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10 Commandments of Social Media Marketing

social media

Leveraging the power of social media marketing can help elevate your audience and customer base in a dramatic way. However, it's vital that you understand the fundamentals. From maximizing quality to growing your influence, following these 10 commandments will help build a foundation that will serve your customers, your brand, and your bottom line.

I. Listening: Success with social media requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Then can you create content and spark conversations that add value rather than clutter newsfeeds.

II. Focus: It’s better to specialize than to be a jack-of-all-trades. A highly focused social media marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

III. Quality: Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content than 10,000 connections who disappear after connecting with you the first time.

IV. Patience: Social media marketing success doesn’t happen overnight. While it’s possible to catch a stoke of good luck, it’s far more likely that you’ll need to commit to the long haul to achieve results.

V. Compounding: If you publish amazing, quality content and work to build your online audience of followers, they’ll share it with their own audiences. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

VI. Influence: Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your franchise. Connect with those people and work to build relationships with them. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

VII. Value: If you spend all your time on social directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus on creating great content and developing relationships. In time, those people will become a powerful catalyst for word-of-mouth marketing for your franchise.

VIII. Acknowledgment: You wouldn’t ignore someone who reaches out to you in person, so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, and the real estate industry, so always acknowledge every person who reaches out to you.

IX. Accessibility: Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

X. Reciprocity: You can’t expect others to share your content and talk about you if you don’t do the same for them. Spend a portion of your time on social media focused on sharing and talking about content published by others. 

Inspired to apply these commandments to a business of your own? Get started with EXIT Realty and see how our unique model can take you to the next level. Bring your leadership skills and eagerness to learn to EXIT Realty, and we’ll give you every tool needed to succeed. Learn more here.



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EXIT Realty Massachusetts is an Equal Opportunity Employer and supports the Fair Housing Act. Each office is independently owned and operated. Site is subject to change without notice. While the information on this site is deemed to be accurate, EXIT Realty Massachusetts does not guarantee its accuracy, and provides this information without warranties of any kind, either expressed or implied. This site is not intended and shall not be deemed to constitute any offer to sell a franchise. Franchise offerings shall only be made by a Franchise Disclosure Document. Please disregard if you are currently under a contract with another brand.

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