  • Create a sense of urgency or a explicit need for a reply: “Still on track for…”, “What would be a good next step?”
  • Leverage social triggers. Social tools like LinkedIn, Twitter, or Facebook will let you know when a prospect has posted. Use this information to follow-up via social or email
  • Emails with “Re: ” have a greater chance of being opened

These are just a few hacks to get the most out of every prospect. Building a team of agents in a competitive market is no small task, and utilizing these hacks can help you and your real estate office stand out among the rest. Do you have entrepreneurial spirit and exceptional leadership skills? EXIT Realty is looking for you. With our revolutionary model and the arsenal of tools we provide, you have nowhere to go but up. Find out how to get started today.



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EXIT Realty Massachusetts is an Equal Opportunity Employer and supports the Fair Housing Act. Each office is independently owned and operated. Site is subject to change without notice. While the information on this site is deemed to be accurate, EXIT Realty Massachusetts does not guarantee its accuracy, and provides this information without warranties of any kind, either expressed or implied. This site is not intended and shall not be deemed to constitute any offer to sell a franchise. Franchise offerings shall only be made by a Franchise Disclosure Document. Please disregard if you are currently under a contract with another brand.

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