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7 Marketing Tips for Entrepreneurial Powerhouses

marketing man

Looking to spice up your marketing efforts to attract the best agents to come work with YOU? Here are 7 fun and influential ways to revamp your marketing strategy and put your business on top. While all forms of marketing should encourage your audience to do business with you, your approach needs to be subtle and less self-serving. Today, your marketing strategy should focus on humanizing your business and automating things when you can.

1. Be Mobile and Responsive
A few years ago, going mobile was important in terms of posting to social networks while on the go. This is still true, but now the importance of being mobile accessible is more important. Your website and emails need to be designed for all devices and screen sizes and be responsive. 66% of emails are opened on a phone or tablet, so your hard work will be wasted if a recipient gets frustrated that your email or website is not formatted to be read on a device.

2. Automate Your Content Marketing and Sourcing
When crafting the perfect email newsletter and sharing content with your social networks, coming up with topics to write about can be tough. You want to send interesting content with the purpose of helping, not selling. However, getting this accomplished is not always easy. Use companies that connect you with freelance writers to do the writing for you. Automating some (or all) of your content marketing can help free up your time to focus on more important things.

3. Boost Your Facebook Posts
Facebook has made a lot of changes recently, one being the reduction of organic posts from business pages in the News Feed. This isn’t a bad thing for businesses! A few times each month, go to your business page and find a post that is worth making putting in front of plenty of people. All you have to do is click “Boost Post” and enter your parameters. Start experimenting with $5-$10 to your existing Facebook fans as a low-cost way to get high traffic from your posts. When people like or click boosted posts, it tells Facebook that they’re interested in your brand and posts from your company will appear more often in their News Feed.

4. Utilize Browser Plugins and Free Tools
There are some awesome plugins available for businesses to automate marketing activities. These little tools can save SO much time. Being on the go a lot, brokerage owners can really benefit from using browser plugins to help automate some of their social media. Use Hootsuite or Buffer, and in less than 10 minutes, you can have a week’s worth of social media posts scheduled and ready to go! 

5. Revamp Your Email Strategy
It is necessary to stay in touch with your contact list and those that you’ve talked with in the past through email. This should be a foundational element of any marketing strategy. You need to make sure that the content that you’re sending is both personal and something that the recipient wants to read. Good content marketing is meant to help, not sell to, your clients. Send consistently timed emails with compelling content to your audience in order to brand you as an industry expert and thought leader. Email is the best way to stay in front of your past clients and is a smart investment because they’re your best source for new business leads.

6. Grow Your Email List
In addition to emailing old contacts, it’s also just as important to grow your email list with new ones. Use those same email newsletters to keep your name top of mind for potential business contacts. You should always try to obtain email addresses in any situation. The easiest way is to have your lead capture form front and center on your website, and never be afraid to ask for an email address and work on growing your list, no matter the situation.

7. Use GIFs in Email
You’ve all seen GIFs before, those soundless graphics that play on a loop. They’re great for getting a quick laugh, and most people use them to caption a situation and convey human emotion without using words. GIFs can be used to give your business a touch of character and personality, and they may actually increase your click rate.

Your time and resources are limited, so making the most of your marketing efforts is sure to pay off in the success of your business. Whether your goal is to attract new agents to your brokerage, or to be the best in your area, these marketing tips can help you get there. Got the idea gears going? Tune in to this webinar to learn how EXIT Realty provides a powerful, simple shortcut to success with high ROI.



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