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4 Tips To Make Your Small Business Look Like a Big Business


Being a small business has its benefits: you’re agile, autonomous, and adaptable. You may not be garnering the same numbers as worldwide corporations, but that doesn’t mean you can’t look as professional to the potential agents and customers you reach. Use these tricks to help your small business make a big impact.

1. Build and update your website. In our digital age, it’s nearly impossible to run a business without a web presence. Your small business can easily go unnoticed by potential customers. However, it is easier than ever before to create and maintain a website. There are so many free or affordable tools available to build a knockout, professional website. Choose a design that is friendly to mobile devices, meaning it will automatically adjust to optimize in any platform, such as a desktop, laptop, phone, or tablet. Once your website is created, or if you already have one, updating it is just as important. People who visit an outdated site are likely to regard that company as a whole as irrelevant, so stay on top of updating it and keeping it current.

2. Establish a marketing budget. Any small business with hopes to grow must allocate some amount of money to get its services and name in front of consumers. Nothing sells itself, so putting funds into marketing is a smart business decision. While budgets can get tight, make sure to evaluate what you’re spending for ROI and take advantage of free services (like Facebook) to increase the noise about your business.

3. Grow your social media presence. Social media is an absolute necessity now. But which social media platform will make you look bigger? In the real estate brokerage ownership realm, Facebook works best. Connecting with people and building that relationship is step one to a successful real estate company. Create content, connect with potential agents, and try dipping your toe into sponsored posts and boosted updates. With just a small amount of money, your recruiting efforts can go farther and reach more potential teammates.

4. Spend money to make money. Big brands invest in their business every day. The right website, consistent marketing and the use of modern marketing tools like social media are all key, and they are easier than ever for small businesses to have as well.

These easy tips can take your small business to new heights. Want to put them to good use with your own franchised real estate brokerage? Check out how EXIT Realty is revolutionizing the industry and how YOU can get involved now. 



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EXIT Realty Massachusetts is an Equal Opportunity Employer and supports the Fair Housing Act. Each office is independently owned and operated. Site is subject to change without notice. While the information on this site is deemed to be accurate, EXIT Realty Massachusetts does not guarantee its accuracy, and provides this information without warranties of any kind, either expressed or implied. This site is not intended and shall not be deemed to constitute any offer to sell a franchise. Franchise offerings shall only be made by a Franchise Disclosure Document. Please disregard if you are currently under a contract with another brand.

It is our mission to establish the EXIT System by selecting and qualifying Brokers to effectively run our offices. EXIT Realty provides stability and security for our Agents, while our Brokers experience an unmatchable advantage in the areas of recruitment, profitability, and retention. We believe better Brokers and Agents serve the consumer better.
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