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5 Reasons Why Social Media is Essential for Your Real Estate Business


We live in a hyper-connected, social world, where people share every thought and moment, even down to what they ate for lunch. Being active on social media has made staying in touch ultra convenient, and has also provided countless business opportunities. Regardless if you’re into filling people’s newsfeeds with baby pictures or not, social media is a necessity for the success of your real estate business. 

Social media is a way for you to stay connected with potential, current, and past customers, prospects, and friends. It’s not a quick fix that will skyrocket your business, but is a fantastic way to market your business in a friendly, unobtrusive way. If you’re a broker, owner, franchisee, or agent, your business will gain from being social. Check out the top 5 benefits of social media for real estate professionals below.

1. Increased Exposure:

Social media is a great way to get exposure for your brand and business. Being active on social media allows you to have ongoing interactions with your followers and stay at the top of their minds. If you’re sharing interesting industry stats, or just appearing in connections’ newsfeeds, your name and business is on their mind and at the tip of their tongue.  

2. Increased Traffic:

With increased exposure for your brand, you’ll see an uptick in traffic to your social pages and website. The more great content you share on your channels, the more interested other people will be in following you. As a result of this, you’ll be able to move them from social media to your website or email, and into qualified leads. Recent industry reports state that 90% of all marketers said their social media efforts generated more exposure for their business, and 77% said it increased traffic to their websites.

3. Top-of-Mind Awareness and Recall

Staying top of mind with connections is so important for all industries. Essentially, you have to remind people you’re still around, but in a good way. Avoid talking about yourself or your business constantly. The more you talk about yourself, the more people want to tune you out. This all goes back to the helping, not selling, concept. Post relevant topics or start a discussion, but try to avoid turning into a one-way communicator or megaphone. 

4. Branding Yourself as a Trusted Resource

If you’re not going to talk about your business, then what are you going to talk about? When someone is ready to do business, they want to know that you’re current on industry information and using the best practices to get the job done. By talking about things that are related to your business, you’ll keep your audience’s attention and brand yourself as an industry expert.

5. Social, Relatable Business

While there are many reasons to maintain a social media presence, one of the most important goals is to become a social business. At the core of all social networks is the person-to-person communication that mimics real life, even if face-to-face interaction isn’t taking place. Becoming a social business makes you approachable and relatable; people want to have a relationship with a business they like. Turning your static social media pages into something people converse and bond with is what becoming a social business is all about.

To learn about the ways EXIT Realty uses a transformative business model to change the game for brokers and agents and how YOU can get started, click here. For more information or to contact us, visit EXIT Realty Massachusetts online or call (978) 961-9161.



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EXIT Realty Massachusetts is an Equal Opportunity Employer and supports the Fair Housing Act. Each office is independently owned and operated. Site is subject to change without notice. While the information on this site is deemed to be accurate, EXIT Realty Massachusetts does not guarantee its accuracy, and provides this information without warranties of any kind, either expressed or implied. This site is not intended and shall not be deemed to constitute any offer to sell a franchise. Franchise offerings shall only be made by a Franchise Disclosure Document. Please disregard if you are currently under a contract with another brand.

It is our mission to establish the EXIT System by selecting and qualifying Brokers to effectively run our offices. EXIT Realty provides stability and security for our Agents, while our Brokers experience an unmatchable advantage in the areas of recruitment, profitability, and retention. We believe better Brokers and Agents serve the consumer better.
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