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Business In The Clouds


Right now, one of the biggest topics in tech conversation is surrounding the cloud. As consumers, we are seeing everything is move to the cloud, like files, photos, and music, but businesses are seeing the most dramatic change. So many industries are being affected by the transition to the cloud, and for good reason. It can help businesses run more efficiently, with lower costs and overhead and more flexibility and mobility. The real estate industry is no stranger to this change, with the cloud and advancements in mobile making it easier and more convenient than ever to be successful.

For many brokerage owners, businesses are currently run as a combination of brick and mortar and mobile. However, some new owners are taking the leap to the cloud and leaving the traditional office-based setting behind.  Here are some things to consider to find out if a transition from brick and mortar to a cloud-based business is right for you, from Realtor Magazine.

Making the move to mobile means you’ll move from fixed costs to shifting costs. Going virtual will directly affect your bottom line, but you don’t want to lose your agents along the way. Make sure to communicate with agents, set up trainings, and explain the transition process for a smooth changeover. If leadership doesn’t make its way to the cloud, it won’t work.

Take advantage of free technology at your disposal to encourage group collaboration. Platforms like Facebook offer private groups that can act as a discussion or sounding board for agents to work together. Multiple touch points for agents and staff, beyond the phone, ensure strong virtual teamwork.

Be prepared for a learning curve. Going mobile is a big undertaking, and if you’re hardworking and persistent, can be extremely profitable. Allow time and flexibility for brokerage owners as well as agents to catch up and feel comfortable working in the cloud.

Don’t forget the value of in-person meetings. We are in the business of relationships, after all. Be sure to encourage your agents to meet with and get to know their clients to establish a strong foundation upon which to do business, even if they don’t have a traditional office.

Even offices that aren’t ready to take this leap to go fully mobile can still streamline their business by using virtual systems. You’re probably already using some, like Dotloop, but there are plenty of great pieces of tech to help you run your business:

  • CamScanner: use your phone to take a picture of a signed physical document and turn it into a PDF.
  • Deductr or TripLog: track mileage and record driving routes, and record transactions and keep track of expenses.
  • Hello: caller ID app from Facebook that links callers’ phone numbers to their profiles, which helps to vet people and establish relationships.
  • MailChimp: offering much more than emails, use this app to create forms for many scenarios, like open house sign in sheets.

The real estate industry is already benefitting from making the digital move. An entirely virtual office might be far off for your business, but the tips shared here can be applied at any stage to make your business run more efficiently. Are you a revolutionary leader looking to get involved in this tech-forward industry? We’re looking for you! Invest just 30 minutes to find out more about getting started, and visit our website for more information.



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