Master the Art of Networking with 5 Tips
Being an entrepreneur means that you’re in the business of relationships and networking, but not everyone loves bobbing in and out of a strange crowd with business cards in one hand and a plate of cheese in the other. Approaching people you don’t know while trying to build connections can be awkward. That’s why it’s crucial to master the art of networking. Remember, a face-to-face connection can help you to build professional relationships and, in minutes, jumpstart the career you’ve always wanted.
Whether you’re looking for a partner, a client, or an employer, networking events can make a real difference. Not only can it help you grow professionally, but good networking skills can also make a positive impact for your personal life as well. Hone your approach before your next event with these 5 tips:
1. Get there early.
If your biggest fear is getting stuck in a corner with your cup and a business card while everyone else chats away, be an early bird. This is not the time to be fashionably late. Ditch any notions you have about being cool and get there before the party starts. Networking events can be a bit daunting, especially if you’re going alone. You’re more likely to avoid getting lost in the crowd if you jump in while the group is small, and meet new people as they arrive, one at a time or in pairs.
2. Wear a conversation starter.
First impressions are everything. In just a quick glance a person can make an opinion about who you are based on your appearance and how you carry yourself. While a well put together look is key, consider heading into your networking event with a piece that will help you stand out. A compliment or question about your piece could be all it takes to start a meaningful conversation and connection. Avoid drowning in a sea of black and navy blue outfits by adding a pair of fun shoes or unique earnings. If there’s a dress code or dress expectation, make sure you follow the rules accordingly. You definitely don’t want to leave an impression that you’re gaudy or unprofessional.
3. Don’t get sucked in by negativity.
Negative Nancies always have time to show up at a networking event. They’ll rag on anything from the economy and job market to your business and career prospects. While you should do your best to dodge these people as much as possible, know that running into them will happen. Never feel pressured to engage with a negative person, especially at a networking event. Instead, do your best to turn the conversation around with constructive comments. If the person shows no sign of changing their attitude, politely move on. Make sure you’re not the Nancy as well! Be sure to hold positive conversations only. If you’re feeling down about work, consider this a prime opportunity to find new positions. Shift your focus onto hopes for a new position and the amazing skills that you have to offer.
4. Research, research, research.
Tactical networking practices work best when you’ve come prepared. Remember, you have a small window to make an impression on a large group, so help yourself out by doing research ahead of time. Start by knowing who is hosting the event. They’ll likely have a limited amount of time to talk, but remember they’re the ones who brought in all of the people you’re networking with. At the very least you’ll want to introduce yourself. Your biggest priority should be having an understanding of the guest list. Typically, events will post the guest list online ahead of the function. Use the list as a way to make note of the people you will definitely want to make connections with. If your host has a team, reach out to co-hosts or assistants to help make introductions with guests beforehand. Also, don’t forget to utilize social media! Recognize the faces of those who you’re most interested in talking to, and make sure to target them first before you get lost investigating where everyone is getting the chocolate samples.
5. Pretend your business card is money.
You might have an unlimited amount of business cards, but there’s no way you have as much brain storage. Before you blow through a hundred cards at your next networking event, consider that successful networking requires genuine connections. Instead, take some time to evaluate where your card is going. Use the event to make quality exchanges with others by really listening to those you connect with. Understanding a person’s passions will help you to build the relationships you came for. Aim to offer your card to people you’ve spent time talking with, whose passions you understand, and whose goals align with your own, and vice versa. You’re more likely to have a successful follow-up with them later.
Now that you’ve mastered how to network, put those new skills to good use! Begin a new career when you join EXIT Realty Massachusetts as a franchise owner. Give us just 30 minutes to find out how to get started, and we’ll give you a vast wealth of knowledge and tools to make your new venture successful.
Next Year’s Unstoppable SEO Trends
One of the most effective tools to stay ahead of your competition is SEO. Search engine optimization, is the lifeblood of online business. And while it might be simple to master in theory, the fact is that the algorithms and search patterns that inform your SEO efforts are in constant fluctuation, changing, shifting, and increasing in complexity like a giant Rubik's cube.
This means that one of the most important ways to gain and keep a competitive advantage within your industry is to carefully watch the subtle changes in SEO trends and alter your campaigns to match the new realities of the online world. So as we gear up for 2017, let’s take a look at what you can expect from the world of search engine optimization in the coming year.
1. An increase in quality content and “density.”
People are either subjected to bite-sized remakes of the same boring filler that you have seen plastered across websites for the past several years, or they are forced to endure guides and articles that are so long and drawn out that they make War and Peace look like a children’s bedtime story. The solution? Dense content. Content density can be described plainly as content’s “per word value.” So for example, even though you might write a 3,000 word article that explains all the nuances of Snapchat marketing, the actual amount of value you deliver per-word might be very low. However, by providing denser content that is focused more on function than form, you can deliver the same value in only 300 words.
Every major SEO authority agrees that 2017 will be the year where we see the rise of content density across the board. And this is a good thing. The world of content marketing is adapting its standards to the decreasing attention spans of the American populace, meaning that you get to spend less time writing and your audience gets to receive more value.
2. More brands will leverage personal branding.
Personal branding is one of the online world’s secret weapons. Just think about all of the entrepreneurs who are multi-millionaires because of little more than a personal brand. It is actually one of the most powerful ways to ensure the success of your SEO campaigns and the growth of your business. Having a well established personal brand massively simplifies the process of securing guest posts, boosts user trust and engagement, and typically drives more traffic to your site. 2017 will see a large influx of organizations utilizing the power of personal branding to grow their business.
3. User experience will be an integral to SEO.
UEO, or user experience optimization, has become almost synonymous with SEO. Google has started to show clear favoritism towards sites with fast load times, mobile optimization, and indications that users are enjoying their overall experience, like low bounce rates and a high average time on page. If you want to maintain a high search engine ranking in 2017, then you need to invest heavily into your user experience. This may require only a few simple tweaks that improve your site’s speed and navigation, or a complete overhaul that implements responsive design and brand new hosting. Regardless of what is required, take the necessary steps now so that you can maintain your momentum before it is too late.
Part of the job description of entrepreneurship is paying attention to the trends in the modern market and tailoring your company's plans and actions accordingly. These three predictions for the coming year are a great place to start. Ready today? Join EXIT Realty Massachusetts as a franchise owner. Give us just 30 minutes to get started and we’ll put you on the fast track to success.
Reflect on 2016, Prepare for 2017
The busy holiday season is upon us, and business owners are taking this time to think about their goals for the upcoming year. Just as you did when you developed your first business plan, it is important to take a step back and evaluate your next set of goals—that way you’re proactively managing your business and setting measurable benchmarks that you can track. Here are five tips to make sure you’re planning for success in 2017:
1. Take stock of where you are.
As with any goal, the first step is to assess accurately where you are now. Ask yourself, where is your business financially? What are your current and anticipated business expenses? How well have you met last year’s goals? Are there any areas that are still lacking that need to be rolled over into the new year? What strengths and successes can you build on? Knowing where you are now gives you a starting point from which you can realistically plan the path to your next set of goals.
2. Scan your environment.
After you’ve looked at your own business, you should know what outside factors could affect your business plans for the upcoming year. Evaluate what economic, political, and competitive factors might shape your approach to achieving your growth targets. Reading articles that look at social and economic trends and predictions—on a national and local level—can help you determine how demand for your product or service might change in the next year. This is also a great time to dust off the competitor research you did when you launched your business and to refresh your awareness of how they are performing, how they’re marketing themselves, and whether they have plans to expand. Armed with this information, you can set your business on the path to win.
3. Determine what you’ll need to achieve your growth targets.
In order to achieve growth, you’ll likely need an increase in resources—in the form of funding, time, staff or materials. Think about other resources you’ll need. Can you handle the increase in time that you’ll need to dedicate to growth efforts, or should you consider hiring additional staff to help maintain your day-to-day operations? Will you need experts in certain areas? Be honest with yourself about the resources you’ll need in order to avoid being stretched too thin, and build those costs into your plan.
4. Make a roadmap.
Once you’ve set your high-level goals, create a realistic roadmap for how you’ll achieve them. Breaking your goals down into smaller, more manageable chunks will help make achieving them seem less overwhelming and set you up for greater success. Take it step by step. One prioritization technique is to separate the need-to-haves from the nice-to-haves. Another strategy to help get you moving is to pick items that you know can be accomplished quickly, and check those off the list first. Momentum is a powerful thing.
5. Have a contingency plan.
While doing your research up front and planning ahead will give you the greatest chance of successfully growing your business, it’s always important to plan for the unexpected. Make sure you build in wiggle room in your budget and have a set of backup plans to help smooth any bumps in the road.
With a great plan in place, you’ll be able to ring in the New Year confident in the direction your business is heading. Ready to make a plan for a great future? Join EXIT Realty Massachusetts as a franchise owner. Spend just 30 minutes to find out how EXIT Realty will set you up for success.
Promote Clarity and Understanding as a Leader
Building companies requires the know-how to build long-lasting teams. This is why most leaders never reach the highest pinnacle of leadership success. To reach that point requires mastering the “art of people” and knowing how to mobilize and lead people at the right place and at the right time. It means knowing how each person thinks and how to best utilize their unique competencies.
Leaders like that create environments that fuel clarity and understanding and demand direct and honest feedback. They constantly and consistently define and communicate the expectations for their own leadership—and encourage others to do the same. They create cultures that promote collaboration so they can build ecosystems of intellectual capital that propel innovation and initiative.
To achieve the level of clarity and understanding that propels the rest of these things, here are three things you must do as a leader:
1. Be proactive with feedback
Feedback is the key to ensuring any team stays on track, but more importantly, that it is improving each day. Feedback should be proactive and constant. Many leaders are prone to wait until a problem occurs before they give feedback or for a postmortem when things fail. Feedback is simply the art of great communication regardless of the situation. It should be something that is part of your everyday natural dialogue, formally and informally. In fact, if feedback becomes too structured and stiff, it becomes difficult for it to be seen as authentic and impactful. And remember: Every team member is different, with his or her own unique nuances and dynamics. Treat them as such. No cookie-cutter approach allowed. Finally, after taking the time to remind someone of how and what they can be doing better, learn from them. After all, feedback is two-way communication.
2. Acknowledge and reward
With proactive feedback comes acknowledgment and reward. People love recognition but are most appreciative of respect. Take the time to give your teammates the proper accolades they have earned and deserve. I have seen too many leaders take performance for granted because they don’t believe that one should be rewarded for “doing their job.” But when people are acknowledged, their work brings them greater satisfaction and becomes more purposeful. At a time when people want to feel as if they are making a difference, be a thoughtful leader and reassure your team that you are paying attention to their efforts. Being genuine in your recognition and respect goes a long way towards building loyalty and trust. It ignites extra effort!
3. Always Celebrate Success
At a time when uncertainty is the norm, you must take the time to celebrate success. This goes beyond acknowledgment—it’s about taking a step back and reflecting on what you have accomplished and what you have learned throughout the journey. In today’s fast-paced, rapidly changing world of work, people must take the time to understand why they were successful and how their success echoed and positively impacted those around them. Take the time to live in the moment and remember what allowed you to cross the finish line.
Leaders are only as successful as their teams and the great ones know that with the right team dynamics, decisions, and diverse personalities operating with clear and understood goals and priorities, everyone wins in the end. Ready to lead a winning team? Join EXIT Realty Massachusetts as a franchise owner. Spend just 30 minutes to find out how EXIT Realty will set you up for success.
8 Technology Etiquette Rules
With the explosion of cell phones, tablets, social media, email, and other technology, business relationships are actually less social than they used to be. Even though all this technology has enables us to communicate, connect, and work more quickly, it also isolates us from others. Today, we rarely see the person we’re communicating with, so it’s easy to forget that etiquette rules still apply. Here are some guidelines to follow to ensure you’re always using proper online etiquette—or netiquette.
1. Treat online communications like business letters.
When sending a text or email for business, word it professionally. Avoid cutesy shortcuts and fancy fonts or colors. Include a salutation and key points, and sign your name. In an email, include a professional signature.
2. Be brief but not abrupt.
Briefness is expected in online communications, but being too short can come off as abrupt or rude. Even when you are responding to someone else’s text or email, speak in complete sentences and include all relevant information that allows your response to stand alone. Short, one-word answers like “yes” can be interpreted as curt. Of course, your communication style may vary if you know the person well and have established a casual working relationship.
3. Respond quickly.
When you receive an email, offer a courteous response within the same business day. If you don’t have an answer, respond anyway. Let senders know you will get back to them within a specified period of time; otherwise they may think they are being ignored and will seek an answer from someone else.
4. Be careful with "reply all.”
Respect the privacy of the sender by checking the distribution list before hitting “Reply All.” In many cases, the sender is the only one who requires a response. You may want to send a separate email if the correspondence contains sensitive or proprietary material.
5. Send attachments only with permission
Many companies have policies against opening unsolicited attachments, so it’s a good idea to ask before sending an attachment, especially if it is large. Find out if the recipient prefers attachments in one file or separate ones.
6. Use the BCC feature.
When you want to send a message to a group of people but don’t want to share the addresses of your entire mailing list, use the Blind Carbon Copy (BCC) function. Only the recipient’s name appears in the distribution list and the rest are hidden.
7. Curtail humor and offensive language.
In our global economy, humor and offensive language don’t translate well via email or text message. Choose your words carefully, or else you may come across as sarcastic and unprofessional. Your messages can also easily be forwarded to others without your knowledge. Play it safe and don’t post anything you wouldn’t publish in your company newsletter or send to your grandmother.
8. Post when you are not available
Most of us make ourselves available 24/7, but when you need a break, don't hesitate to use the “Out of Office” or “Vacation Responder” feature. Use it to tell people when you are not available for an extended period of time and when you will return. Offer an alternate person to contact in your absence, along with that person’s contact information.
Using good techno-etiquette will boost your business, enhance your company brand, and make you shine every single time. Remember to know your audience, and use these rules as guidelines. Adjust them to fit each person and scenario, and you’ll be set up for success. You’ll need tips like these when you launch your new business as an EXIT Realty Massachusetts franchise owner. Bring your entrepreneurial skills and willingness to learn, and EXIT Realty Massachusetts will equip you with the tools necessary to be a success story. Spend just 30 minutes to get started today.
Build Trust to Manage Your Team
Entrepreneurs in the workplace have multiple roles to play and continually evolving responsibilities. They must instill a high-performance mindset in their teams while creating a culture that promotes teamwork and healthy competitiveness. Most importantly, they must earn trust from their colleagues to inspire team unity. Leaders can’t hide if they have trouble earning trust. Here are four things entrepreneurs must do in order to build trust quickly:
1. Build rapport
Building rapport is no easy task. It requires you to be a great listener. Those who are listening take good notes, are quick to follow through, and are responsible enough to proactively address your immediate needs to help you be more successful. Effective entrepreneurs also use rapport to engage with difficult personalities and situations.
2. Don’t duck out on diplomacy
Learning how to be politically (and authentically) correct is a requirement these days. This means entrepreneurs must always be mindful of doing the right thing, and at times making trade-offs in order to be given new opportunities and have greater influence down the road. They exercise good judgment and know how to pick their battles. These leaders are about supporting the team and believe in consensus-building methods to create harmony (especially when there are many egos involved).
3. Establish credibility
Effective entrepreneurs must establish their credibility. The most effective ones always follow up, are true to their word, have a proven track record, and have a reputation of getting things done. The best entrepreneurs earn respect through performance. Not only do they drive business results, but they also serve as mentors who help teach others how to do the same. High-performance leaders get their hands dirty and are not afraid of rolling up their sleeves. They establish credibility by being consistent in their approaches and styles in how they operate, how they get results, and how they build teams and relationships within the organization.
4. Engage in conflict resolution
Entrepreneurs who solve problems with clarity are extremely effective. They empower others to make suggestions and recommendations. They are masters at conflict management and are eloquent in addressing problems and getting others involved to find immediate resolutions. These entrepreneurs are methodical in how they break down conflict into manageable pieces. They view conflict as an opportunity to build new relationships and as a powerful learning moment to train their teams to manage conflict for themselves.
These four ways will help build your path and develop the next phase of your career as an entrepreneur and leader. Want a hand along that path? Join EXIT Realty Massachusetts as a franchise owner. Spend just 30 minutes to find out how EXIT Realty will set you up for success.
4 Ways to Get People to Consume Your Online Content
How do you get people to like and share your content online? More social interaction equals more traffic. More traffic equals even more social interaction, which leads to even more people linking to your content. That creates a storm of Google-goodness, and gets you ranked higher in search engines. The snowball of traffic, social interaction, and backlinks continues. But, it all starts with getting people to spread content around online. How do you get people to like and share your content? Here are four ways:
1. People want to look good.
Before people share a piece of content, they evaluate its social currency. The better it makes them look, the more likely they’ll be to pass it on. Finding something awesome doesn’t make you awesome, but that’s how our brains work. We’re competitive, and we like to look good in front of others. Sharing really interesting things makes us look good.
So, how do you use this in your business? Give your readers something to say—digitally—that makes them look good. Throw in statistics or little-known facts. People love numbers, and when they can throw an impressive stat out there on social media, it makes them feel—and look—awesome.
2. People want to support people and causes they care about.
Additionally, people share content because it’s a good way to support causes or issues they care about. For example, if you support Pencils of Promise, and they tweet that they’re in Africa building a school, you’ll probably like it or retweet it. Why? Because it’s your way to quickly support a cause you care about, and it lets other people know what type of person you are, therefore making you look better.
What’s your stance? What gets you out of bed in the morning? What change do you want to make in your industry? Don’t shy away from controversy. What do you believe that flies in the face of what most people believe in your industry?
Stand for something they care about. It's a good way to get people talking and sharing your content.
3. People want to stay connected.
Human beings are social creatures, and we like to interact in group settings. That used to only happen at places like school, work, parties, restaurants— places you physically went. Now, with social media, we have that same type of group connectivity all the time. Our way of “connecting” with everyone in our group is to like, comment and share their posts. Seems basic, but it’s the starting point for understanding why people like and share content.
How can you help people stay connected through your business? You must, must, must build an actual relationship with an audience in order to get them to like and share your posts. You can build a deep connection with an audience by telling personal stories, being genuine, giving stuff away for free, and staying in constant contact with them. Then they’ll like and share just to stay connected with you.
4. People instinctively want to help others.
How can your business cash in on the human propensity to favor giving over receiving? If you want your content to get shared, you have to provide at least one thing that's helpful or uplifting. It could be a quote, statistic, news, step-by-step guide, or anything else, just as long as it is helpful. Remember to write in a positive tone.
You spend time and resources on your content for the purpose of educating, promoting, and connecting. Make the most of that effort and maximize your content’s social impact. Want to put these tips to good use in your own business? Join us and use these methods to take your online presence to new heights. EXIT Realty Massachusetts will give you every tool and resource necessary to launch your new career. Give us just 30 minutes to get started today!
Stressed? Here’s 5 Ways to Deal With It
Entrepreneurs face an excessive amount of stress when starting and running a business. To be successful and keep moving forward, entrepreneurs must figure out what causes stress and steps to alleviate it early on. Here are 5—of countless—different ways entrepreneurs experience stress and how to stop it in its tracks.
1. Invest in help early on.
Entrepreneurs passionately believe in their visions and tend to think they can do everything themselves. It’s important to discover your limits and look for outside help from the beginning. Consider outsourcing certain functions of your business. Working around the clock to get it all done yourself is unsustainable and will lead to extreme stress and rapid burnout. Try a virtual assistant to start, and you’ll quickly find out how much a lightened workload alleviates your stress. It can also pave the way for you to hire more help when the time is right.
2. Hire an attorney.
It’s important to make this investment upfront. It gives you the peace of mind knowing that you have the right legal setup and contracts in place. Most importantly, it can save you thousands of dollars in the long run. It can also save your business. You never know what kind of issues might come up, and if you haven’t protected your business, you can lose it later.
3. Use caution with family money.
It’s not uncommon for entrepreneurs to take money from their family, or fund their business with home equity. This is fine and much appreciated, but be sure to proceed with caution. It's stressful enough to start and run a business without the added worry of losing your house or leaving family members in financial ruin. Make a formal agreement, or financial plan to ease the burden. Still not for you? Try a small business loan through your bank or the Small Business Administration instead.
4. Get out of your head.
Activities such as yoga, running, or playing music are vital to your health, creativity, and wellbeing. These activities help you to pace yourself and recharge by freeing your brain from your work. If you don’t feel like you have time for this type of activity, take a close look at what you’re doing. If you work 24 hours a day on your business, you need to reassess what you’re spending your time on.
5. Set boundaries.
Entrepreneurs could work 24/7, but that’s unsustainable. You need to take personal time as seriously as work time. Very frequently, entrepreneurs never set boundaries and never say no. Start by setting three to five strategic goals each year. This will help you understand what you need to prioritize and what you need to say no to. Then make sure to always ask yourself if what you’re doing is in alignment with these goals. If it isn’t, then don’t do it. Without strategic goals, it’s easy to get distracted and work yourself ragged.
By following this advice, you can reduce much of your stress. Once your business is setup and running properly, it will still be a lot of work, but you’ll have developed a solid foundation for a sustainable business with less stress for you and your associates. Want that business to be one as a franchise owner with EXIT Realty Massachusetts? Join us and use these tools to keep yourself and your office cool, calm, collected—all while making money! EXIT Realty Massachusetts will give you every tool and resource necessary to launch your new career. Give us just 30 minutes to get started today!
4 Ways You’re Killing Your Creativity
It has long been said that “content is king”. You don’t want your message to be just another king, do you? You want it to be recognized above all other kings and remembered for the impact it makes in people’s lives. In order to attain this level of success and separate your message and yourself from the herd, you need to understand that creativity is your greatest asset. Check out these 4 creativity killers that need to be banished from your online kingdom.
1. Corporate life.
Unfortunately, emerging entrepreneurs and side hustlers everywhere are having their creativity suppressed by their day jobs. If you find yourself constrained to a desk all day long, try to at least find times where you can break the monotony and generate a spark of creativity. Go on a walk for lunch, talk to your co-workers about non-work related passions, remotely work from a public location one day a week. Do whatever you can to break up the everyday ritual and your creativity will see a natural boost.
2. Following others.
If you look around enough at those in your particular industry you will quickly discover that many of them are doing the same exact thing. You see the same website components, the same product offerings, and the same marketing methods. Blindly following others is one of the greatest creativity killers out there. Embrace what makes you different and don’t be afraid to let the world see you for who you are. Approach problems completely differently than others in your industry. Apply attributes from other industries to your own to add a bit of flavor to your message. Going your own route and being different enhance your creativity.
3. Not disconnecting enough
We live in a hyper-connected world. Everyone is busy and working nonstop to achieve their goals. Your mind needs the opportunity to relax and stretch from time to time. Start spending a portion of your day completely unplugged from the grid—even if it’s just for a fleeting moment in the drive up line while getting coffee. Let your eyes close, take a deep breath, and just give yourself a moment. Your creativity will thank you for the undivided attention and will reward you.
4. Not listening.
Too many entrepreneurs move forward with blinders on. Too often it is a constant push of their message and one-way selling of their products and services. Take the time to listen more and you might be surprised by the surge in your creativity. You’ll learn new perspectives, understand problems at a deeper level, and gain a true appreciation for the wonder of the world spinning around you. Look for opportunities to learn and soak up knowledge and experience from others. Expanding your mind by simply listening more allows you to pull information and inspiration when your creativity needs it the most.
At the end of the day, you need to somehow separate yourself and your message from the thousands of other entrepreneurs in your space. Use these tools to make your content the king of cyberspace. Ready to lead that kingdom to the top? Join EXIT Realty Massachusetts and use your creativity to launch an office of excellent agents. EXIT Realty Massachusetts will give you every tool and resource necessary to be successful. Spend just 30 minutes to learn more and get started today!
Scared to Make an Entrepreneurial Mistake? Don’t Be!
Starting out as an entrepreneur can be terrifying. Every glitch or mistake feels like it could threaten the future of your company. In hindsight, many of these seemingly catastrophic blunders are learning opportunities in disguise, and can be looked back and laughed upon. Three entrepreneurs share the blooper they thought would kill their company.
“Back in 2000, when I was just starting, I emailed a buyer at Bloomingdale’s, pitching my place mats. And I don’t know if placemats just wasn’t in my computer’s dictionary, but each time I typed that, it changed to placements. I didn’t notice and sent it. So I wrote this buyer a lengthy email about how great my placements were, and how many colors my placements came in, and how durable my placements are. I sounded like a madwoman. I never heard back from that buyer, but Bloomingdale’s is now one of our biggest customers.” —Sandy Chilewich, Founder and creative director, Chilewich
“After 10 years of growing slowly and deliberately, in 2013 we got a $500,000 investment in growth capital and did some marketing, and the following year we sold $10 million. Then we lost focus. We decided to launch an interior design department as well as a jewelry line—a total vanity project— and hired more than 50 additional employees. Sure, we had sold $10 million, but then we spent $10 million, and we entered the next year with very little cash. Growth flatlined, we lost $1.5 million in six months. We had to pull back, lay off some great employees and shut down projects. But now we know what we’re good at and how to manage growth.” — Jason Horvath, Cofounder, Uhuru Design
“My wife, Anna, and I launched our stationery company in 2009, just in time for the holidays. We had no background in this space and had never worked with a printer. We thought we could send them a file and the product would arrive in perfect shape. But what came back was totally unusable. Even after multiple production attempts, our cards came back with ink smears all over them. We had to make it work, though, so we erased the errors by hand for hours -- sitting in a room, in a cloud of eraser shavings! We learned a lot, including how naïve we were.” — Nathan Bond, Cofounder and CEO, Rifle Paper Co.
Making mistakes means that you’re trying, and you can’t get anywhere unless you try. Talk to any entrepreneur that crosses your path and you’ll realize that they’ve all made bad calls that they thought would sink their ship. Keeping a good attitude and optimistic and hardworking outlook is what saves the day.
Do you have what it takes to be an entrepreneur with EXIT Realty Massachusetts? Join us as a franchise owner and put your leadership skills to good use as you take an office of stellar agents to the top. EXIT Realty Massachusetts will give you every tool and resource necessary to launch your new career. Give us just 30 minutes to get started today!
How to Build a Strong Foundation for Your Career
Setting, keeping, and accomplishing personal and professional goals can be a daunting undertaking. Before you set long term, ambitious goals, you must be sure that the foundation of your career is strong and sturdy enough to handle whatever comes your way. Here are three ways to build a strong foundation for exceeding your ambitions throughout your career.
1. Take ownership to stay relevant
Most people become irrelevant in their careers because they don’t pay attention to what makes them unique and sets them apart from others. This is why it is essential that you take ownership of your career by doing everything possible to outwork and outsmart everyone else. This will require you to challenge the status quo and become more mindful about whom you associate yourself with. Taking ownership like this requires action. The action you take in pursuit of being relevant may often be met with failure, envy, or misunderstanding. But you must persevere to keep your competitive advantage and distinctive qualities driving your career forward toward relevancy.
2. Use diversity of thought to create constructive disruption
To exceed your goals, you may have to choose unconventional ways to get to your desired end game. This is where to use your ability to connect what appears to be unrelated into a well thought-out cohesive plan. Embrace diversity of thought and be a constructive disruptor. Don’t allow people to confuse diversity of thought as a form of disorganized thinking. It is only disorganized to those that have grown complacent and don’t challenge the norm. You can’t be aspirational without being a constructive disruptor.
3. Have the wisdom to prevail when faced with adversity
How you respond when faced with adversity is what defines your ability to achieve your goals. The key to overcoming adverse circumstances is a matter of focus. Zoom in on it and you will see no opportunity. Zoom out and you will see it in the full context of all else that surrounds you—and many new opportunities will come into view. Adversity is a matter of perspective. It’s about tapping your wisdom to make the right decisions, keep the right attitude, and deal with complex circumstances and diversity of thought. Successful people have mastered the ability to think on their feet by allowing their wisdom to prevail during times of uncertainty.
When you have the courage to do these three things, you define the course that will help you accomplish your goals. Building a strong career foundation will translate into any job or career you take on, allowing you to reach and exceed your goals both personally and professionally.
Ready to put this advice into action and accomplish your goal of becoming an entrepreneur? Join us at EXIT Realty Massachusetts! Become a franchise owner and take control of your life and career. All you need is willingness to learn and a good attitude, and EXIT Realty Massachusetts will equip you with a toolkit for success. Spend just 30 minutes to learn more and get started today!
Want to WOW Your Customers? Here’s How
In today’s über-competitive business environment, it is getting more and more difficult to retain loyal customers. Due to the ever-growing number of businesses that spring up each day, it makes it crucial for you to retain and satisfy your customers. The five tips below will help you wow your customers, guarantee their loyalty, and keep them coming back for more.
1. Surprise them occasionally.
Giving your customers occasional surprises goes a long way in ensuring that they remain loyal to you. You may decide to give them rewards or invest in other creative ideas and surprises. For instance, if you sell homes, you may send home improvement store gift cards to some customers with a small note reminding them that you always think of them and appreciate their patronage.
2. Automate non-value added work.
Many entrepreneurs don't devote their full attention to making their customers happy because they lose a lot time on moving information from one communication platform to another. To avoid that, automate this work! There are plenty of platforms available to help put mundane tasks on autopilot. Then you can focus on providing good customer support, and less on managing software.
3. Keep your customers abreast of new developments.
Building rapport with your client starts with creating an easy to understand contract that outlines how your company will deliver services to meet their needs. Customers want to feel like they’re part of a community; that they’re up to date on what’s happening at your business and how it impacts them. Keeping them in the loop via monthly emails or other communications does the trick. The gesture may be simple, but the customer will have a hard time forgetting it.
4. When you do wrong, make it right.
Resolving customer complaints is the best way to build customer loyalty. By handling complaints in a professional manner, you earn the opportunity to fix the problem and regain customer trust. The personalized attention it takes to resolve customer issues, if handled promptly and accurately, will create a sense of trust and loyalty.
5. Reward loyal customers.
If you have customers that have been with you for a very long period of time, they should be made to feel important or to have a greater status in your business as befitting their patronage. Find out what resonates with them and send them rewards to show your appreciation. Often, they’ll reward you with good reviews and referrals.
Put these tools to good use and watch your business boom. Want to try them out in a business of your own? Join EXIT Realty Massachusetts as a franchise owner and launch your new career and an office of agents to the top. Bring a good attitude and a willingness to learn and EXIT Realty Massachusetts will provide you every tool and resource needed for success. Spend just 30 minutes to get started today!
20 Qualities That Make a Great Leader
Want to be the best leader you can be for your team and organization? Here are 20 qualities that make top-notch leaders from the experts themselves! Sharks, CEOs, founders, and govern-ators share their secrets below. How many do you have?
“It’s been said that leadership is making important but unpopular decisions. That’s certainly a partial truth, but I think it underscores the importance of focus. To be a good leader, you cannot major in minor things, and you must be less distracted than your competition. To get the few critical things done, you must develop incredible selective ignorance. Otherwise, the trivial will drown you.” —Tim Ferriss, bestselling author, host of The Tim Ferriss Show
“A leader instills confidence and ‘followership’ by having a clear vision, showing empathy and being a strong coach. As a female leader, to be recognized I feel I have to show up with swagger and assertiveness, yet always try to maintain my Southern upbringing, which underscores kindness and generosity. The two work well together in gaining respect.” —Barri Rafferty, CEO, Ketchum North America
“I’ve never bought into the concept of ‘wearing the mask.’ As a leader, the only way I know how to engender trust and buy-in from my team and with my colleagues is to be 100 percent authentically me—open, sometimes flawed, but always passionate about our work. It has allowed me the freedom to be fully present and consistent. They know what they’re getting at all times. No surprises.” —Keri Potts, senior director of public relations, ESPN
“Our employees are a direct reflection of the values we embody as leaders. If we’re playing from a reactive and obsolete playbook of needing to be right instead of doing what’s right, then we limit the full potential of our business and lose quality talent. If you focus on becoming authentic in all your interactions, that will rub off on your business and your culture, and the rest takes care of itself.” —Gunnar Lovelace, co-CEO and cofounder, Thrive Market
“People always say I’m a self-made man. But there is no such thing. Leaders aren’t self-made; they are driven. I arrived in America with no money or any belongings besides my gym bag, but I can’t say I came with nothing: Others gave me great inspiration and fantastic advice, and I was fueled by my beliefs and an internal drive and passion. That’s why I’m always willing to offer motivation—to friends or strangers on Reddit. I know the power of inspiration, and if someone can stand on my shoulders to achieve greatness, I’m more than willing to help them up.” —Arnold Schwarzenegger, former governor of California
“You must love what you do. In order to be truly successful at something, you must obsess over it and let it consume you. No matter how successful your business might become, you are never satisfied and constantly push to do something bigger, better and greater. You lead by example not because you feel like it’s what you should do, but because it is your way of life.” —Joe Perez, cofounder, Tastemade
“In any system with finite resources and infinite expansion of population—like your business, or like all of humanity—innovation is essential for not only success, but also survival. The innovators are our leaders. You cannot separate the two. Whether it is by thought, technology or organization, innovation is our only hope to solve our challenges.” —Aubrey Marcus, founder, Onnit
“Patience is really courage that’s meant to test your commitment to your cause. The path to great things is always tough, but the best leaders understand when to abandon the cause and when to stay the course. If your vision is bold enough, there will be hundreds of reasons why it ‘can’t be done’ and plenty of doubters. A lot of things have to come together—external markets, competition, financing, consumer demand and always a little luck—to pull off something big.” —Dan Brian, COO, WhipClip
“It’s inevitable: We’re going to find ourselves in some real shit situations, whether they’re costly mistakes, unexpected failures or unscrupulous enemies. Stoicism is, at its core, accepting and anticipating this in advance, so that you don’t freak out, react emotionally and aggravate things further. Train our minds, consider the worst-case scenarios and regulate our unhelpful instinctual responses—that’s how we make sure shit situations don’t turn into fatal resolutions.” —Ryan Holiday, author of The Obstacle is the Way and former director of marketing, American Apparel
“It’s true that imitation is one of the greatest forms of flattery, but not when it comes to leadership—and every great leader in my life, from Mike Tomlin to Olympic ski coach Scott Rawles, led from a place of authenticity. Learn from others, read autobiographies of your favorite leaders, pick up skills along the way... but never lose your authentic voice, opinions and, ultimately, how you make decisions.” —Jeremy Bloom, cofounder and CEO, Integrate
“One of the biggest myths is that good business leaders are great visionaries with dogged determination to stick to their goals no matter what. It’s nonsense. The truth is, leaders need to keep an open mind while being flexible, and adjust if necessary. When in the startup phase of a company, planning is highly overrated and goals are not static. Your commitment should be to invest, develop and maintain great relationships.” —Daymond John, CEO, Shark Branding and FUBU
“In high school and college, to pick up extra cash I would often referee recreational basketball games. The mentor who taught me how to officiate gave his refs one important piece of advice that translates well into the professional world: ‘Make the call fast, make the call loud and don’t look back.’ In marginal situations, a decisively made wrong call will often lead to better long-term results and a stronger team than a wishy-washy decision that turns out to be right.” —Scott Hoffman, owner, Folio Literary Management
“Many of my leadership philosophies were learned as an athlete. My most successful teams didn’t always have the most talent but did have teammates with the right combination of skills, strengths and a common trust in each other. To build an ‘overachieving’ team, you need to delegate responsibility and authority. Giving away responsibilities isn’t always easy. It can actually be harder to do than completing the task yourself, but with the right project selection and support, delegating can pay off in dividends. It is how you truly find people’s capabilities and get the most out of them.” —Shannon Pappas, senior vice president, Beachbody LIVE
“In order to achieve greatness, you must create a culture of optimism. There will be many ups and downs, but the prevalence of positivity will keep the company going. But be warned: This requires fearlessness. You have to truly believe in making the impossible possible.” —Jason Harris, CEO, Mekanism
“My main goal has always been to offer the best of myself. We all grow—as a collective whole—when I’m able to build up others and help them grow as individuals.” —Christopher Perilli, CEO, Pixel Mobb
“A great leader once told me, ‘persistence beats resistance.’ And after working at Facebook, Intel and Microsoft and starting my own company, I’ve learned two major lessons: All great things take time, and you must persist no matter what. That’s what it takes to be a leader: willingness to go beyond where others will stop.” —Noah Kagan, Chief Sumo, appsumo
“It takes insight every day to be able to separate that which is really important from all the incoming fire. It’s like wisdom—it can be improved with time, if you’re paying attention, but it has to exist in your character. It’s inherent. When your insight is right, you look like a genius. And when your insight is wrong, you look like an idiot.” —Raj Bhakta, founder, WhistlePig Whiskey
“If people aren’t aware of your expectations, and they fall short, it’s really your fault for not expressing it to them. The people I work with are in constant communication, probably to a fault. But communication is a balancing act. You might have a specific want or need, but it’s super important to treat work as collaboration. We always want people to tell us their thoughts and ideas—that’s why we have all these very talented people working with us.” —Kim Kurlanchik Russen, partner, TAO Group
“It’s a lot easier to assign blame than to hold yourself accountable. But if you want to know how to do it right, learn from financial expert Larry Robbins. He wrote a genuinely humble letter to his investors about his bad judgment that caused their investments to falter. He then opened up a new fund without management and performance fees—unheard of in the hedge fund world. This is character. This is accountability. It’s not only taking responsibility; it’s taking the next step to make it right.” —Sandra Carreon-John, senior vice president, M&C Saatchi Sport & Entertainment
“It takes real leadership to find the strengths within each person on your team and then be willing to look outside to plug the gaps. It’s best to believe that your team alone does not have all the answers— because if you believe that, it usually means you’re not asking all the right questions.” —Nick Woolery, global director of marketing, Stance Socks
Do any of these qualities resonate with you? Do you have what it takes to be a leader with EXIT Realty Massachusetts? Join us as a franchise owner and put your leadership skills to good use as you take an office of excellent agents to the top. All you need to bring is your knowledge and willingness to learn, and EXIT Realty Massachusetts will give you every tool and resource necessary to launch your new career. Give us just 30 minutes to get started today!
Economic Development Driven by Entrepreneurs
With the election and the current state of our country’s economy, growth and development is at the forefront of many people’s minds. Often, conversations regarding the future of work are fueled by the anxiety many of us share. How will machines make our lives easier? Or will they make the human workforce obsolete? Entrepreneurship and innovation fuel economic growth. The simple answer is that entrepreneurs create businesses and new businesses create jobs, strengthen market competition and increase productivity. Entrepreneurism is part of our American identity and self-image, and is non-partisan. Both sides of the political spectrum celebrate small business as a source of innovation and growth. Entrepreneurism is a route to upward mobility and a way for average people to build wealth. Learn 5 ways entrepreneurs are driving economic growth.
1. Investing in products and services people need.
Entrepreneurs create new businesses in response to unmet needs and demands in the market. When there are opportunities to provide a product or service that is not currently in existence or otherwise available, entrepreneurs jump at it. These entrepreneurs are key players when it comes to promoting economic growth. They give access to goods and services that people require in order to be productive and contribute to economic growth.
2. Providing employment opportunities.
New businesses need to hire employees. They create jobs and these economic opportunities uplift and support communities through increasing the quality of life and overall standard of living.
3. Commerce and regional economic integration.
Technology has made it possible for small, entrepreneur-led businesses to expand into regional and global markets. When new businesses export goods and services to nearby regions, these enterprises contribute directly to a region’s productivity and earnings. This increase in revenue strengthens an economy and promotes the overall welfare of a population.
4. New technologies promote efficiency.
The ability to turn ideas into new products and services that people need is the source of prosperity for any developed country. Economic growth is driven by new technologies and their creative applications. Periods of rapid innovation historically have been accompanied by periods of strong economic growth. Creating innovative products and solutions requires an educated population and an environment where collaborative work can take place. In addition to being good for business, education increases workforce creativity and quality of life.
5. Innovation happens where there is competition.
There is a positive feedback loop among innovation, entrepreneurship, and economic development. New and growing businesses represent the principal sources of job creation and innovative activity in an economy, two factors that generally result in the rising standards of living for all.
Under the right conditions, entrepreneurs have an incredible power: they help regional areas prosper economically, and they also serve society as they help discover innovative solutions to problems and challenges.
Want to change your piece of the world through entrepreneurship? Here’s the opportunity of a lifetime! Join EXIT Realty Massachusetts as a franchise owner and launch a new career that can have a positive impact on your local economy. Bring your knowledge and willingness to learn and we’ll supply every resource, training, and tool needed to launch your new career. Spend just 30 minutes to learn how to get started today!
Relationship Building: Reciprocity
Real estate is the business of relationship building and maintenance. Leaders expect more from their associates, clients, and partnerships—without any reciprocity. But leadership requires relationships that add mutual value. A relationship without reciprocity is no relationship at all. Find 3 signs below that indicate your relationships lack reciprocity and are headed in the wrong direction.
1. You always have an excuse.
You know that your business relationship lacks reciprocity when you feel forced to do all the work because there is always an excuse on the other end. When excuses begin to constantly prevail, this is a sign that your business relationship is becoming one-sided and the other side is feeling threatened, uncomfortable, territorial, and distant. Put the relationship to the test. Demand more from your business relationship and if performance does not improve and an attitude still lingers, do yourself a favor and call it quits. If you are in a relationship that doesn’t value you enough, get out before it’s too late.
2. No one takes ownership.
It’s difficult to sustain a business relationship when you are the only one that is able to take ownership and remain relevant. When both sides don’t take ownership for the mutual benefit of the relationship, it’s time to reevaluate. How many times have you been in a business relationship where everyone is equally excited and then it begins to wane? Often, these are the relationships where one of the parties is beginning to lose marketplace relevancy and their impact is fading. When they can no longer keep up with marketplace needs, reciprocity becomes difficult and eventually the relationship ends.
3. No one seizes the opportunity.
A lot of business relationships are created from an encounter or introduction that left a lasting impression. Over time, reciprocity can become difficult due to the fact that those in the relationship may have limited capabilities. For example, the leaders at the top of the organization may seem the most impressive. They say the right things and make lots of promises about what their contributions to the relationship can bring. But the reality is that those who are responsible to do the heavy lifting—to give the relationship life—may have average competency levels. To combat this problem, and work together with your team to seize opportunities, keep your business relationships on their toes, challenge their commitment, and notice if they are expecting you to make all of the sizeable investments in time, money, and resources. Also, be mindful of who is making the real difference toward driving outcomes. If you are the only one sharing, it’s time to end the relationship before circumstances force your hand.
Remember that real business relationships produce positive results for both parties for one core reason: reciprocity. Without reciprocity, there is no relationship. When you stop having each other’s backs and lack the desire to give more than receive, the relationship can quickly go awry.
Take these tools and use them to build healthy, lucrative, and reciprocating relationships in your next business venture as an EXIT Realty Massachusetts franchise owner! Join us and we’ll give you the tools, resources, and support to build relationships and a winning team of agents. Give us just 30 minutes to learn how to get started, and we’ll give you a new career.
Build Your Online Brand by Avoiding These 11 Common Mistakes
A business' online presence is as important, if not more, than its presence on the street. So why would you compromise your company's integrity by making avoidable mistakes? Here are a few examples of things to avoid when it comes to building your online brand.
1. You fail to have a vision for your brand.
Feeling confident about your entrepreneurial skills? Think you have the product of the year? Think again. You need to have the product of the century—at least that’s the attitude you need to have. Don't enter the market half-heartedly. Instead, be confident and bold about where you want to take your business in the years to come.
2. You fail to choose a unique brand name.
You need a unique brand to match your ambitious projections. Be sure to research the market so you’re certain no one else already has your brand name, and check that a suitable domain is available. Even the biggest companies can make the mistake of not having enough market research for a unique brand name.
3. You fail to get help with your website.
You may be good when it comes to technology, but do you really have time to learn the ins and outs of website building, SEO, the other countless tactics that go into creating the best website? Remember that your main priority is getting the business off the ground, and spending your time sitting in front of a screen is not the best way to drive your vision forward. Leave the technicalities to the experts, and focus on managing the business.
4. You fail to have a backup plan.
It is very common for business owners to undervalue their data. "It won't happen to me," you may think. Though you may be able to avoid a fire or a flood, what about a Trojan that remotely infects your files one by one until you can no longer access your data? You are more vulnerable than you think (even huge international companies have their own mishaps), so always have a backup solution in place for these inevitable situations.
5. You fail to send out a clear message.
Though you may be active on Facebook, Twitter, and LinkedIn, one of the worst things you can do to your brand is to send mixed messages about the business' philosophy and affiliations. You should not "like" comments or pages because you think it will make your brand name more visible. You should think about your plan with every move you make. A designated social media or marketing manager is also a great way to keep your online presence on track.
6. You fail to Google yourself.
Have you tried Googling yourself recently? You should! It is common knowledge that the majority of people will use Google as their primary search engine and will type in your brand name in order to find out more about your company. By keeping on top of the highest search result hits, you can be one step ahead, and ensure that there is no embarrassing or incorrect content connected to your organization.
7. You fail to proofread your copy.
Don't underestimate the importance of proofreading everything before you publish it. It is vital that you eliminate all typos and grammatical errors so that your text is readable and free flowing. Not only does is it look sloppy if your website and social media posts are littered with errors, it reflects badly on the integrity of your brand too. You can improve your grammar by using a range of easily accessible online tools and grammar guides like Grammarly.
8. You fail to mention others.
You now have all of your social media accounts set up and have been tweeting all week about your business—what you do, where you operate, and what special deals you have. Wait! The purpose of social media is to network with others and should not be used as a one-way means of communication. Try communicating with suppliers or other business in your field to build a friendly and supportive community.
9. You fail to mention what you do.
On the flipside, you should not assume that everyone knows what your company does. It is important that you let your followers know what it is that you can do for them. Instead of being blunt, why not engage with your audience by saying, "Did you know that we specialize in..." Be sure to tell them what makes you stand out from other similar businesses.
10. You fail to delete dead domains.
While you were finalizing your brand name and debating between a .com, .eu and .biz, you inadvertently set up two or three domain names that you now need to maintain. Don't make the mistake of selecting one primary address and leaving the others as dead links—this will leave prospective clients confused and potentially irritated. Ensure you delete traces of irrelevant links or make them forward automatically to the correct domain address. Did you know that you can sell a domain back to some providers? It's worth looking into if you're certain you won't need the address in future.
11. You fail to join in the conversation.
Don’t shy away from online conversations! Feel free to display how you feel about certain subjects, and let people see your personality shine through. Clients love the personal touch and like to see who is behind a company. How else did Steve Jobs become so well known!? Interacting with others and engaging in discussions is a brilliant way to promote your business without seeming pushy.
You may have noticed that all of the above are examples of entrepreneurs failing to do something. As the saying goes, "fail to prepare, prepare to fail." This phrase could not be more true, particularly in the modern era that we live in. Our actions have so many long-lasting repercussions.
Take these techniques and tips and create a business that experiences success from day one. How? With EXIT Realty Massachusetts! Join as a franchise owner and we’ll supply every resource, training, and tool needed to launch your new career. Spend just 30 minutes to learn how to get started today!
Know SEO? 4 Things Every Entrepreneur Needs to Know About SEO
The Internet is one of the most reliable sources of income for lots of individuals, including businesses and organizations. That’s why it’s important for them to have an online presence in our digital world. Having a website for your business does not automatically guarantee immediate turnover and financial success. There are issues such as ranking and traffic to consider.
That’s where SEO comes in. Search engine optimization, or SEO, is a popular acronym in the online world, and most people know something about it. But there are many important facts about that you might not know. Read on for four basics of SEO and discover how they affect your business.
1. On-site optimization.
Search engine optimization is the process of ensuring your website achieves acceptance by both viewers and search engines alike. This can be achieved by putting the right keywords, key phrases, and tags on your site’s pages. This is what helps Google determine how to rank your website. Google needs to know the subject matter of a site in order to categorize it properly, so it looks at what’s actually on the pages to determine the topics that are covered.
2. Off-site optimization.
This refers to the process of trying to achieve a high rank for your website using external methods. This process is not done on your website the way on-site optimization is. Google tries to make the sites it considers the most authoritative or most important to rank highest when a particular term is searched. Most times, a site’s perceived authority or importance is determined by how many other sites are linking to it. Having links to your site appear on large platforms and popular blogs helps your website rank higher with Google.
3. White-hat SEO.
This term refers to the application of different, legal optimization techniques to drive greater traffic to a website to achieve high rank on search engines. Some of these techniques are back linking, keyword analysis, and link building. The objective is to increase the popularity of the site through writing good content that other sites can link to, thereby increasing your site’s rank.
4. Black-hat SEO.
This SEO technique involves the use of illegal techniques to achieve the same objective—high ranking. Those who practice black-hat SEO break Google's rules to raise their website's rank. It is the direct opposite of white-hat SEO practices.
Some of these techniques are:
· Keyword stuffing
· The use of invisible text
· Creating fake pages to get the desired back links
· Using doorway pages
· Page swapping
This method, while seeing increased use, is still illegal and is not the best way to grow your online business. Black-hat SEO can get your online platform banned from the ranks of search engine results, often times just after you have raised your visibility. This option appears attractive because of its quick short-term results, but the disadvantages outweigh any potential benefits.
How these techniques affect your business.
You need both on-site optimization and off-site optimization for your site to have a spot on the first page of Google. The absence of these techniques naturally impacts on how much patronage you get from online channels. If you use black-hat SEO technique to rank high, the result will be short-lived. You may get the desired outcome, but Google will most likely find out and penalize you.
The white-hat SEO techniques are slower in terms of getting you well ranked, however, the result is permanent. Google will have determined that you abide by its rules and regulations. Black-hat SEO techniques are cheaper to get, but the result is not worth it. White-hat SEO techniques, on the other hand, are more expensive to use, but promise uninterrupted, long-term financial benefit.
Online patronage is determined by your visibility. Your visibility is determined by your popularity and ranking, and your popularity by how well you use SEO.
Want to put these techniques to the test for your own business’ website and web presence? Join EXIT Realty Massachusetts as a franchise owner and receive the opportunities to bring a team of awesome agents to uncharted territory of success. Spend just 30 minutes to get started and EXIT Realty Massachusetts will equip you with the tools and resources necessary to become a successful businessperson.
The 3 Essential Mindsets an Entrepreneur Needs to Succeed
There are three mindsets that entrepreneurs can adopt in the process of growing their companies. These mindsets—going in the right direction, not now, and being wrong—can be vital to success. By adapting these mindsets, you can learn to lead a high-performing team to new heights. For those entrepreneurs just getting started, here are the 3 mindsets more in-depth, along with tips on execution.
1. The 'this is the right direction' mindset.
The right direction mindset is necessary when decisions have to be made with time constraints. It is an especially important mindset at times of uncertainty, which can happen often in the entrepreneurial world. This mindset works well when the team or company is smaller and you’re making decisions within your realm of expertise. You also need this mindset to take your vision from idea to existence.
That said, be careful getting too caught up in this mindset as your team grows. You will have other smart leaders and the right direction needs to come from the group. It’s not always the right answer that typically works out. The answer or direction the group believes in tends be the right answer.
2. The 'no’ doesn’t mean ‘no,’ it just means ‘not now’ mindset.
First of all, you can’t take “no” personally. Getting rejected is part of the entrepreneurial journey and learning process. Keep moving and don’t let the negativity affect you. Don’t count the noes, count the yeses. Many of the noes really are actually “not nows.” In future years, you can convert people who said no to yes.
No definitely does NOT mean yes or maybe. If you push too hard, you can alienate other people and sever relationships. Instead, when people say no, give them some space and later ask them for feedback on why they said it if it wasn’t inherently obvious. Use questions like: “Why did you decide against using our service?” and “What would make you or would’ve made you a yes?
3. The 'I was wrong' mindset.
It is one thing to strive for excellence; it is a completely different thing to never admit when you’re wrong. No one wants to work for someone who thinks they are perfect and never wrong. It shows a strong sense of insecurity and lack of awareness. The worse thing about being wrong and not owning up to it is that it sets the wrong precedent internally. If you, as the leader, don’t admit when you’re wrong, then others may never do it as well. This means people will not be growing from their mistakes. At times, small issues may snowball into even bigger concerns.
There are also positive outcomes to admitting when you’re wrong. For one, it shows a bit of vulnerability. It humanizes you. Also, owning your mistakes can be very powerful for company culture and getting help. Don’t go too far with admitting when you’re wrong. Not many would want to work for someone who was always wrong.
Adopt these mindsets and apply them to your business to watch your success exponentially grow. Take a team to new heights as an EXIT Realty Massachusetts franchise owner. Spend just 30 minutes to learn how to get started and we’ll equip you with all the tools needed to become a successful entrepreneur.
7 Ways Entrepreneurs are Getting Distracted
The entrepreneurial brain is a marvelous and dangerous tool. Entrepreneurs tend to think creatively, and quickly, whether it’s in response to solving a problem or as a way to kill time in line at the grocery store. They also aren’t afraid to explore options, which means they’re usually considering three or four things at the same time. But when we combine these traits, entrepreneurs have the unfortunate tendency to be easily distracted, both on a broad scale and a small one. This tendency to be chronically distracted in your business may lead to some serious consequences. Consider these ways you’re probably getting distracted in your business, and how to make a change.
1. You’re constantly pulled in different directions.
People need you. They need to get your opinion on their work. They need you to help make a decision. They need your final approval. Sometimes, they just want you to be a part of the discussion. If you leave your phone and email on, you’ll be pulled in different directions all day and never get any work done. One of the best solutions to this may surprise you: Simply turn off all forms of communication. If a specific event isn't an emergency, your team members will probably figure it out on their own. Schedule some heads-down time for yourself and focus on actual work.
2. You lose sight of your end goals.
When you’re concerned with what’s happening to you right here and now, you may forget about the end goals of your business. Sometimes, this is due to being too emotional in your decision-making; and, other times, it’s a result of short-term thinking. Either way, you’re so focused on today that you lose sight of tomorrow; for example, you might choose to make a duct-tape fix for a serious problem, delaying a harder but more long-term beneficial solution.
3. You look too far into the future.
You might be so focused on your long-term goals that you’re distracted from the right now—you need to strike a balance if you want to be a successful entrepreneur. For example, if you’re looking at how your company will be profitable in the next three to five years, you might not notice that your cash flow is suffering a major hit. If you ignore short-term problems like this for too long, they may prevent you from ever getting to those end goals.
4. You’re busy putting out fires.
Problems arise from every direction in business. On any given day, you might be faced with 3 or 4 different emergencies you need to put out. These are significant problems that demand immediate attention, and since you’re the entrepreneur in charge, you take it upon yourself to try to address all of them. Unfortunately, with this approach, you’ll never be finished with your work; new problems will always arise, and you’ll never make progress on your to-do list. Build a strong team that you trust and equip them with the autonomy to handle issues like this as they arise.
5. You refuse to delegate your work.
Entrepreneurs still get saddled with micro-tasks, such as completing research, entering data, or drafting emails, and many take pride in continuing to execute them. However, taking on too many responsibilities this way can distract you from the tasks that only an entrepreneur can complete. Even though it may seem unimportant or inefficient, you need to learn to delegate these tasks efficiently in order to stop getting distracted by them.
6. You’re caught in inefficient strategies.
You could also be distracted by strategies that are flat-out inefficient. If you’re so bogged down in traditional advertising strategies, you might not even realize that higher-ROI strategies exist. Open yourself to the realm of other possibilities, and don’t be afraid to learn something new.
7. You don't make time for yourself.
Don’t forget that your business can distract you from what’s important in life. If you’re so fixated on making your company a success, you might lose track of friends, family, even your personal health. Take time away from work to regroup every now and then. Otherwise, it won’t matter how successful your business becomes.
There’s no easy or quick way to solve your distraction problems, especially with a mind as active as yours, but being aware of your most problematic distractions is a good way to start. Making lists and following them precisely, writing down ideas to pursue later, learning to delegate effectively, removing unwanted distractions, and reminding yourself of your short-term and long-term goals can help you.
This is only the tip of the iceberg. Remove your distractions to launch your new business as an EXIT Realty Massachusetts franchise owner. Spend just 30 minutes to learn how to get started and we’ll put you on the fast track to success.
3 Brain Hacks to Unlock Your True Potential
As human beings, we live in a tiny corner of our possibility. The good news is, the brain doesn't get that. The brain tends to only compare itself to the best of what's common, not the best of what's possible. Imagine all that we could accomplish if we actually realized our potential! Think of all the great discoveries and human achievements that remain to be discovered simply because we don't fully utilize the brains we've been given. Our ability to change and step-up our game is actually completely within our control. Read on for 3 tips to hack your brain in order to unlock your fullest potential.
1. Lead with curiosity.
Curiosity is essential in this process. We have to approach everything we do with a desire to know more about ourselves and how we react. One simple strategy is to visualize your behavior from a third person perspective. Imagine a small version of yourself on your own shoulder, observing what you would normally do. That observation power will allow you to start to override what you automatically do. It might sound like a strange practice, but this outsider awareness frees us from our internal biases, and empowers us to choose how—and who—we want to be.
2. Learn to employ the split second pause.
This is probably the single most important strategy and the one that can impact your life the most. In order to override our hard-wired default tendencies, you have to insert a split-second pause before you react to challenges, setbacks, or opportunities. What this pause empowers you to do is take control of your reactions, rather than respond automatically. Before you react, insert a small pause. This will give you a chance to get your bearings and choose your response.
3. Understand what it's for.
This might be the more abstract side of the strategy, but a reminder of what you want achieve will do wonders. In other words, you have to remember your purpose. In a culture in which social media has artificially elevated the opinions of others, and where so many—including business leaders—judge their self-worth against these opinions, it's important to remember that life isn't a popularity contest. It’s about something much greater.
This is only the tip of the iceberg. Tap into your brain’s true power and potential and use that to run a successful business. Take your team to new heights as an EXIT Realty Massachusetts franchise owner. Spend just 30 minutes to learn how to get started and we’ll equip you with all the tools needed to become a successful businessperson.
Want to Be Successful? Do These 8 Things Before Breakfast
It’s no secret that successful entrepreneurs and business leaders do things their way. It gives them a competitive advantage and assists them in overcoming adversity. These kinds of individuals tend to share 8 common habits that lend to their success. Try incorporating these 8 things before breakfast every morning to set yourself up for a productive and prosperous day (and career!).
1. Wake up before everyone else.
Well-known successes like Jack Dorsey, Xerox CEO Ursula Burns, Tim Cook, and Richard Branson are just a handful of successful individuals who are known for waking up extremely early. They know that they have to get a head start on the day and there isn’t a second to lose. More importantly, by getting up so early, they are awake before everyone else so that there are no distractions to get in the way of their ideas.
Exercise is another popular morning routine for successful individuals. Use your extra time from getting up early to get a workout in! Getting your body moving for as little as 10 minutes makes your brain feel soothed and keeps you in control of your impulses. These improvements in your behavior can start your day out on a productive note.
3. Take a shower.
Science has proven that we have our best ideas while in the shower. That’s because the warm water, relaxed state, and distraction from everything else around us releases dopamine, as well as boosts creativity when our minds are at ease.
4. Spend time with your family.
Successful people believe that kicking off their days with their loved ones is important—whether it’s reading, talking, or making breakfast together. If President Obama can make it a point to have breakfast every morning with his family, then why can’t you?
5. Work on a passion project.
Outside of work, we all have things that we’re excited about. However, successful people realize that these passion projects can help them blow off steam, boost creativity, and refine their current skills or knowledge. That’s why companies like Google encourage employees to have passion projects. And, as a result, Gmail and AdSense were born. With time being so limited, the most successful people work on these projects as early as they can while they are free of distractions and other obligations.
6. Catch up on the news.
Checking the news gives successful people the chance to keep tabs on what’s going in the world. This helps them to know how that’s going to affect their business and how they can develop solutions to make the world a better place.
7. Write down what you’re grateful for.
It’s been found that when you write down what you’re grateful for, it helps get you centered and puts your life in perspective. Try out a five-minute journal to jot down your thoughts and feelings. The five-minute journal is a therapeutic intervention that can help you get more done and feel better while doing it.
8. Read and send emails.
50% of executives begin their days by checking their email. On the other hand, only around 39% of entry-level employees start their days with email. The reason? Successful people like to organize and schedule their day first thing in the morning. Also, reading and sending emails first thing in the morning allows you to focus on more important tasks throughout the rest of the day.
Now that you know how to make yourself more successful—all before breakfast—are you ready to lead a team of top agents to the top? Join us at EXIT Realty Massachusetts as a franchise owner and grow your new career and life. Spend just 30 minutes to learn how to get started and we’ll equip you with all the tools needed to become a successful entrepreneur.
Stop Wasting Time: 6 Ways to be More Productive in Meetings
Meetings can feel like a waste of time—yours, mine, and everyone’s involved. That being said, meetings are inevitable, but they can be made more efficient. You can do your part to reduce the productivity drain that transforms a 15-minute meeting into a 90-minute massacre of your day. Here are six things that can help.
1. Schedule shorter meetings.
Where is it written that a meeting has to take an hour? Or two? One way to have shorter meetings is to change your settings for your calendar so that the default meeting time decreases from one hour to a half-hour. Shorter meetings are actually more productive—people don’t have time to let their attention wander.
2. Have a clear agenda and circulate it ahead of time.
Too often meetings lack agendas, or if they do, they’re useless and don’t help move the meeting along. A better agenda will have complete sentences that describe who will present and the precise topic he or she will present. “Milo will provide a status of the IT upgrade and will take suggestions from the group on further features the software should possess.” This also gives others time to prepare anything they’ll need to share or comment.
3. Start and finish on time.
Don’t punish the prompt—if someone is late for a meeting don’t wait for them to begin. A trick to getting people to be on time for meetings is to set the start time at an irregular time—instead of 1:00 schedule the meeting for 1:07. Most people instinctively show up at the same time they would for a 1:00 meeting and the habitually tardy arrive on time, leaving you ready to start at the scheduled start time.
4. Give pre-work.
If you truly expect productive discussion on a topic, or you want input, provide the material in advance so every attendee can prepare and participate. When people are caught off guard and unprepared, they often make extra effort to get ready before the next meeting.
5. Avoid the Parkinson’s Effect.
Parkinson’s Law says that the time it takes to complete a task will expand to fill the time allotted to it. In other words, if you only have 15 minutes worth of productive meeting material but you schedule an hour thinking that the meeting won’t take that long you are kidding yourself. It will take the entire hour (and maybe more!)
6. Stick to the agenda.
People love to hijack meetings and use the time allotted for their own use. Don’t let them! When someone brings up an issue that is not on the agenda, politely ask the person if he or she would like to defer the rest of your agenda to another day and replace it with this new topic or would it be okay to convene a new meeting on the new topic. This is a professional way of telling people that this is your meeting and you mean to accomplish the things for which you called the meeting.
Use these tips to run an efficient office of top agents. Join us at EXIT Realty Massachusetts as a franchise owner and grow your new career and life. Spend just 30 minutes to learn how to get started and we’ll equip you with all the tools needed to become a successful entrepreneur.
Build Lifelong Loyalty with Marketing
Today’s customers are smart, technologically savvy, and unwilling to be lumped in with the crowd, making marketing techniques from years past obsolete. The key is getting customers engaged with your business—not just selling to them.
Here’s a look at some of the best ways to increase customer engagement and gain an audience who will remain loyal to your business for life.
1. Personalize your message.
Attempts to blanket a list of prospects with a “one-size-fits-all” marketing message are doomed to fail. Even more specific targeted marketing isn’t necessarily the answer. Customers respond best to timely, personalized content, in the form of email messages, product recommendations, blog posts and so on.
2. Create buyer personas to achieve personalization.
Some business owners get caught up in a “gut feel” for their target audience, believing their in-depth knowledge of what they sell provides all the insights they need into what their customers want. What if simply asking them is a better approach? Consumers are willing to share an appropriate amount of personal information, as long as they receive targeted offers and related content in return. Suggested questions to ask:
-What do you like most about working with us?
-What’s least appealing?
-What benefits are the most important to you?
-What features are the most effective?
-In what form do you like to get information about upgrades, industry news, etc.?
Whether through online surveys, responses to email newsletters, or social media listening, gather data to compile an accurate buyer persona for your business.
3. Create an integrated “customer experience strategy.”
Don’t forget that today’s consumer operates across a broad spectrum of platforms and channels. To stay competitive, your marketing strategy must recognize and adapt to this capability. Combine the traditional elements of direct marketing and customer contact centers. The end-result is establishing one-to-one customer experiences at every touch point, carried out in a seamless way.
4. Use chat tools to get people talking.
Apps and in-app chat tools are increasingly popular resources that businesses use to strengthen engagement with customers. People are drawn to mobile and web options like chat messaging apps, not only for their convenience, but because they match the same level of quality as person-to-person phone calls.
These chat tools also ensure a high level of customer engagement due to a business’s quick response to customer inquiries.
5. Make sure everyone in your business is on the same “customer engagement” page.
You can’t guarantee high-quality service unless all of your agents have the same commitment to customer engagement that you do. Customers want to feel engaged with companies they do business with. It’s up to you to provide the experience that fuels that engagement, and build lifelong loyalty from there.
These tips can be applied to any business in any industry, and will have a great impact on your new team of top-notch agents. Join us at EXIT Realty Massachusetts as a franchise owner and experience your success take off. Spend just 30 minutes to learn how to get started and we’ll equip you with all the tools needed to become a successful business owner.
Tackle Problems Head-On—And Stay Positive Doing It!
When it comes to building something of value—a business, joint venture, brand, or even yourself—the most important thing to remember is that "challenge" is part of the process. All too often, people seek the easy road. The catch is that it’s not the best path. You don't learn anything when the wind is always at your back. Problem-solving skills never improve if there’s never a problem that needs to be solved. Instead of looking for ways to avoid obstacles, here are 5 ways to tackle them head-on while maintaining a positive outlook.
1. Someone else has run into this issue before—and solved it
99.9% of the problems out there have existed before you. You aren't reinventing the wheel. Whenever you are confronted with a challenge, take a moment and realize that someone else has most likely run into this exact same challenge —and they've found a way through it. The best thing you can do is to read. Read and study your craft, your industry, and the problems other people have faced on their own journeys to success. Learn from their mistakes, and then apply what you've learned to your own situation.
2. Nothing is "impossible"
The solution you're looking for might come in a variety of different forms. Be open and accepting to those methods. There are very few things that are actually, technically “impossible.”
3. There’s always a solution
It’s important to remember that there is always a solution—you just haven't figured it out yet. Most people resort to stressful behavior whenever they're put in a challenging situation. This sort of thinking does nothing to help you or your team move forward toward an answer. Instead, say to yourself (and your team), "We will figure this out—there is a solution." Get the emotion moving in that direction, and you'll be amazed by what obvious answers suddenly appear.
4. Ask someone more experienced than you
You don't solve problems in a vacuum—you solve problems by interacting with people, throwing ideas around and seeing what sticks. When you run into a challenge, use your network as a resource. Everyone has faced their own unique set of challenges in their time, and it's beneficial to learn from other people's mistakes. Don't try to do everything on your own. Seek advice and experience from those that have gone before you and faced similar challenges.
5. "What's coming at you is what's coming from you"
It's important, especially when facing an obstacle that you realize whatever energy you offer to the situation is what will come back to you. If you remain open and in a positive problem-solving state, the answers will come your way. If you close off and start blaming other people, they are going to start blaming you too.
Control your state, control your mind, and you will inevitably control the outcome. These tips can be applied to any business in any industry, and will have a great impact on your new team of top-notch agents. Join us at EXIT Realty Massachusetts as a franchise owner and experience your success take off. Spend just 30 minutes to learn how to get started and we’ll equip you with all the tools needed to become a successful business owner.
5 Work-Life Balance Tips from Smart Leaders
Maintaining peak performance at work can be demanding and stressful. Responsibilities and deadlines can easily bleed over into your personal life, resulting in anything from health problems, to burnout, to job dissatisfaction, or even family issues. It's in a leader's best interest to ensure their team is engaged, energetic, and healthy to maintain productivity and meet goals. This happens by striking a balance between having a strong work ethic without overstepping too much on personal time. Smart leaders use the 5 tips below to help their teams (and themselves!) strike the ever-delicate work-life balance.
1. Lead by example.
Seeing their manager working 80 hours a week establishes the impression among agents that they should, too. Leaders, as much as any individual team member, need time off to recharge and enjoy personal time. While it is often tempting for busy managers to work around the clock, through holidays and vacation times, they must remember that their actions set the tone for their teams.
2. Encourage vacation time.
It pays for associates to enjoy ample time away from their jobs in order to relax, pursue outside interests, and connect with family and friends. A manager who proudly boasts that someone hasn’t taken a day off in months or years probably doesn’t notice that their performance has deteriorated. Once time off is taken, leaders should respect those on vacation and avoid contacting them except in the most dire of emergencies. Being completely disconnected allows team members to totally unwind and return to work engaged and invigorated.
3. Formulate work-life integration.
Successful business leaders will understand there is a gray area within the work-life balance standard. Millennials, typically do not mind answering an email at night or shooting out a work text over ‘after hours’. What's key here is to review performance as a whole, and seek to understand what energizes your team and what burns them out.
4. Adopt time-saving technology.
While technology—computers, tablets, and smartphones—has increased each associate’s connection to work, it also holds valuable solutions for managing work-life balance. Research and implement applications and software solutions that help workers efficiently complete projects. This helps teams be more productive, while still respecting their personal time. Technology is invaluable in helping agents achieve balance.
5. Offer workplace flexibility
Many agents thrive when workplace flexibility is available to them—it’s a perk of the job, after all! It has been studied over and over that workplace flexibility programs lead to satisfaction. Team members are less likely to feel burdened and burned out by working extra one day if they know they can take off early for a doctor's appointment or a child's recital. Give your team the autonomy and flexibility to work from wherever and watch their productivity soar.
Clever leaders recognize they will reap much greater productivity out of happy, engaged teams. By embracing these 5 strategies for achieving work-life balance, leaders can forge a stronger relationship with their team, build and retain more top agents, and reach and surpass both short- and long-term goals.
Ready to take these tips and apply them to your own team? Join EXIT Realty Massachusetts as a franchise owner and lead a team of stellar agents to new heights. Spend 30 minutes to learn how to get started and we’ll equip you with all the tools necessary to become a successful—and balanced—entrepreneur.
5 Do-It-Yourself PR Tips
If you run a small business, doing your own PR is all about crafting pitches and getting them to the right people. Creating buzz in your space involves being authentic to yourself and your business. If you’re willing to put in the time and effort, doing PR yourself can be a great money-saving option for your business.
1. Tell your brand's story
Storytelling can help transform your brand’s identity and presence and create trust from consumers. Some of the best stories come from you and your loyal clients. Tell the story of how your brand came to be, and customers can tell the stories of their experiences with your business. The more interesting and genuine your brand’s personality is, the more trust others will feel toward it. Don’t be afraid to encourage your customers to tell their stories of how your business benefited them. A compelling story will give the audience a way to emotionally connect with who you are.
2. Keep up with the industry
Read a lot and often to make sure you’re staying up-to-date with everything going on in your industry. Set up Google Alerts and Twitter Mentions to easily keep track of news and updates. Find and follow the top industry influencers, and read up on what your competitors are doing. Become as knowledgeable as possible, because you never know when the spotlight might be on you, and that knowledge might impress the right person, leading to your next opportunity.
3. Network with the top influencers
If you’re actively keeping up with the top industry reporters and influencers, the second step is to network with them. Try creating a list of the blogs or news sites these top influencers write for and keep track of what each author is writing. Find where you can comment and engage with them, whether through a blog post or a Twitter chat. Networking with influencers and others is a great way to build a name for yourself and your brand within the industry, but make sure the comments aren’t forced or self-promotional.
4. Do your research and remain objective
Make sure you have something to contribute to the conversation or the industry, such as an article or a product or service that is particularly helpful. It’s important to do enough prep work before making any pitches. Study the outlets you’ve chosen to pitch to, and look to see if there is a specific person at an outlet you think would respond well to what you’re offering. As always, learn as much as you can before jumping forward.
5. Craft creative and compelling pitches
When you’re pitching your brand or product, you need to make sure you remain as objective as possible. Even though you might think everything your business does or provides is the best, not everyone will agree. Remember, top industry influencers are constantly bombarded with pitches, so yours needs to be creative and—most importantly—personal. Keep it short and sweet, and make sure your subject line is attention-grabbing and won’t be mistaken for spam if you’re reaching out via email.
For small businesses, the right attitude and drive for success makes doing PR yourself a completely plausible option. Want to take these tips to promote your new business? Take a team of agents to the top with EXIT Realty Massachusetts. Become a franchise owner and launch your new career. Spend 30 minutes to learn how to get started and we’ll equip you with all the tools necessary to become a successful entrepreneur.
Leaders to Their Teams: 3 Important Questions
Top teams will always have the need to focus on the fundamentals of high-performance collaboration. While there is no guarantee that your team will always make best decisions and avoid disasters, here are 3 questions that will help you stay on track. Review these with your teams to keep your business headed in the right direction.
1. Are we still having productive discussions?
Teams produce mixed results due to a tendency to cascade toward a decision without adequately assessing alternatives. Given this tendency toward group-think, it pays to assess the strength of your agreement or disagreement by responding to a few simple statements regarding your team’s interactions. To make this easy, your team should take a brief check-in survey. These can be found online, and can tell you whether your team is really just a group of lone wolfs or one that sends ripples of change across your business.
2. Do we need to realign our priorities?
Studies show that high-level agreements about goals can mask deeper misalignments that affect team performance. When these differences go unaddressed, teams are slower to make decisions and implement them. Be willing to readjust priorities. Once you begin having more productive discussions, make a point of checking in on your strategic priorities to ensure they are in alignment with your business’ capabilities and your clients’ needs.
3. Have we become too isolated?
Just as members of a team need to make sure they are aligned behind shared priorities, the whole team should ask whether it is aligned and connected enough with the broader environment. In this sense, every member of the team should make organizational relationship-building a priority. 90% of the information a team uses to make decisions comes through informal channels rather than formal reports. Bringing fresh perspectives to strategic planning meetings can help you avoid the blind spots that plague all teams.
Even the smartest leaders can make bad decisions and past success is no guarantee of future performance. To avoid pitfalls, refresh your team’s decision-making process by asking these three simple questions. Ready to use these tools to lead a team of agents to the top with EXIT Realty Massachusetts? Join us as a franchise owner and change your life. Spend 30 minutes to learn how to get started and watch your success grow.
Grow Your Email Subscriber List with 4 Tips
Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever, spam filters are only designed to protect people from unwanted mail. If you build a list of folks who want to receive your emails, you’ll avoid spam filters and stay top-of-mind with your prospects. Consider the following ways to build your email subscriber list and expand your reach:
1. Offer sign-up forms on your website
While people are browsing your website, make sure to give them the opportunity to sign up for your newsletters quickly and easily. Remember, prospects can be transformed into customers over time if you find a way to make them remember you. A great way to do this is by offering a pop-up “subscribe to emails” form where they can enter their contact information to receive your emails. If you don’t use a pop-up, make sure to put this call to action on the header or footer of your site so that it is visible on every page. You might also include a link to subscribe in the signature line of your email, giving your daily contacts the opportunity to request your emails.
2. Offer free stuff
Nothing gets people’s attention like free stuff. Encourage people to sign up by offering free content such as white papers, checklists, books, or guides. Ensure that whatever you offer is top quality, as this content is a reflection of your company and makes an impactful first impression!
3. Let them share
Word of mouth is still the best way to secure new customers, although in the modern world it may be more "word of email" or "word of social media." Give customers the ability to forward your emails to their friends. Make sure to put this option in large print at the top of the screen to encourage the behavior. The more your emails are forwarded, the faster your list will grow.
4. Deliver value-add content
Blatant sales pitches annoy clients to the point of unsubscribing. Generate content that your customers will value rather than simply delivering a pitch. Links to articles from third parties or sharing your own expertise is a great way to build credibility. Try the 4:1 ratio. For every 4 value or thought leadership emails you sent, mail out one promotional or sales-y email.
Ready to use these tools to help run a successful business? Lead a team of agents to the top with EXIT Realty Massachusetts. Join us as a franchise owner and launch your new career. Spend 30 minutes to learn how to get started and watch your success grow.
Become a Social Standout
Social media has completely changed the marketing game. Want to quickly drum up an audience? You can. There are so many ways to amplify your voice for little to no money. And even more importantly, people want to be heard. If you’re creative, thoughtful and persistent, you can connect with anyone. Find the best tips to help you develop genuine relationship marketing below.
1. Put the social back in social media.
Try regularly leaving inspirational, motivational, or positive comments on the page of people whose attention you’re looking to get. Good relationships develop slowly. Never post photos or comments that you’d be ashamed to wear on a T-shirt. Use this policy to guide your posts and people will learn to value your character.
2. Consider reaching out to a local politician for help.
Politicians, like entrepreneurs, are always looking for supporters. Look for smaller connections to reach bigger groups of people or bigger, more influential social media masters.
3. Get comfortable on camera.
Video is incredibly powerful and the camera will love you if you work at it. Film yourself walking around the house over and over again if you aren’t a natural in order to get accustomed to it. Imperfect can be better than perfect. Don’t wait until you feel like your video is 100% ‘there’ to submit it. Imperfections are relatable and help people to like you!
4. Share causes you’re passionate about.
Be genuine, as no one likes phony compassion, but let followers know what motivates and drives you personally and professionally. Again, this makes you relatable and can drum up common experiences or causes with others, deepening the connection.
5. Continue customizing your recipe for success.
Comb through webinars, magazine articles, and books looking for new ingredients. Try keeping inspirational quotes within sight to help keep moving forward and share them with others to help them do the same.
6. Listen more than you talk.
Let people share. Without asking, you can gain valuable information about agents, partners, associates, other entrepreneurs, and potential clients simply by letting them share. Learn to pause.
Apply these tips to bring the human side back to social media and really connect with your followers and fans. Want to use them and others from our blog to guide your next entrepreneurial endeavor? Lead a team of agents to great successes with EXIT Realty Massachusetts. Join us as a franchise owner and watch your career take off. Spend just 30 minutes to learn how to get started, and we’ll give you a toolkit of resources to become an excellent business owner.
7 Ways to Improve Efficiency
Successful businesses are driven by collaboration and productivity. How do you achieve both while benefitting everyone on your team? How do you avoid the inevitable obstacles: priority management, strategy alignment, and transparency? Many tools have made it easier for teams to communicate clearly, prioritize tasks, delegate responsibilities, and hold themselves—and each other—accountable. Check out these seven tools for increasing productivity and efficiency to find which ones fit the needs of your organization.
There’s an app for that—and your business! With Connecteam, you can create your own branded agent app. This tool is valuable for businesses with remote workers who may not enjoy the same in-office privileges that others have. From your customized app, agents can view and create checklists, upload files, view schedules of events, create informational libraries, and even train for continued learning. Even better—the app can be created in just over an hour!
No matter how good you are at avoiding procrastination, you’re bound to come across irresistible articles and videos on the Internet. Pocket lets you save distracting links and useful articles for later with a simple button, which is installed as an extension onto your web browser. Whether it’s the link to a website, a PDF that needs to be edited, or an infographic you’d like to someday share on social media, or anything else you stumble upon, you can put it into your Pocket. You can get organized by tagging your links and documents so nothing will get lost.
Cyfe lets you organize what would otherwise be unintelligible data. The program acts as your business’s data dashboard, where site visitors, adwords metrics, keyword rankings, and social media success can be accessed together. Pre-built widgets from MailChimp, Shopify, and many more let you customize your dashboard to view the information you want to see. With all your data in one place, it’s easy for the whole team to keep track of the big picture.
What’s great about Trello is that it’s intuitive enough to be used for grocery lists or high-growth businesses. You set up boards, which can be assigned different tasks. Those tasks are easily moved around, tagged with other users’ names for delegation purposes, and checked off once completed. It’s an ultra-fluid to-do list, and it’s perfect for those who prefer to keep track of tasks the easy way.
Stop using your mother’s maiden name or your childhood nickname as your password. It’s understandable—you’re worried you’ll forget it, so you make it super simple—but you’re practically inviting scammers and hackers to your doorstep. Instead, go ahead and generate a super complex password and save it with 1Password. This little tool lends you peace of mind and extra time at once by storing your passwords securely and auto-entering them for you on selected sites and programs.
6. Office 365
Office 365 is the product of Microsoft, one of the biggest companies on the planet. This means it has an incredible range of powerful features surrounding email management, file sharing, and online meetings. OneDrive provides an excellent cloud storage solution for businesses, while Skype for Business makes web communication a breeze. Start small with Office 365’s Business Essentials package, or shoot straight to Premium for added amenities.
Junk email is infuriating and clutters up your inbox, distracting you from vital work emails and documents. How often have you clicked on your email while expecting an important email, and only found junk mail? Check out Unroll.me, which allows you to bulk unsubscribe from every unwanted email that hits your inbox in one place. There’s no need to scroll to the bottom of every email to unsubscribe, clean up your inbox quickly and easily to relieve the frustrations of incessant spam emails.
All businesses can benefit from a bit of added productivity and efficiency. These tools will help you get your team on the same page, prioritize major projects, and streamline your office with ease.
Ready to use these tools and technologies to run a successful business? Lead a team of stellar agents to the top with EXIT Realty Massachusetts. Join us as a franchise owner and watch your success take off. Spend just 30 minutes to learn how to get started. We’ll equip you with every resource needed to become a winning business owner and entrepreneur.
Using Feedback and Referrals for Growth
Operating any business has its challenges. Usually, there are many moving parts managed with limited resources. Time is scarce and valuable, and agents and associates have to wear multiple hats. Wouldn’t it be nice if there were a way you could ensure that a client becomes loyal for life after a successful transaction? That they keep coming back again and again, and on top of that, they tell all of their colleagues, family, and friends about how great you are? Real estate is about relationships and referrals after all, right? Unfortunately, nothing is so easily guaranteed; however, being sure to collect feedback and referrals once a transaction has taken place is a solid step in the right direction.
Gathering and promoting feedback can lead to big wins, content for marketing, and promotion and insights into paths for improvement, but what kind of feedback should you be looking for and how do you get it?
What’s the most important feedback to get?
Ratings and reviews.
How many stars do you get on a scale of one to five? Do you get a thumbs up or a thumbs down? As much as people depend on review sites when evaluating options, many don’t actually post ratings and reviews themselves. Encourage your clients to rate their experiences and leave feedback on the sites most important to your business. You can do so at many different touch points, whether it is at the closing with your agents, through an email campaign, or via social media.
When people do leave feedback, thank them appropriately. Note that while compliments are great, and everyone wants to hear affirmation of their hard work, negative feedback is often more valuable. Negative feedback offers an opportunity for improvement on a problem you may not have noticed, and it can also be an opportunity for client recovery if necessary.
Net Promoter Score.
The Net Promoter Score is a business metric devised by Bain & Company that asks one simple question: “On a scale of 1 to 10 (1 being not likely at all, and 10 being extremely likely) how likely are you to recommend us to colleagues, friends, and/or family?” Knowing your NPS gives you a simple performance metric that you can easily see moving.
Referrals are the best possible feedback you can get! Nothing is better than clients who were so happy with their experience with you that they brought along another client. If you are getting a lot of referrals you know you are doing something right, so keep it up! If you’re not seeing a lot of referrals, it could be that you’re not correctly identifying your lead funnel, or that you’re simply not asking for them.
How do you get feedback?
Put a process in place.
Gathering feedback is a task that often slips through the cracks in businesses because there are so many other things going on. If you make collecting feedback part of a process, it starts to become automatic and you don’t have to think about it. Determine the best time to collect feedback after the transaction and implement a method that makes the most sense for your clients.
Ask for it.
One you’ve figured out the appropriate time and way to gather feedback, the most important thing to do is actually ask for it. Many businesses don’t get feedback they want and need simply because they don’t ask for it. Ask and you shall receive!
Use tools that can automate the process for you.
Have you ever visited a website and experienced a dialog box pop-up asking if you had a few minutes to spare for feedback? While most people dismiss this, some actually do leave feedback. If someone is willing the take the time to give you feedback, odds are what they have to say is pretty important. You can easily implement tools like this to gather feedback that gets emailed directly to the appropriate party. Wordpress sites have widgets for collecting feedback, or you could use a tool like Survey Monkey along with your email marketing tool to administer a survey for feedback.
Incentivize clients for leaving feedback and providing referrals.
Offer clients a special deal for their next transaction in exchange for providing feedback, or implement a graduated referral program that provides clients with more perks with the more referrals they bring to you. Try to identify your most avidly referring clients and reward them with special gifts greater than other incentives.
Ready to take these tips and others from our blog to lead a team of hard-working agents to great career success? You’ve come to the right place! Join EXIT Realty Massachusetts as a franchise owner and embark on your new path. Spend just 30 minutes to learn how to get started. Bring your entrepreneurial spirit, and we’ll supply the resources necessary to become a successful business owner.
Do You Have a Leader’s Mindset?
Great performers don’t always make great leaders. Leadership has its own distinct set of skills—ones that can be cultivated and developed, just like any other. Leaders aren’t born, they’re made, and it all starts with the right mindset.
More than anything, leadership is just that—a state of mind. It’s the lens through which you see the world and the beliefs you bring to your team. How do you know if you have a leader’s mindset? Check out these 7 signs that you have the right frame of mind to be the leader your team and business needs.
1. You stop craving credit.
For leaders, credit becomes increasingly unimportant over time. Instead, a desire to do the work you were meant to do, to the very best of your ability becomes more important. Great leaders separate outcomes from their activity entirely and derive satisfaction from the work itself.
2. You become more cheerleader or coach than player.
You realize it's not about the work you do, but rather it's about the quality of the work that others around you do. You’re focused on creating the best culture and environment for your people to thrive. You’re inspiring and setting a vision that rallies people to become the best version of themselves. You’re removing obstacles from your team so they can succeed in the most unobstructed manner possible. Great leaders focus less on doing and more on getting others to do their best.
3. You care about how you make others feel.
You understand that people like you primarily as a result of how you make them feel, and not how you look or how smart you appear to be. It’s fine to have an edge, and it’s good to be bold, but good leaders are keenly aware of how people feel in their presence.
4. You begin to crave criticism.
Leaders are curious about criticism rather than defensive towards it. In fact, the best leaders actively seek it out because they know that criticism means there is likely an opportunity for growth and improvement. Remember, in every critical interaction, there is the potential for growth by the critic, the person being critiqued, or both!
5. You lead with curiosity.
This is especially relevant when dealing with people. Good leaders always give people the unreasonable benefit of the doubt. You should never lead with assumptions, unless they are positive ones. Curiosity is a state of mind that not only makes you playful and interested, it ensures you’re always present. Many leaders feel a certain pressure to be perfect. They feel the company looking up to them and like they have to be on their A-game all the time.
6. Helping your team find their unique abilities is a top priority.
You realize one of your most important objectives is to help people find what energizes them the most, and then effectively aligning resources so they can spend most of their time doing those things. When agents are focused on their unique abilities, such as specializing in first-time homebuyers or veteran loans, and not wasting their energy on things they don’t like, magic happens.
7. You think about the long-term significance of your actions.
Good leaders are obsessed with timescale and the significance of their activities in the long run. If you’re keenly aware of the impact your actions of today will have on the future, you’re on the right track. You understand that as a leader, it’s most important for you to spend the majority of your time on what will matter three, six, and twelve months from now. You hire people to worry about the hours, days, weeks, and months. The significance and timescale of your activities will define your impact as a leader.
Great leaders take care of their people and themselves. Being a great leader is about setting your ego aside and putting your team first. It’s about being present in your interactions, and most of all, it’s about looking for ways to help your employees become the best versions of themselves they can possibly be.
Do these 7 signs resonate with you? Want to put your best foot forward as a leader to empower and encourage a team of hard-working agents? You’ve come to the right place! Join EXIT Realty Massachusetts as a franchise owner and begin your new career and life. Spend just 30 minutes to learn how to get started. All you need to bring is your entrepreneurial spirit and leadership, and we’ll equip you with every resource needed to become a successful business owner and leader.
3 Behaviors You Must Abandon to Succeed
Your success or failure to launch and run a lucrative business comes down to the kind of habits and behaviors that make up your daily life. Follow the habits of highly successful entrepreneurs, and there's a good chance you will become one too. Personal and work behaviors are equally important to help you lead a healthy, happy, and successful life. There are hundreds of personal and professional habits that make for a great business, but unfortunately, there are a few bad habits that are so ingrained within most entrepreneurs that die hard.
Here are 3 difficult habits to kick that may be hurting your business.
1. You pay attention to the stories, not the facts.
Two weeks ago, you told your top agent that her numbers are off a bit, and she needs to work on getting her them up. Since then, she hasn't attended your weekly meetings. The story you tell yourself is that she is angry, and is probably seeking employment elsewhere.
This is a story, and there's a good chance it is not accurate. Stories create emotions, which cause us to react, and those reactions are based on conclusions drawn from typically false assumptions. Being an effective leader will require you to break the storytelling habit that's happening in your head. Instead, separate the facts from the stories, and make decisions based on what you know for certain.
2. You only believe what you believe.
For the most part, what you believe about anything has been firmly implanted in you throughout your lifetime. Building a business requires you to innovate, which means you must question every belief you have.
Steve Jobs didn't believe that a phone could just be a phone. He believed it could be a computer, a camera, a music player, and more. One of the hardest habits to break is believing what you've been groomed to believe. If you can break this habit, there's no telling where your business will go next.
3. You ignore criticism.
It takes a very healthy ego to build a successful business. You need to believe that you can be, do, and have anything that you put your mind to. One of the hardest habits to break is believing you are better than you are. When an employee or customer tells you that your service or your attitude is less than stellar, it's easy to revert to old habits, and defend the honor of this amazing business you have built.
You have 500 great reviews, and one that is glaringly terrible. It's easy to write-off that one bad review in your head, but if you can break the habit of ignoring criticism, there's a good chance that there's more to learn in that one bad review than in the other 500 good ones combined.
Ready to break bad habits and practice new ones to take your success to the next level? Join EXIT Realty Massachusetts as a franchise owner and lead a team of expert agents to the top. Give us just 30 minutes to learn how to get started. All you have to bring is a good attitude, your entrepreneurial spirit, and innovative leadership, and EXIT Realty Massachusetts will give you a complete toolkit of resources to launch you to the top.
9 Habits To Help You Learn Faster
The world is constantly changing as a result of advances in technology, science, and innovation. What was considered hot or trending a year ago may no longer be relevant today. Despite all the good that change can bring, you have to keep up or get left behind. One of the best ways to stay competitive is to train yourself to quickly learn new skills. Here are 8 habits to incorporate into your learning to help you absorb and retain new material twice as fast.
1. Speed reading.
The average reader reads at approximately 200 to 400 words per minute. The expert speed-reader can do read 1,000 to 1,700 words per minute. It’s no surprise that there’s tremendous value in being able to read quickly and efficiently. Speed reading encompasses skills such as chunking (reading groups of words instead of one word by one word), minimizing subvocalization (reducing the habit of saying the words in your head as your read), skimming (reading through a paragraph quickly to look for important and related information), and meta-guiding (using a tool such as a pen to guide your eyes in your reading). Speed-reading requires practice but once you instill the skill as a habit, you will be able to get through much more information in a shorter amount of time.
2. Control your learning environment.
Have you noticed that there are times in the day when you are in the groove and learning seems easy but then there are other times when nothing is sinking in and it feels like you are fighting an uphill battle? We all have biological rhythms for our sleep, body temperature and even peak mental state. Figure out when you are most alert and aware and use that time to do your learning. To put yourself in an optimum-learning mode, choose a safe, reasonably organized, and comfortable environment. Take deep breaths to help you relax and focus.
3. Take notes.
Taking notes helps our brains to analyze and comprehend the information that we are learning. The very act of writing makes our brains think that we are undergoing a mini-rehearsal with the information. To increase your learning speed, try to develop the habit of making hand-written notes. Check out tools like Evernote to sync all notes across all devices. It can even scan and read written notes and keep track of audio notes. This gives you confidence that you’ll never misplace an important note no matter how you choose to create it.
4. Combine all learning modalities.
All of us have preferred learning modalities: visual, auditory, reading/writing, and kinesthetic. If you are a visual person, you will find learning a lot easier if you see the new material presented visually, such as through pictures, diagrams, or PowerPoint. If you learn best by listening, then you will love podcasts, interviews, and audiobooks. Those with a reading or writing modality learn best when they can read the information and write down notes. If you are kinesthetically inclined, you learn better when you can use your hands and physically touch or try something out for yourself. By understanding what your preferred way of learning is, you can speed up your absorption of information by choosing a learning system that works for you.
5. Create mental associations.
You can shorten your learning time by creating mental associations to link what you already know to new information. Techniques such as using a familiar acronym or rhyme to help you remember different types of marketing sequences, using favorite colors to help you remember algorithms, or visualizing something interesting about a client to help you remember their name are all ways for you to create mental associations. The more mental association techniques you know how to employ, the easier it will be for you to increase your learning speed.
6. Exercise your brain.
A brain is just like any muscle in your body—the more you exercise it, the more effective it becomes. Try learning something new, set yourself a new challenge or use fun brain training games like BrainHQ and Lumosity to increase your attention, memory, cognitive abilities, and brain speed. The more you train and exercise your brain, the faster your learning will be.
7. Get hands-on experience.
Nothing beats learning like actual hands-on experience. Textbook knowledge transforms into something much more useful when we can combine it with practical knowledge. For example, you can read as much as you want about share investing but until you actually buy your first shares of stock, you won’t understand what the process actually entails and what it is like to put real money on the line.
8. Teach someone else what you are learning.
When you teach someone else what you are learning, you retain 90% of what you have just learned, especially if you do it immediately after learning it yourself. By sharing your knowledge with someone else, not only are you helping someone else but you will also discover quickly how well you know your subject and discover any gaps.
Build these 8 habits into your learning and you will be amazed how quickly your learning speed will increase! Use these habits and your increased knowledge to lead a team of agents to great success in real estate. Spend just 30 minutes to learn how to get started as an EXIT Realty Massachusetts franchise owner. Bring your entrepreneurial spirit, leadership, and ability to learn quickly, and we’ll arm you with every tool necessary to become a successful business owner.
Body Language Speaks Louder Than Words
Picture yourself, approaching a fellow agent or a prospective client, walking into an office meeting or a party. How do you look? What message do you communicate the moment you walk into a room? Think about what are your eyes, hands and feet saying. What information can people gather about you before you even say a word? Regardless of your competence in your field, your body language is a huge factor in determining how others respond to you.
Here are seven ways you can use body language to show confidence and earn respect and trust.
1. Offer a genuine smile.
A genuine smile not only displays your own sense of wellbeing, it also tells those around you that you are approachable, cooperative, and trustworthy. Instead of wearing a permanent (and fake) smile on your face, try on a more neutral but friendly expression until you make eye contact with or meet someone. Wait until someone introduces himself before you flash your pearly whites. This will make you more approachable and make the other person feel like your smile is just for them.
2. Be authoritative.
Even if you are friendly and down to earth, your relaxed attitude should never overshadow the fact that you are in control. When you are introduced to someone, stand tall, extend your hand, and introduce yourself by saying your first and last name. To sound authoritative, speak in a normal, conversational tone. And if you are a female, watch that your voice doesn’t rise at the end of a sentence as if you are asking a question or seeking approval.
3. Be approachable.
If you are the type of leader who has a naturally authoritative demeanor, you may intimidate others. Reduce your intimidation factor by avoiding intense gazes and stern facial expressions. Lean forward when someone is talking to you. When standing, uncross your arms and keep your hands off your hips and out of your pockets.
4. Demonstrate control.
There are times when everyone feels unsure, anxious, impatient, frustrated, bored, or nervous. Avoid the temptation to check your text messages, take phone calls, or check your watch. Instead, focus on those who are speaking by turning your head and torso to face them directly and by making eye contact. Avoid actions such as nail biting, pen chewing, finger or foot tapping, pacing, and fidgeting.
5. Remove barriers.
Physical barriers are especially harmful to collaborative efforts. Take away anything that blocks your view or forms a barrier between you and the person who you are speaking with. When someone steps into your office to say hello, step out from behind your desk to shake his or her hand. During a networking event or coffee break, don’t hold your beverage in a way that blocks your body or distances you from others.
6. Show empathy.
Being in charge is demanding on your time, however, you should always give others your full attention when they speak with you. Think before speaking instead of rushing the conversation or finishing someone’s sentences. The greatest leaders know how to be patient and maintain control while showing empathy and respect.
7. Control facial expressions.
Your facial expressions have the power to motivate others to give you their best or can totally destroy their morale and drive to succeed. Avoid negative gestures like eye rolling, brow knitting, nose twitching, or mocking grins. Be mindful of the message your face sends.
Nonverbal behavior is the most crucial element of communication. Studies show that 55% of communication is conveyed through facial expressions, gestures, and posture, 38% is conveyed through tone and only 7% comes through the actual words. If you follow these simple and powerful body language tips, you’ll increase your nonverbal impact, both personally and professionally.
Are you ready to take the skills learned here to guide an office of expert agents to new heights of success? Join EXIT Realty Massachusetts as a franchise owner and begin your new career and life. Spend just 30 minutes to learn how to get started. All you need to bring is your entrepreneurial spirit and leadership, and we’ll equip you with every resource needed to become a successful business owner and leader.
3 Ways to Revamp the Way You Attract Agents
Building a team of all-star agents and associates is no small task. After all, it is your team that can make or break your business. The real estate industry is competitive across all fields, so revamping your talent acquisition process can be the key to attracting and obtaining top quality agents. Test out the tips below, and watch your team go from good to great.
1. Stay connected with 'A' players.
Don’t lose contact with opportunities that slipped away. Be proactive and stay connected through social media channels. Connect via LinkedIn, or send a casual message or email once in a while to check in. Invite these people to events or suggest virtual meetings if their schedule is tight. Keep the connection casual and consistent, but not overly pushy. Remind them that they have a place in your business whenever they feel ready. This will make them feel comfortable with reaching out on their own terms.
2. Maximize your reach.
Is your business reaching enough people? A large online presence is crucial, because the Internet has changed the way people hunt for job opportunities. The culture now values transparency more than ever before. Invest in building a strong employer-branding strategy that actively engages on social media. By expanding the reach of your company’s employer brand, the agents that got away will stay informed about everything that’s going on. Your company’s career site should share information about your company culture, values, mission, and overall vision. Prospective team members want to see how they align with their potential employers.
3. Prioritize your responses.
Focus on the candidate here. Reach out and give the person an idea of the time frame to expect to receive a follow-up. Just as applicants like to know how long their application process will take, they also want to know when they have either advanced in, or been eliminated from, consideration. Some could be waiting to hear from other real estate offices, so when you recognize top talent, speed up the process so potential agents can be reached and interviewed before someone else snatches them up.
Got the bug to build an all-star team of agents to maximize your success? Want to fearlessly lead and utilize your entrepreneurial skills and know-how? Join EXIT Realty Massachusetts as a franchise owner. Our formula for success and arsenal of resources will lead you to career-making heights as an entrepreneur. Spend just 30 minutes to find out how to get started.
5 Things Small Businesses Should Outsource
For a small business, any reduction in overhead allows you to shift more revenue to operational growth, while simultaneously freeing up your time. Outsourcing can provide stability, expense control, and risk management. It can also improve your work—life balance. Here are five tasks you can easily outsource to contribute to the growth of your business while freeing up your own time.
1. Content marketing
Content marketing is easy-to-digest content that is designed to educate your audience without being too "salesy." The objective is to generate leads, but content also nurtures the relationships you have with those leads to improve your chances of closing a sale. It’s about awareness and thought leadership, rather than offering a discount or running an ad.
Rather than spending your time producing and distributing content, or hiring a marketing team to tackle it, you can outsource it. You can start small by hiring a freelance writer, or you can employ an agency. Both options will save you money, and help you build better relationships with your customers.
You really don’t want to make mistakes when you handle the finances of your business. The last thing you want to spend time on is crunching numbers when you have more pressing issues to handle. You often get the experience of a specialized team when you outsource. Check out services like Indinero.com for a lot of your back-office tasks, like bookkeeping and payroll.
Given the numerous requirements, regulations, and tax laws, outsourcing payroll can save you a lot of time, stress, and headaches. Payroll goes well beyond simply calculating commission payouts for agents. One mistake with payroll can trigger tax audits and cost your business thousands of dollars.
Rather than handling your own payroll, or maintaining the overhead of a full-time accountant, outsource your payroll to a reliable service. Companies like Wagepoint or Intuit can help you avoid costly mistakes and free up your time so you can focus on running your business.
4. Conversion optimization
Most businesses generate leads through online marketing, and the content you produce works to convert visits or readers into leads. There’s a lot you can do to improve your conversion rate, but it’s a time-consuming process. Depending on your business model and margins, even a small lift in conversions can add tens to hundreds of thousands or more in annual revenue.
Instead of trying to manage, test and track the continuous cycle of changes, you can work with an agency that specializes in conversion optimization.
5. Scheduling and administrative tasks
It’s easy to get bogged down in dozens of small tasks that eat up your time each day. As a small business owner, you need to focus on the core processes that grow your business. When you hire a virtual assistant, you’re paying only for the hours in which tasks are being handled, and you can eliminate a lot of wasted time spent on emails, appointment setting, and other repetitive tasks. When you automate these tasks using software, you can focus less on busy work and more on the big picture.
Outsource your weaknesses.
There are a lot of areas to outsource. Look at your team, your processes, and the work you do on a regular basis. Consider outsourcing those areas where you and your team struggle. Also, look at the difference in costs between a full-time hire and outsourcing. That difference alone could help you decide.
Are you full of groundbreaking ideas and innovative skills that can propel a small business straight to the top? EXIT Realty Massachusetts can light a fire under you to launch your next career. Spend just 30 minutes to learn how to get started as an EXIT Realty Massachusetts franchise owner. Bring your entrepreneurial spirit and leadership, and we’ll arm you with every resource needed to become a successful business owner.
3 P's of Productivity
Entrepreneurs strive to do their best every day. The goal is simple: show up, be authentic, and get the most out of the time available. This is called being productive. Living this way isn’t about just doing more and going faster. What’s important is the mindset and habits it takes to achieve desired success. Below, find three tactics to help improve your productivity. Each tip benefits the people around you—your agents, associates, friends, and family—people who may mimic your behaviors.
What’s the secret to pacing yourself? Think, reflect, manage, then do. As you think, ask yourself what you want to be known for. Keeping this question at the forefront of your mind at all times will give you the momentum you need to dig deep, and ultimately reach your goals while staying in tune with the kind of person and leader you want to be.
The next step is to reflect. This is a time of waiting and working out the specifics. Make sure you know where you are headed. Have you put your plan on paper? Are your goals manageable and realistic?
As you begin to process all the steps ahead, don’t be afraid to break them up into smaller more manageable projects. By creating sub-projects with your end goal in mind, you are setting yourself up for small victories along the way. These moments sustain your momentum as you continue moving forward. Don’t burn yourself out by overwhelming yourself from the start. Give yourself the gift of taking your time to patiently walk step-by-step toward your goals.
Mentorship is one of the most important aspects of professional and personal development. Another way to think about a mentor is to think of them as your own personal productivity partner. Make a list of three to five people in your life who have positively influenced you. What was it about them that you admired? Would you be willing to reach out to one of these people, and invite them into your life as a mentor or as your own productivity partner?
Productivity partners can help build resilience, offer time management and productivity tips, encourage as you build networks, and lead you into a new chapter of your life. Identifying these people and nurturing these relationships will not only increase your productivity, but will also set you up for success in a way you never thought possible. If one in-person mentor isn’t available to you, check out new and virtual mentorship opportunities and ideas here (link to mentorship blog).
Project your future.
It is important to not only know what you are doing but also where you are headed. While you work toward your goals, never stop learning and growing. Research local conferences, reach out to speakers coming to your area, or sign up for a webinar. Not only will this expand your knowledge, but it will also widen your network, and keep you at your best.
We all have the same 1,440 minutes each day. How we choose to use those minutes directly affects our productivity. Keep your projected future in mind, and use those minutes to create the best version of yourself possible. By incorporating these productivity practices into your everyday life, you will be amazed by the difference they will have. Remember to pace yourself, build your network, and always keep your future in mind, and that's how you'll get the most value out of those 1,440 minutes.
Want to put these tips to the test to build your own business? Join EXIT Realty Massachusetts as a franchise owner and watch your success explode. Spend just 30 minutes to learn how to get started, and EXIT Realty will give you all of the tools, resources, and guidance necessary to be a successful entrepreneur.
Mentorship: 4 Steps to Take Control of Your Own Success
A budding entrepreneur is sure to hear the same advice regardless of the industry they’re in or direction their business is taking: find a mentor.
However, getting a reliable mentor can feel like a shot in the dark. What do you do if you can’t get a business veteran to be by your side? Do like all great entrepreneurs do and think outside the box. Utilize these four tips to launch your career and take control of your own success.
1. Explore reverse mentoring.
Rapid changes and constant learning already characterize today’s business landscape. That’s why you could benefit from finding a reverse mentor—someone who is younger, more familiar with emerging trends, and more comfortable with technology. Many services, software, and industries didn’t exist when today’s seasoned mentors made their marks on the world. Take advantage of what young people bring to the table. They can educate you on useful services to streamline your business, such as team-messaging apps, virtual assistants, stylish website builders, and inexpensive Internet phone services. A reverse mentor can teach you how to leverage these tools and services, saving time and money for your day-to-day operations. Make sure you offer a symbiotic relationship to motivate your reverse mentor. Teach them about business, sales, team building, and negotiation. It’s a smart value exchange that builds your network at the same time.
2. Join a peer-mentoring group.
Two heads are better than one, and 10 heads are even better than two. Some circles provide huge value in exchange for time and insights. Peer-mentoring groups exist to give members the opportunity to grow without breaking the bank. Everyone has something to learn, and everyone has something to offer. That’s how peer mentorship works. Technology and social media bring people together without geographical barriers. Members with different experiences, resources, and outlooks are addressing some of the same challenges that you face. Start looking for them on LinkedIn, where you can find groups of ambitious people dedicated to your industry and skill set.
3. Network your way into new opportunities.
Invest your time opening doors for and sharing your expertise with others. The more you give, the more you'll receive. Networking remains one of the most successful ways to locate new opportunities, even in the digital age. People spend time with, invest in, and do business with people they like. Regional organizations, professional associations, and small-business resource centers can help you meet new contacts to develop and grow your personal network. Many also host professional seminars and skill-building programs. Attending conventions and industry events will keep you current on more than emerging trends. Making even one or two meaningful connections per event represents a solid return on your time investment.
4. Embrace informal lifelong learning.
It’s never been easier to learn on your own. Teach yourself new skills to keep up with the curve. You don’t even need to enroll in night courses to stay sharp, although extra certifications don’t hurt. Follow blogs from reputable sources and thought leaders for daily bursts of learning that land right in your inbox. You also can take online courses at a modest price to become certified in your area of choice. Never underestimate the power of spending 15 minutes on learning each day.
Today’s world moves so quickly that a traditional mentor might not be the best fit for your entrepreneurial endeavor. Learn on the fly, make new connections, and pursue new experiences without apology. You don’t need a mentor to grow your business. You just need to reach out and discover new frontiers using alternative channels.
Ready to build a team of all-star agents that work their hardest to be better each day? Want to lead by example and reach new business heights as an EXIT Realty Massachusetts franchise owner? Spend just 30 minutes to learn how to get started, and EXIT Realty will equip you a toolbox of resources to take you to the top.
Discover How People Find Your Site
Finding out how people find and visit your site can help you direct advertising and marketing dollars in the right direction. As any small business owner knows, every penny and minute is valuable and should be spent in the most efficient way. There are now a number of ways to unlock this data that are all legal, and all give marketers essential insights into where to focus their efforts when optimizing websites.
1. SEO monitor.
SEO Monitor is a great solution. The platform works by aggregating data from Google Search Console (formerly Webmaster Tools) and Google Analytics. Up to 120,000 keywords can be pulled in and analyzed, giving a pretty accurate idea of how people are finding your site, and where you should budget your time and effort in order to increase traffic.
2. Your personal on-site search function.
Another useful tool for unlocking data can be found on Google Analytics itself. If your site has a search function, it's likely that users will be searching on-site for things that they would search for in Google. By configuring Google Analytics for site search, you'll be able to understand exactly what users are searching for, allowing you to optimize the site. This is obviously a limited method, since not all users will use the search function of the site, but it's a good way to fill in some blanks for free.
3. Ask people!
No doubt you're familiar with marketing pop-ups, fly-ins, and email sign-up forms—the kind that appear when you land on a new page, or are about to leave the site. These nearly always ask for your email address, which is obviously an important piece of marketing data. Perhaps equally important is how the user found your site in the first place. Instead of asking for an email address, ask “How did you find our page” or "What did you search to find this page?" Even a response rate of a few percent can help you better understand your audience's search behavior.
These methods are all valid ways of getting a good understanding for how people find your website. This understanding will allow you to further optimize your site, learn how people find pages, and learn whether they proceed to make an inquiry or fill out a form.
Take these tips and apply them to building your new business. Join EXIT Realty Massachusetts as a franchise owner. Spend just 30 minutes to learn how to get started, and make steps toward taking a team of agents to new heights of success with your leadership.
Make Competition Work for You
Human beings are inherently competitive, some more than others. We see it every day at work, school, social activities, and especially on television. But how can you turn your competitive streak into positive business outcomes?
Be competitive with just one person: yourself. Be your own biggest competitor and work each day to be better than the last. Here are a few ways to make competing with yourself productive and lucrative for your business:
Set very high standards and fight to beat them in everything you do, every single day. Become your own worst critic, and your own biggest fan. If you think you do pretty well most of the time, change your mindset to think that you could do even better. Don’t settle for anything less than spectacular in work and home life. While that may not be an obtainable goal, make it your aspiration.
Ask the same of those around you. You want your agents and associates to be the best that they can be in every way that suits them. Encourage them to obtain their goals, just like you strive to obtain yours. There’s no reason to be anything less.
Don’t compete with other people. As we are all inherently competitive, everyone can win in whatever they choose. There doesn’t have to be a loser. When you are in competition with yourself, there’s plenty of room for others to succeed as well. No one has to lose for you to win.
Try your do your best to stay relatively calm in stressful situations. Remain in control of your abilities and know what you are capable of. It doesn’t matter what your competition is doing, it matters how well you are performing. Don’t worry about them—worry about yourself.
Even in competitive situations like a business pitch, don’t think about what the competition is doing. Instead, focus on how you are performing as a team, and focus on doing everything you can to succeed.
However, you should still pay attention to your competition and watch them closely to know all about what they do. Not only can competitive intelligence help you to perform better, but there’s also a lot to be learned from it. Your competitors are smart people who are also very successful! They too are doing something right, just like you are. Don’t strive to take them down, strive to learn from them. Why wouldn’t you want to learn from your very successful competition?
Ready to build a team of stellar agents that work their hardest to be better than ever? Want to lead by example by competing against yourself to reach new business heights as an EXIT Realty Massachusetts franchise owner? Spend just 30 minutes to learn how to get started, and EXIT Realty will equip you with every resource available to launch your new business to the top.
4 Ways to Give Agents More Control
Leaders know the dangers of micromanaging, and most try to avoid it. But even if they’re not micromanaged, associates may still feel they don’t have a voice at the office. A recent survey of 9,000 workers found that 95% percent of respondents said their ideal future workplace wouldn’t be controlling. Handing over the reins and giving agents more control can make for happier, more engaged offices. Here are a few ways to do that:
1. Let agents choose what they want to be an expert in.
First time homebuyers, relocations, VA loans; let your agents decide their specialty with regard to where their passions are. Agents want more opportunities to develop their strengths and then use their skills in a meaningful way. 55 % of US employees surveyed rated opportunities to use their skills and abilities at work as a very important contributor of job satisfaction. Agents also perform better and are more engaged in their work when they and their managers focus on building their strengths, rather than improving their weaknesses.
2. Grant more to-do list autonomy.
While deadlines are inevitable, giving agents the choice to take on tasks they want to do can improve their satisfaction and performance. Providing this autonomy is motivating, so instead of telling associates what they have to work on and when, allow them to take on responsibilities that relate to their goals. When projects have the same priority, let agents choose which one to tackle first. These decisions may seem small, but they can make a big difference in happiness and motivation.
3. Allow for more flexibility.
Agents want not only more control of what they do, but also a say in when and where they work. They want a less formal work environment that allows them to work in whatever way is best for them. Focus less on when agents work and what they get done. Give them control of their schedule and environment to make work more productive and enjoyable. Part of the draw of a career in the real estate industry is flexible schedules, so let your agents take advantage of this and work when and where it works for them.
4. Give agents a voice.
Instead of the traditional manager-led, formal review, give agents some control back by making reviews a two-way conversation. Forget the yearly review and adopt an ongoing feedback process that both leaders and associates contribute to.
Think you’ve got what it takes to run an autonomous team of winning agents? Bring your entrepreneurial skills to EXIT Realty Massachusetts. Learn how to get started in just 30 minutes and watch your new career take flight.
Trust-Building Tips To Use In Your Business
Getting customers, agents, and associates to trust you can be complicated, but it is imperative for success. If you get others to trust you, it's easier to grow and nurture your business and give everyone excellent service. But trust is fragile. If you lose it, it's very difficult—if not impossible—to get it back.
Where do you start? Trust is mysterious and often elusive. No one can tell you exactly where it originates or how it develops. The trust process is incomprehensible. You can't fake it or go through the motions. Utilize these seven concrete actions that build trust in a business environment through communication, commitment, and competence.
Demonstrate that you trust others.
One way to do this is to be generous and forgiving when someone else makes a mistake or disappoints you in some way. People who always jump to the worst conclusion about a person’s competence or motivation inspire wariness, not trust. Give people the benefit of the doubt until you have contrary information that proves you wrong. You'll feel better about them, and they'll trust you for your generosity.
Create relationships that are mutually beneficial.
Customers, agents, and associates all want to believe that they are making the right decision to work with you. Customers should clearly understand the value of your services to them. Likewise, agents should feel good about taking ownership, which adds accountability and demonstrates the level of trust you have in them.
Directly address issues.
Ruffled feathers are inevitable in any relationship. How you deal with concerns and problems is what instills trust and loyalty. In the course of a busy day, it's easy to get distracted and become disconnected with what's happening on the front lines. If you want people to trust you, you have to care. Address complaints fast. Share information. Gain their confidence. Exude pride and passion about your business. Resolve conflicts quickly. These actions separate you from the pack, while also building and maintaining trust.
Tell the truth.
Never assume that certain people can’t handle the truth. Be as honest with your agents and customers as you expect them to be with you. If you get caught in a lie, no one will trust you. Keeping your promises is also a part of telling the truth. Don’t commit to a promise you can’t deliver. Think about what’s realistic, and do your best to live up to your word.
Be flexible and patient.
Be tolerant of mistakes, and don’t be an inflexible judge. Meet the other person in the middle. Be considerate of events and negative experiences that may have affected one’s ability to trust. Make exceptions to the rules when common sense dictates, and consider unusual alternatives for problems that can’t be resolved by typical methods. Remember, trust is built over time, especially when you deal with someone who isn't fortunate enough to have experienced trust in his or her own life.
Respect their time.
To get people to trust you, raise your awareness of other people’s time, personal schedules, and needs. This means you should promptly return phone calls, promptly reply to emails and thoroughly address all points raised, be on time for meetings, log on to scheduled calls two minutes in advance of start time, and hold fast to estimated call end times, and inquire if attendees are free to keep going
Deliver the unexpected.
The best way to deliver trust is to surprise and delight clients and customers. Give them what they asked for, but on top of that, deliver more—more service, more time, more convenience and more sensitivity. Delivering more than they expect goes a long way and adds real value and trust. As a bonus, customers will tell others about how you delivered more, which should net you more business.
Build a team of trusted agents that look up to you as an EXIT Realty Massachusetts franchise owner. Spend just 30 minutes to learn how to get started, and EXIT Realty will equip you with every tool, training, and resource available to fast track your success.
7 Differences Between Entrepreneurs and Employees
Are you an entrepreneur? If you answered “no” because you don’t own a business, know this: Being an entrepreneur doesn’t require owning a business any more than being an accountant requires working for an accounting firm. Being an entrepreneur is all about mindset. So, are you an entrepreneur, or an employee? Let’s find out:
1. Entrepreneurs improve their skills; employees improve their weaknesses.
If you've ever been on a job interview, you've probably answered this question: "What have you done to improve your weaknesses?" This is a sensible question to an employee. After all, employees are taught that weaknesses are bad and that they should be improved. Not entrepreneurs. Entrepreneurs view focusing on weaknesses as pointless; instead, they draw on their strengths.
2. Entrepreneurs may produce lousy work; employees are perfectionists.
Employees, constantly under the watchful eye of their bosses, strive for perfectionism. After all, nobody wants a black mark on their all-important performance review. Entrepreneurs thrive on lousy work, because putting out lousy work means that at least they're producing, and it’s better to create and fail than to not have created at all.
3. Entrepreneurs say 'no' to opportunities; employees embrace them.
Warren Buffet said, "The difference between successful people and really successful people is that really successful people say no to almost everything.”
Entrepreneurs flex their "no" muscle often to maintain their focus on what matters. Employees, on the other hand, say "yes" to everything because they fear that if they say 'no' to an opportunity, they'll miss out on their big break.
4. Entrepreneurs delegate; employees practice 'DIY.'
Entrepreneurs are always looking for ways to get things off their plate. They know the monetary value of their time, and focus on the things only they can do. Employees are the opposite. They try to do everything themselves, and see it as a weakness when they can’t juggle it all. They try to know every single aspect of the business. The mantra “If you want it done right, do it yourself” is the employee’s mantra.
5. Entrepreneurs mono-task; employees (try to) multitask.
There’s no such thing as multitasking. Despite what employers want, this statement is true. Studies show it’s impossible for our brains to focus effectively on more than one thing at a time. Entrepreneurs recognize that multitasking means doing nothing well, so they “mono-task” instead. Employees, however, are trained to worship multitasking and beat themselves up when their brains won’t cooperate.
6. Entrepreneurs thrive on risk; employees avoid it.
If you ask many people in the employee mindset why they won't start a business, they'll say they need the security of their day jobs. Not having access to a pension, steady paycheck, or health insurance is too risky. Yet entrepreneurs thrive on risk. Without risk, there’s no reward, and rather than scaring entrepreneurs away, this knowledge invigorates them.
7. Employees are threatened by smarter people; entrepreneurs hire them.
In the corporate jungle, it’s survival of the fittest. If you’re not the smartest, most well-connected or hardest-working person in your department, you’re stuck at that bottom rung of the ladder. Employees, therefore, are threatened by those who are smarter than they. They view the smarter guys as competition. Entrepreneurs hire those people. They know that without a great team, their business will fail, so they hire up.
You don’t have to be a startup CEO or even own your own business to be an entrepreneur, but the entrepreneurial mindset is one that attracts success.
Are you ready to apply that entrepreneurial mindset to running your own business? Consider EXIT Realty Massachusetts franchise ownership, and spend just 30 minutes to find out how to get started. Your innovative entrepreneurial mindset combined with our resources, experience, and support, is a recipe for success. Transform from an employee to an entrepreneur with the EXIT Realty team.
10 Words to Use in Conversation to Get What You Want
The words we use every day shape our realities and our word choices can make a powerful impression on the people around us, whether they occur in a polite conversation at the grocery store or during a more formal exchange at a significant business meeting. Different situations and different companions demand different levels of vocabulary and tone, but there are some words that hold power, no matter what the situation. Next time you’re pressing for something you want—whether it's a closing a deal or the last pineapple in the produce section—use these 10 words that can help you get it.
“Because” is the outlet you will use to explain your motivations for every element of your request. This is request + reason and this combination significantly increases the likelihood that your request will be obliged. The word ‘because’ triggers something in people that causes them to oblige requests.
A simple thanks is an expression of immediate gratitude, and if you start your conversation with it, you’ll start everything off on a good note. You’ll show that you’re appreciative, which will make people more interested and willing to help you out. Something like “thanks for your time” at the beginning of a meeting (or at the end) is all it takes to establish that positive tone.
When extending requests, too many people make it all about themselves. They'll say things like, “I want this because I need it,” explaining their personal motivations or the logical reasons why they want it. Instead, try framing the conversation in the perspective of the person you’re talking to. How will your request affect them? Make your listener the center of the conversation, which makes for a more positive engagement.
“If” holds a ton of power because it gives you the opportunity to break a situation down to its most basic terms by looking at hypothetical outcomes. As long as you’ve done your research, or at least some brainstorming, you’ll come out in a good position.
Using the word “could” implies openness, unlike the word “won’t” or “never.” This keeps the conversation positive, and further allows you to explore your potential future outcomes, which is especially handy when your conversational partner has a counterargument or request for you.
Like the word “you,” “we” takes some of the focus off your own self-interest. This makes you seem less egocentric and more welcoming. Additionally, it implies that the two of you are a single unit, and that any positive benefit for you will be a positive benefit for them.
“Together” works much the same way that “we” does. It implies a degree of familiarity and cooperation, providing a kind of conversational lubricant to make your requests easier to swallow. Anything you can do to make your request (and hypothetical future) seem like a mutual opportunity is going to help you here.
The word “fact” can help you out significantly in your attempts at persuasion. Be sure that the facts you claim are actual facts, supportable with empirical evidence or research of some kind. Using more facts in your dialogue will help you strengthen your position, and secure a more persuasive angle for your discussion.
During the conversation, you won’t agree with everything the other person tells you, and you won’t comply with every request. But shutting these requests down with a “no” or a “never” is negative and counterproductive. Instead, state that you’re “open” to the idea, but further negotiation will be required before you fully agree.
“Will” is the word we use to switch to future tense, and it’s a powerful word because it implies what happens after the conversation is over with a degree of certainty. Stating that you “will” do something as a direct action provides a clear vision and mitigates the possibility of miscommunication.
These ten words aren't magical, nor do they affect listeners at the level of mind control. But, used in the proper context, they can help you open the door to a meaningful and mutual negotiation. You’ll come across as more open, intelligent and persuasive, which means you’ll have an edge when you make your argument.
Small changes to your vocabulary in face-to-face conversations or via email can have big impacts on your business. Ready to give this trick a try in your own entrepreneurial endeavor? EXIT Realty Massachusetts is looking for franchise owners like you. Spend just 30 minutes to find out how to get started, and bring your willingness to learn and entrepreneurial spirit, and EXIT Realty will provide you with the tools and resources to take your career to new levels.
4 DIY Marketing Tips for Entrepreneurs
As an entrepreneur, marketing is essential to the success of your business. Often, developing and executing marketing programs can take lots of time and money to get off the ground, but you can’t afford to wait. Don’t waste money on the things that don’t work—get something up and working for you with little expense. The key to quick lead gen? Getting social. Use these 4 steps to make a revenue-boosting, customer-attracting impact on your business today, for a small monetary investment.
1. Facebook news feed ads.
Successful ad campaigns start with a visually stunning image. Integrate a clear call to action that draws Facebook users to click through to your site. Asking a question or using a ‘shock statistic’ helps to pull people in.
2. Facebook custom audience targeting.
Rule # 1 of online marketing: Always be collecting email addresses. As long as you have at least 20 people on your email list, you can start a Facebook custom audience campaign. Select “Look Alike” targeting to find more people who are just like your customers. Its Cost Per Click (CPC) option charges only for the clicks you receive. $50 will go a long way.
3. The LinkedIn sponsored update.
Don’t ignore LinkedIn’s robust 600 million professional community! Experiment with LinkedIn sponsored updates. They appear in the LinkedIn users' newsfeeds, look like a regular update, and are hard to miss. Publish a free article to showcase your industry expertise and deliver value to your audience. A link to an informational webinar is another great way to collect email addresses. Once your post is written spend the minimum of just $10 a day to promote.
4. Twitter web and lead generation cards.
Twitter lead generation cards are highly effective. The main advantage of the Twitter cards is a shorter path to receiving leads. Use tailored audience targeting to reach an email list or specific Twitter IDs.
The motivated entrepreneur can get a lot of lead generation strategy accomplished through social media. Just $50 can be the best money you spend on your business. Get creative! It’s a small price to pay for a big social impact. Inspired to put your marketing brain to work on your own business? Join EXIT Realty Massachusetts as a franchise brokerage owner. EXIT Realty provides the tools and training necessary. Just bring your entrepreneurial mindset and leadership and we will help guide you and your team of agents to the top. Spend 30 minutes to get started, and find more information here.
5 Questions to Ask Before a Career Change
You spend the majority of your time at work, thinking about work, or talking about work. No wonder career changes can be difficult decisions to make. There are countless considerations to make and pros and cons to weigh to make the best choice. Keep in mind that these career decisions are also business decisions. After all, there are bills to pay, and who doesn’t want to be financially independent? Use these 5 questions to guide your next career changing decision.
Is it practical?
There are always practical aspects to any job or career change. Does the location work? Will the hours work? Does it require you to do something unnatural that’s not really your thing? Does it fit with your overall goals? In any case, you and your family should know what you’re getting into upfront.
Does it sound like fun?
Everyone talks about loving what you do, but how do you know you love it until you do it? You don’t. But if it sounds like fun and the people you’d be working with seem pretty cool, then, barring any red flags, it’s probably worth a shot. Of course, things are never quite what they seem. It always takes a few months immersed in a new job before you figure out what you’ve gotten yourself into. But if it doesn’t seem like it would be fun upfront, it’s not likely to get any better.
What are the odds of a big payoff?
Equity is the big bucks that will take you to financial security and freedom. There are exceptions, but for most careers, that’s a pretty good rule of thumb. Everyone in high-tech made their money via equity. And while you have to roll the dice, you don’t want to make dumb bets either. You want the best odds of a big payoff.
What do I have to lose?
The downside risk is important. Some people overanalyze it. Others don’t consider it at all. But you should. Every job or career has a downside or a risk that nobody likes to talk about. Try to find out what that is.
What does my gut say?
The other four questions are all logic-based, even the fun one. After you’ve answered them all, ask yourself what your gut tells you. Trust the red flags of your intuition; they’re usually right. Pay attention to reason but in the end, trust your gut.
Ready to take a leap and make a career change? EXIT Realty Massachusetts is ready for you! Join us as a franchise brokerage owner—we are looking for your transformative leadership skills to guide your team of agents to the top. This is an easy career decision to make! Spend 30 minutes to get started, and find more information here.
5 Millionaire Traits That Will Take You to the Top
The days when wealthy and successful individuals held traditional, high-paying, 9-5 jobs are long gone. Now, the wealthiest people are the self-employed, ambitious, savvy business entrepreneurs like you, willing to take risks. While millionaires may vary greatly when it comes to backgrounds and resumes, they all share a few key traits. If you want to start your own journey to becoming a mega-success, pick up some of these traits, and make them part of your everyday routine. You may just find yourself on your way to millionaire status faster than you thought.
1. Read non-fiction instead of fiction.
Reading fiction is fun, but if you really want to make the most of your time, one of the best things you can do is become an avid non-fiction reader. Learning about the world is far more useful than entertaining yourself with the latest murder mystery. There are so many fantastic books out there designed to educate readers, and provide them with valuable insights into the world. Pick up a variety of non-fiction topics—from financial guidance books, to books on investing, eating right or motivating yourself to reach your goals. You become slightly more accomplished and successful with every page you turn.
2. Researching new technologies.
If you want to be a millionaire, you need to stay ahead of your competition. This means knowing what new technologies are available and understanding the advancements that can help you with all of your professional endeavors. Read all major websites and focus on the news, particularly on the latest technology and medical breakthroughs. You never know when this insight may help you in the future.
3. Understand that learning only about your industry is not enough.
If you want to be a true expert in your niche, you need to know your industry inside and out. However, this alone is not enough. If you really want to be like today’s most successful millionaires, then you need to look outside your own industry to learn about other markets as well. You must be able to blend information and insights from a variety of industries in order to truly have that edge you need to succeed.
4. Make sure money isn’t your only goal.
Today’s most profitable individuals are not those who set out on a career just to make money. If you want to make millions, then you need to have goals that are bigger than just making a million dollars. You need to have real passion behind your business. Have passion for what you are doing as you find a way to help others—and charge money for it, that’s the key to success.
5. Make time to go the extra mile.
If there is one thing that all millionaires do in order to earn their fortune, it is working when others aren’t. One of the biggest keys to success is to wake up early or stay up late to work more, study more, and do those little extra things that can really make all of the difference between you and your competition. The most successful millionaires today are those who are not afraid to give up their nights and weekends to study and work.
Master these traits and you can train yourself to think and act like a millionaire, putting yourself in the perfect position to reach the financial goals you have for yourself.
Put yourself on the fast track to success with EXIT Realty Massachusetts, and spend just 30 minutes to find out how to get started. Bring your willingness to learn and entrepreneurial spirit, and EXIT Realty will provide you with every tool needed to reach new career heights.
5 Tips for the Empowered Entrepreneur
Do your agents have what they need to succeed? Are you tapping into the right resources, using the right technology? As an entrepreneur building a new business, the path to success often comes with more questions than answers. Thankfully, you can learn from colleagues, mentors, and other professionals who have been in your shoes before. By focusing your time and resources on a few important strategies, the ability to build momentum and put your business on the path to success will be within reach. Find out five tips on how to achieve entrepreneurial greatness.
1. Work smart
There is true meaning behind the phrase “work smarter, not harder.” It’s all about efficiency! Your business is growing because you hired the right agents, but are you using them to the best of their abilities? Your associates are your most valuable resource, so instead of trying to solve unfamiliar problems on your own, reach out to your colleagues for help. Avoid duplicating work and focus on delegating tasks to those best to complete them. It’s easy to get caught up in the small things on a daily basis, but working smarter also means prioritizing what is most important to you and your business.
2. Sleep more
Becoming the leader who only sleeps four hours a night may seem like a viable way to run your business. After all, working more hours means getting more done, right? Wrong. Too little sleep leaves us all drowsy and unable to concentrate the next day. 43% of business leaders say they don't get enough sleep at least four nights a week, which affects leadership ability. Most of the functions associated with leadership come from your prefrontal cortex, which doesn’t do well with sleep deprivation. Get enough sleep and your agents, associates, and business with thank you!
3. Grow your network
No matter your market or where you see your business in 10 years, your expansion potential reaches only as far as your network. Although attending in-person networking events is important, it’s not always possible when running a business. Fortunately, social media and online communities make expanding your reach beyond your local community easier than ever. Can’t make it to a local event? Discussions with others will open your network to influencers you may not otherwise meet. Additionally, an online presence can boost SEO and position you as a thought leader in the industry.
4. Give yourself a break
Since the 1940s, studies have shown that break time is vital to the workforce. Unfortunately, if leaders don’t apply the practice to their daily routines, their agents might feel like they can’t take a break either. Consider taking active breaks throughout your day—like going on a walk—and encourage your agents to do the same.
5. Mobilize and look to the cloud
Nine-to-five businesses that only operate within office walls are going the way of the fax machines that once occupied them. Growing a business means traveling to meet new customers, heading to trade shows, and collaborating with partners, regardless of location. Investing in tools that give your agents mobile and cloud access means that they can continue working from virtually anywhere, while helping grow your business. The mobile workforce is expected to grow to 105.4 million in 2020 to more than 72% percent of the US workforce by that time. As the mobile workforce grows, so will the move for small businesses to move to the cloud. Give your agents every opportunity to work and be successful while fitting with their lives.
Ready to take the next step in jumpstarting your business to success? Give us just 30 minutes to find out how. EXIT Realty Massachusetts gives franchise owners and agents all the tools and resources needed for exponential success. All that’s missing is you!
How the Real Estate Industry Helps Women Succeed
Women today are quickly gaining power in the workplace. They've proven their worth in academic and professional settings, and have made clear the importance of female representation in all levels of business—leadership included. Are you a hardworking woman looking for a stellar career? Read on to see how our industry is right for you.
70% of surveyed women said they felt they were on track in their career advancement, or else were moving even more rapidly ahead than expected.
Clearly, women in real estate are ambitious, talented and hungry for advancement. But the fact is that many women still face obstacles in seeing their ambitions come to fruition. That’s why women need the right support to develop their talent, and carry them forward unhindered by gender limitations.
1. Accelerated learning
One of the most crucial parts of career growth is working on visible and challenging assignments to accelerate on-the-job learning. Giving female agents responsibility and testing their ability to act under pressure opens doors for them, giving the chance prove their worth and exercise their skills.
2. Culture creation
Another important factor is an inclusive workplace culture, within which both men and women have the tools to succeed. Inclusivity starts from the top, with leaders taking actions to include women as mentees and to demand the same quality from all, regardless of gender
3. Talent mindset
According to women in the industry, having managers who coach them on the job is more beneficial than formal female leadership programs. These formal programs aren’t considered as important to career growth as internal attitude and mentorship. Leaders should practice objective hiring and mentorship to challenge those with raw skills and ability.
4. Flexibility for all
Women find workplace flexibility as a sign of trust by their leaders. Women wanted to be trusted with flexible working hours while also being measured on results. Work flexibility allows both women and men to dictate their own schedules, to optimize work time and family time without sacrificing quality in either. It’s one of the most attractive perks of working in the real estate industry, so encourage your agents to take advantage of the flexibility to build a schedule and career that works for them.
Internal mentorship can be crucial in allowing women to hone their leadership skills. Challenges persist in regards to gender dynamics that may impede coaching’s effectiveness. For example, a male superior may feel uncomfortable critiquing or bonding with a female inferior, and vice versa. Women may want to turn to female superiors for advice. But as long as men occupy leadership roles, they shouldn’t hold back from offering support.
Women in the real estate industry have reason to be both optimistic about and hopeful for the future. Progress comes when culture shifts, equity is sought, and respect is earned; every year, more women are earning advancements due to organic change. Are you a dynamic woman who wants to take advantage of all the real estate industry has to offer? The sky is the limit for your success with EXIT Realty! Find out more and get started with just 30 minutes, and learn more here.
Managing a Remote Team
Today, remote workforces are becoming more popular than ever. Companies are not letting boundaries and physical locations determine their talent pool, and are allowing flexibility and options that fit their associates’ lives. The real estate industry is ahead of the curve, with agents working remotely since home Internet became the norm. Many agents balance time in the office with working from home, but as technology advances, more and more are choosing to work remotely the majority of the time. Use the following tips to manage your remote workforce to be just as, if not more, effective as an in-office team.
Letting go of face time: what to focus on instead.
A key feature of twentieth-century management techniques is the reliance on face time as a performance indicator. People seen in their seats, during set hours of the day, are assumed to be working—whether or not it’s true. But when teams are remote, how can a manager tell who’s working? And what if some agents are in the office, while others work remotely? Try to shift your focus. Your goals as a leader are to build trust, provide direction, and be specific about goals and performance standards. Work out a management-by-objective technique that works for everyone, and use it on all agents, regardless of if they’re in the office or at home.
Treat in-office and remote team members equally.
A major component of successfully managing a team with both in-office and remote agents is equal treatment. It’s easy to fall into the trap of out-of-sight, out-of-mind, but leaders need to treat agents equally in and out of office. Regardless of how the team is distributed, you’ll find more success by treating everyone the same.
Remote management techniques are useful for all managers.
All managers, regardless of remote status, should use techniques like regular one-on-one meetings, recognition for work well done, trust, and delegation of authority. These techniques will benefit more than the culture of your brokerage. They will produce better leaders, improved agent retention, a wider applicant pool, and emergency preparedness.
Remote teams are the future for the rest of the world, but the real estate industry has been working by this trend for the last 20 years. The number of people working remotely on a regular basis has grown 103% since 2005. Whether your agents prefer to work remotely or not, it’s necessary to become well-versed in remote management techniques. Chances are, at least some of your team members will be working remotely at some point. Ready to be that leader that can manage a team wherever they are? Join EXIT Realty Massachusetts as a franchise brokerage owner. We are looking for your transformative leadership skills to guide your team of agents to the top. Spend 30 minutes to get started, and find more information here.
5 Tips to Weather the Storm of Business
Running any business can be tumultuous and volatile. You’re the captain of the ship, steadfast, focused, and determined. Even the slightest breeze can make a big difference, and if you’re not flexible, the sail will tear, and the boat will capsize. There is no way to predict what challenges and changes will face your business. With so many unknowns involved, it is essential to prepare for the unpredictable. Learn to manage any curveballs that come your way and point your business toward calm waters and clear skies.
1. Keep your eyes toward the distant shore.
You need to remain fixed and dedicated to your larger goal, even as it may change direction mid-course. The course between two points is rarely a straight line, especially when it comes to launching and steering a business in today’s competitive market. Being able to pivot on the fly is extremely valuable to your long-term success.
2. Stay flexible and resilient.
Adapting to whatever comes your way is vital to your success. You might not even arrive at the goal you first intended, because your course inevitably shifts due to any circumstances. Never lose sight of the paradox of business: it requires you to remain simultaneously flexible and rigid. Don’t turn back at the first signs of stormy seas, but do consider changing your course to minimize damages along the way.
3. Keep the boat afloat.
Not only must you keep your boat in the water, but also the water out of the boat. Choppy business conditions can elicit fear and overreaction. When the market turns down, irrationality can kick in, especially in a highly fluctuating marketing like real estate. When the market is unstable, it’s easy to lose your own direction. Successful business people are those who consider the climate and adjust accordingly without losing sight of the goal.
4. Steer clear of the Sirens.
Just as in the Odyssey, Sirens will be calling you. They will frighten you with predictions of pending economic and market swings. Then they will bait you with the allure of greener pastures. In business, the Sirens are everywhere. They speak through experts on the news and competitors. Remember that you are the captain of your ship. Learn to disregard the Sirens, and focus on what is important.
5. Beware the serpents.
Beneath the water, serpents loom, and in the waters of business, they come in many forms. They may attack, criticize, abandon, or disrupt you in a number of ways. While these attacks can hurt, you have to be ready to adjust accordingly. You can’t let detractors or skeptics get you down or overwhelm you. As time goes by, you will gain more expertise in avoiding not arousing, the serpents. It’s a process that takes time. Trust your judgment about people.
It’s easy to lose sight of the goal when something unexpected pops up, whether it be a crisis, a market downturn, or a negative wave of people telling you that you will fail. These ebbs and flows are all part of business, yet any one of them can capsize you if you don’t apply the principles of the sailboat. They are the common sense of business, but can get easily overlooked. Ready to set sail with EXIT Realty? We add our tools, training, and resources to your business skills for a winning combination. Find out more information and how to get involved here.
6 Sales Hacks to Maximize Every Prospect
Anyone running their own business is in the world of sales, regardless of the area or focus of your firm. Every person you meet is a potential prospect. You must be open and accepting to opportunities as they arise, and look for innovative ways to grow your team of agents. There are only 86,400 seconds available each day to work toward consistent success and growth. Here are six hacks to help you exceed your goals and make an impact on your business.
1. Social selling.
Social selling is definitely integral in how we sell and should be incorporated into daily activity and metrics. Leverage tools such as Facebook and LinkedIn to reach potential prospects in new ways.
2. Unusual meeting times.
Maximize your time with prospects and internal meetings. Typically, most meetings are scheduled for 30 minutes or a full hour. Try scheduling for 20 minutes or 45 minutes to allow time to make notes, debrief, or send follow-up emails. This will allow timely follow-up and save everyone involved time.
3. Prospect with more information.
Potential team members now have more resources and information at their disposal, but so do you. Leverage social and Internet tools to gain useful information on your prospects to help build a relationship. Charlie App, for example, scans hundreds of resources to provide a concise summary of anyone you’re meeting.
4. Meeting preparation.
Become a thought leader and expert in your field to entice to your prospective agents to work with you. You’re not selling just a job or a career, but a team and a place to grow. Remember this in your meetings and presentations and don’t just focus on facts and figures.
5. Engage in ongoing conversations.
The number of tools and technologies available to professionals and customers is only increasing, and it can be hard to maintain consistent interaction with existing and potential customers. Leverage social content management and scheduling tools such as Buffer, Hootsuite, or Rignite to maintain a social presence and keep people talking long after your meetings.
6. Email for sales success.
Although there is no sure fire way to guarantee an email response, you can increase your rate of response from prospective agents. A few tips include:
- 4-7 words for subject line
- Create a sense of urgency or a explicit need for a reply: “Still on track for…”, “What would be a good next step?”
- Leverage social triggers. Social tools like LinkedIn, Twitter, or Facebook will let you know when a prospect has posted. Use this information to follow-up via social or email
- Emails with “Re: ” have a greater chance of being opened
These are just a few hacks to get the most out of every prospect. Building a team of agents in a competitive market is no small task, and utilizing these hacks can help you and your real estate office stand out among the rest. Do you have entrepreneurial spirit and exceptional leadership skills? EXIT Realty is looking for you. With our revolutionary model and the arsenal of tools we provide, you have nowhere to go but up. Find out how to get started today.
3 Rules of Time Management
With the amount of tips and tricks made available to professionals today, it can be difficult to find real, valuable pieces of advice. If there’s one skill you need to hone, it’s time management. It is a vital skill, and if you don’t pay attention to how you manage your time, it is easy to fall behind. Entrepreneurs have the luxury of being their own boss, but that doesn’t mean they stop punching time cards. Removing distractions and having a system in place to manage time are effective and can have visible results on your business’ bottom line. Here are three rules to help you spend your time most efficiently.
1. Stop checking your email. Put down the phone, and step away from the screen. Schedule half hour slots into your workday to go through your inbox. Respond to emails in order of priority, to make sure you take care of vital matters first and cut down on irrelevant exchanges. Emails popping up every few minutes are distracting, and continuously interrupt other projects you’re working on. Shut it off, and schedule the time to go through your inbox at once. It will help you to focus on one thing at a time and give each task your undivided attention.
2. Make a to-do list, and stick with it. Discipline is the core of time management. Self-discipline becomes easier when you free up your time and your focus. Doing less, by delegating and freeing up your schedule, allows you to get more done and cross off everything on a to-do list. When your time is optimized, you see what’s important rise to the top. You can then put your focus on these tasks first, and complete your entire list in no time.
3. Be flexible with meetings. Be willing to take a meeting in the car, on a plane, in your home office or anywhere in between. If possible, virtual meetings can save loads of time and free you up to take care of the business. Real estate is the business of relationships, and sometimes, face-to-face meetings are necessary. However, use time and technology to help you work smarter and save time when appropriate.
Time management boils down to three steps: focus, prioritize, delegate. You must to have your brokerage’s plans nailed down to complete tasks in the best order, and have a world-class team behind you. Are you ready to bring your entrepreneurial skills to EXIT Realty and try out these time management hacks? Give us 30 minutes to explain how our model is changing the game for the industry, and for you. Find out more here.
Give Your Business a Financial Spring Cleaning
It’s spring-cleaning season and we all know how good it feels to de-clutter our homes and offices. However, this time isn’t just for going through your closets and filing cabinets; it’s also the right time of year to get organized financially. From reviewing business expenses to revising business plans, every business owner can benefit from a financial cleaning. Check out these financial tips, and share with your agents to help keep everyone on track this season.
As a business owner or agent, you’re likely responsible for filing your taxes on a quarterly basis. If you don’t already do this, establish a separate bank account dedicated to your taxes and use it to set aside a monthly amount toward estimated taxes. Also, keeping business checking and credit accounts separate from personal accounts can help you maintain accurate and complete records of all business-related income and expenses, and can help you plan accordingly for when taxes are due.
Every business should have a formal written business plan to help with decisions and strategic planning. If you have one already, now is the time to do a quick review and consider updates to reflect your current business needs and goals. If you don’t have one, set aside time to draft this important document. A business plan serves as a guide through the entire lifecycle of a business. An effective plan can help you prioritize how to spend time and money, and set measurable goals. It also can help identify current or future obstacles so you can better anticipate and avoid potential risks. Finally, a business plan may help you obtain business financing.
Giving your small business a good spring-cleaning is not only refreshing, but it’s also a productive and strategic task. By reviewing your current plans and exploring which areas need attention, you’ll help your business head into the busy summer season better prepared to grow and succeed.
Have the desire to run a successful business? EXIT Realty is the place for revolutionary leaders. Bring your entrepreneurial skills and eagerness to learn to EXIT Realty, and we’ll give you every tool needed to succeed. Learn more here.
10 Commandments of Social Media Marketing
Leveraging the power of social media marketing can help elevate your audience and customer base in a dramatic way. However, it's vital that you understand the fundamentals. From maximizing quality to growing your influence, following these 10 commandments will help build a foundation that will serve your customers, your brand, and your bottom line.
I. Listening: Success with social media requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Then can you create content and spark conversations that add value rather than clutter newsfeeds.
II. Focus: It’s better to specialize than to be a jack-of-all-trades. A highly focused social media marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
III. Quality: Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content than 10,000 connections who disappear after connecting with you the first time.
IV. Patience: Social media marketing success doesn’t happen overnight. While it’s possible to catch a stoke of good luck, it’s far more likely that you’ll need to commit to the long haul to achieve results.
V. Compounding: If you publish amazing, quality content and work to build your online audience of followers, they’ll share it with their own audiences. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
VI. Influence: Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your franchise. Connect with those people and work to build relationships with them. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
VII. Value: If you spend all your time on social directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus on creating great content and developing relationships. In time, those people will become a powerful catalyst for word-of-mouth marketing for your franchise.
VIII. Acknowledgment: You wouldn’t ignore someone who reaches out to you in person, so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, and the real estate industry, so always acknowledge every person who reaches out to you.
IX. Accessibility: Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
X. Reciprocity: You can’t expect others to share your content and talk about you if you don’t do the same for them. Spend a portion of your time on social media focused on sharing and talking about content published by others.
Inspired to apply these commandments to a business of your own? Get started with EXIT Realty and see how our unique model can take you to the next level. Bring your leadership skills and eagerness to learn to EXIT Realty, and we’ll give you every tool needed to succeed. Learn more here.
Minimize Agents’ Stress to Boost Productivity
Too much work is killing us. A quick Internet search will show hundreds of ways to combat stress, but what can you do as a leader to help your agents’ work smarter and avoid burnout? Review these tips to help your agents work to the best of their abilities without excessive stress.
Be a companion to your company. With 53% of workers feeling more stressed and burned out than they were at the start of the 2010s, it’s more important than ever to help your team discover and maintain the right balance. Regularly discuss life outside of work with your agents, and express interest in what they have to say on a human level—not on a level that reminds them who’s boss. Don’t risk losing a rock star agent because you burned him or her out with nothing but shop talk every day.
Encourage healthy practices among agents. Inspire healthy habits by planning active outings or by choosing healthy options when catering lunches and meetings. Healthy associates are happy associates, and have one less worry to stress about.
If you promote balance, seek it yourself. If you’re the leader, people will pay more attention to your actions than your words. So, if you tell your agents to stop stressing (but you yourself never take a day off and generally come across as a nervous wreck), you won’t get the low-stress environment you want. With today’s technology, we have the opportunity to work any time from any place, but occasionally leaving the office makes the work we do when we’re engaged that much better. Our bodies are candles, and our minds are the wicks.
Use these tips to create a balanced and low stress environment in your EXIT Realty franchise. Not there yet? Find out about getting started with EXIT Realty and how our revolutionary business model is changing the game. Spend just 30 minutes to learn how to kick off your new career.
10 Leadership Quotes Every Entrepreneur Should Know
With pressure that comes along with entrepreneurship, it’s easy to feel stressed, lonely, and overwhelmed at times. Every great leader has faced a challenge that defined their greatness, which is why we often turn to their advice when needed. Whether you’re an entrepreneur, business owner, or team leader, here are 10 inspirational quotes on leadership for when you need a little pep talk.
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader." —John Quincy Adams
"Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand." —Colin Powell
“A leader is a dealer in hope.” —Napoleon Bonaparte
“He who has never learned to obey cannot be a good commander.” —Aristotle
"Leadership is the art of getting someone else to do something you want done because he wants to do it." —Dwight D. Eisenhower
"As we look ahead into the next century, leaders will be those who empower others." —Bill Gates
“Earn your leadership every day." —Michael Jordan
"My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better." —Steve Jobs
"The led must not be compelled. They must be able to choose their own leader." —Albert Einstein
"A man always has two reasons for doing anything: a good reason and the real reason."—J.P. Morgan
Inspired from these great leaders? Want to get your name on a list like this someday? Bring your leadership skills to EXIT Realty and we’ll arm you with the tools and resources to grow your business to new heights. Find out how we do it here.
Motivate Individuals to Work as a Winning Team with 6 Lessons
Motivation comes from two places: intrinsic, which comes from within, and extrinsic, which comes from external forces. As a leader, it’s easy to rely on incentives, penalties, and other extrinsic motivation—“If you do X, you will get Y”—but these kinds of incentives only go so far. The best leaders understand that to build a winning culture, you need to create intrinsic motivation. Inspire those you lead to do great work for the love of the work itself and not because they’ll receive a mention in the next company newsletter. But how do you instill that passion? Here are six lessons to foster intrinsic motivation in your office that will lead to team success.
1. Link individual to team success. Motivation soars when people know their actions can make the difference between a team win or loss. The link between an agents day-to-day work and the success of the business can be less obvious, but agents must understand the importance of their contribution to the success of their company as a whole.
2. Shoot for ‘small wins.’ How do you eat an elephant? One bite at a time. One secret of successful people is the ability to break down goals into discrete parts. Goals can be counterproductive to motivation. People are often discouraged when confronted with a large, daunting challenge. Reframe goals into smaller challenges with visible results. Small wins allow your team to focus on making steady progress and motivate them to keep working towards the larger goal.
3. Practice makes perfect. Give your teams the chance to practice and hone their skills, whether it’s through internal training or external resources. There are so many great professional development platforms and skill-building events available today, and making these available to your team will only bolster their performance and attitude about their work.
4. Build relationships. People who care about their co-workers become invested in their team's success as well as their own. Great managers create bonds that spread among team members. This doesn’t mean just friending your associates on Facebook or taking them out for drinks. It means making a concerted effort to understand them, their strengths, weaknesses, passions, and fears.
5. Praise the effort, not the outcome. Recognize your agents’ contributions, big and small, with positive reinforcement. But keep in mind it’s better to reward the effort than the person. Reinforcing the hard work helps an employee understand what made them successful.
6. Have fun. The most motivated teams are also the happiest. But what comes first: the motivation or the enjoyment? A positive mindset can improve performance, so loosen up, have some fun, and watch success grow!
Intrinsic motivation is essential for high-performing teams. Those leaders who understand the difference between internal and external motivators and know how to harness them will have the edge on their competition. Looking to work with a leader like this? Or desire to be that leader? Join EXIT Realty, and watch your team success grow exponentially. Spend just 30 minutes to get find out how to get started.
How to Run a Successful Real Estate Franchise
Running a successful franchise takes skill and resources. The regional real estate franchise owner of EXIT Realty offers tips for achievement in the franchise world. EXIT Realty provides entrepreneurs the opportunity to buy a franchise with a proven record of success. Use these time-tested tips to build your successful franchise.
- Establish a vision which guides your plans. Then see it through: A vision is the ideal of how you expect your business to serve your life. As Stephen Covey taught “Begin with the end in mind”. Too many build brokerages that don’t serve them. A vision guides your decision and plans. Ask yourself “If everything was perfect what would my life be like when this business is where I envision it?”
- The old saying is true: If you fail to plan, you plan to fail. Successful entrepreneurs, including real estate franchise owners, develop plans with short and long-term goals, and they carry them out. Don’t let your daily routine tasks distract you from the big picture and your goals.
- Keep the customers satisfied: Remember your AGENTS are your customers. Happier, better-trained agents serve clients better. Having the right culture, training, and support are crucial. Of course, there is no substitute for superior customer service. Satisfied customers generate repeat business. Happy customers make referrals to others, bringing in new business. Remember and remind your agents and employees that your goal is to serve the customer…and your customers are you agents. Seek feedback, be aware of what works and what doesn’t, and make adjustments quickly.
- Capitalize on franchise tools and resources: Franchisers want their franchisees to succeed. That’s why they offer materials such as training videos, workshops, handbooks, and help lines. When you buy a franchise, tap into the gold mine of support that comes with it. Network with other franchise owners and industry professionals to learn more about successful and unsuccessful business strategies. A franchise offers a mastermind of skills. Be sure to take advantage.
EXIT Realty Massachusetts focuses on enabling its real estate brokerage owners to succeed by offering a high-tech approach featuring exceptional systems and tools and competitive fees. Coupled with a strong network of support, the real estate franchise fosters the professional and personal growth and prosperity of entrepreneurs. When you are ready to explore new real estate business opportunities or take your real estate brokerage to a higher level of achievement, click here.
4 Tips To Make Your Small Business Look Like a Big Business
Being a small business has its benefits: you’re agile, autonomous, and adaptable. You may not be garnering the same numbers as worldwide corporations, but that doesn’t mean you can’t look as professional to the potential agents and customers you reach. Use these tricks to help your small business make a big impact.
1. Build and update your website. In our digital age, it’s nearly impossible to run a business without a web presence. Your small business can easily go unnoticed by potential customers. However, it is easier than ever before to create and maintain a website. There are so many free or affordable tools available to build a knockout, professional website. Choose a design that is friendly to mobile devices, meaning it will automatically adjust to optimize in any platform, such as a desktop, laptop, phone, or tablet. Once your website is created, or if you already have one, updating it is just as important. People who visit an outdated site are likely to regard that company as a whole as irrelevant, so stay on top of updating it and keeping it current.
2. Establish a marketing budget. Any small business with hopes to grow must allocate some amount of money to get its services and name in front of consumers. Nothing sells itself, so putting funds into marketing is a smart business decision. While budgets can get tight, make sure to evaluate what you’re spending for ROI and take advantage of free services (like Facebook) to increase the noise about your business.
3. Grow your social media presence. Social media is an absolute necessity now. But which social media platform will make you look bigger? In the real estate brokerage ownership realm, Facebook works best. Connecting with people and building that relationship is step one to a successful real estate company. Create content, connect with potential agents, and try dipping your toe into sponsored posts and boosted updates. With just a small amount of money, your recruiting efforts can go farther and reach more potential teammates.
4. Spend money to make money. Big brands invest in their business every day. The right website, consistent marketing and the use of modern marketing tools like social media are all key, and they are easier than ever for small businesses to have as well.
These easy tips can take your small business to new heights. Want to put them to good use with your own franchised real estate brokerage? Check out how EXIT Realty is revolutionizing the industry and how YOU can get involved now.
Earn Respect as a Leader with 7 Actions
In business, it is possible to be well respected and liked as a leader. If your team trusts, respects, and values you, your business will grow exponentially. Try out the following 7 tips that successful, respectable people do daily and watch your team grow from your influence.
1. Share their vision. People create their own personal mission statement that shape the way they do business and live their lives. Respectable leaders share similar values and visions with their teammates. Whether this is a daily mantra or quote that is associated with you, creating and sharing your vision can help you keep your employees focused and boost their morale when needed.
2. Tell the truth. Respected leaders are honest and willing to give the people they care about real feedback and advice. Whether if it’s good or bad, being transparent with employees will ultimately build trust because it proves that you have the confidence in them to continue, or to make the adjustments to enhance their performance.
3. Be productive, not just busy. There’s a huge difference between being productive and just being busy. For example, productive individuals have a mission, fewer priorities, aren’t afraid to say ‘no,’ take their time with tasks, and want others to be as effective as they are.
4. Seek and share knowledge. Leaders must be learners. They have to be constantly learning and bettering themselves. This is what will allow them to share what knowledge they have and help others, and inspire their teams to consistently seek and consume new information. Leaders must then take their recently obtained knowledge and pass it along to others.
5. Be passionate. Respected people are passionate and unabashed about their beliefs. Mark Cuban is the perfect example of a passionate leader. He is clearly opinionated, yet lovable, and most of all, genuine and authentic.
6. Measure progress. The most effective leaders are that they need to measure their progress somehow. Find a simple way to track your progress. You’ll really get to see how you, your business, and your leadership grow and progress.
7. Influence others to become leaders. Great leaders don't just make happy followers—they inspire and create more leaders with their examples. It’s also just as important when they're thrilled, not threatened, when members of their teams go on to bigger and better things in life.
Are you a natural leader ready for the next step in your career? Find out how EXIT Realty can be your next successful venture. Spend just 30 minutes to learn about the transformative business model that is changing the game, and how you can get involved.
7 Marketing Tips for Entrepreneurial Powerhouses
Looking to spice up your marketing efforts to attract the best agents to come work with YOU? Here are 7 fun and influential ways to revamp your marketing strategy and put your business on top. While all forms of marketing should encourage your audience to do business with you, your approach needs to be subtle and less self-serving. Today, your marketing strategy should focus on humanizing your business and automating things when you can.
1. Be Mobile and Responsive
A few years ago, going mobile was important in terms of posting to social networks while on the go. This is still true, but now the importance of being mobile accessible is more important. Your website and emails need to be designed for all devices and screen sizes and be responsive. 66% of emails are opened on a phone or tablet, so your hard work will be wasted if a recipient gets frustrated that your email or website is not formatted to be read on a device.
2. Automate Your Content Marketing and Sourcing
When crafting the perfect email newsletter and sharing content with your social networks, coming up with topics to write about can be tough. You want to send interesting content with the purpose of helping, not selling. However, getting this accomplished is not always easy. Use companies that connect you with freelance writers to do the writing for you. Automating some (or all) of your content marketing can help free up your time to focus on more important things.
3. Boost Your Facebook Posts
Facebook has made a lot of changes recently, one being the reduction of organic posts from business pages in the News Feed. This isn’t a bad thing for businesses! A few times each month, go to your business page and find a post that is worth making putting in front of plenty of people. All you have to do is click “Boost Post” and enter your parameters. Start experimenting with $5-$10 to your existing Facebook fans as a low-cost way to get high traffic from your posts. When people like or click boosted posts, it tells Facebook that they’re interested in your brand and posts from your company will appear more often in their News Feed.
4. Utilize Browser Plugins and Free Tools
There are some awesome plugins available for businesses to automate marketing activities. These little tools can save SO much time. Being on the go a lot, brokerage owners can really benefit from using browser plugins to help automate some of their social media. Use Hootsuite or Buffer, and in less than 10 minutes, you can have a week’s worth of social media posts scheduled and ready to go!
5. Revamp Your Email Strategy
It is necessary to stay in touch with your contact list and those that you’ve talked with in the past through email. This should be a foundational element of any marketing strategy. You need to make sure that the content that you’re sending is both personal and something that the recipient wants to read. Good content marketing is meant to help, not sell to, your clients. Send consistently timed emails with compelling content to your audience in order to brand you as an industry expert and thought leader. Email is the best way to stay in front of your past clients and is a smart investment because they’re your best source for new business leads.
6. Grow Your Email List
In addition to emailing old contacts, it’s also just as important to grow your email list with new ones. Use those same email newsletters to keep your name top of mind for potential business contacts. You should always try to obtain email addresses in any situation. The easiest way is to have your lead capture form front and center on your website, and never be afraid to ask for an email address and work on growing your list, no matter the situation.
7. Use GIFs in Email
You’ve all seen GIFs before, those soundless graphics that play on a loop. They’re great for getting a quick laugh, and most people use them to caption a situation and convey human emotion without using words. GIFs can be used to give your business a touch of character and personality, and they may actually increase your click rate.
Your time and resources are limited, so making the most of your marketing efforts is sure to pay off in the success of your business. Whether your goal is to attract new agents to your brokerage, or to be the best in your area, these marketing tips can help you get there. Got the idea gears going? Tune in to this webinar to learn how EXIT Realty provides a powerful, simple shortcut to success with high ROI.
4 Frequent EXIT Realty Questions
EXIT Realty has an innovative culture and formula, and because of this, there are a few questions we get often. We’re here to answer your questions, and you can see if you are a transformative leader we’re looking for. But first, here are some questions for you: Do you like to earn more money with less time and effort? Do you like to lead a team and empower individuals to be their best? Can you absorb top-of-the-line training and education to bring your business to the next level? If you said yes, EXIT Realty is for you. Discover a simple, powerful shortcut to success for your brokerage and get started today.
Question 1: Why the name EXIT Realty?
Because EXIT is illuminated above every corporate door in North America! Millions of EXIT signs across North America point to the way. You see EXIT every place you go. There are plenty of reasons to choose EXIT, but the most importantly is that our company is your exit from a job, life, or financial situation that you don’t like!
Question 2: Is EXIT multi-level marketing?
NO! EXIT is a single-level system. If John sponsors Mary and Mary sponsors Bill, then John has nothing to do with Bill because he didn't sponsor him in.
Question 3: What is a residual?
A residual occurs when you do the work once and you get paid over and over again for that work done.
Question 4: Does the sponsor bonus come out of the sponsor or recruit's commission?
No, the sponsor bonuses are paid by EXIT Realty Corp. International to the agent who sponsored the recruit as a thank you for helping to grow the business. The amount of the sponsor bonus is equivalent to 10% of the gross closed commission of the recruit's transaction, but it is paid by EXIT's Head Office, not by the brokerage and not by the agent.
EXIT Realty's unique formula of single level residuals is opening doors for income stability to agents in a transitioning market. You owe it to yourself to find out more. Visit our website, and follow us on Facebook to learn more and see how you can soar your business to the top.
5 Professional Spring Resolutions
Its mid-April and most people’s New Year’s resolutions are long gone. Many make resolutions to improve their diets, save money, hit the gym, but a goal that many should have is to incorporate good work habits into their professional life. Its never too late to make a change and get started, and below are 5 tips to help you focus your energy and grow as a brokerage owner. Get back to the gym and back on track professionally before the spring and summer rush!
Education: Constantly learn and challenge yourself by taking a class or reading a new book. Honing your business skills is always productive and can only benefit you positively. Bringing new and exciting techniques and skills to your team is a great rejuvenator and motivator.
Information: Be prepared and do your research, as knowledge is power. Read in the media about the real industry and entrepreneurship to stay one step ahead of your competitors. Check out professional journals and newsletters and stay on top of current trends.
Attitude: Positivity is contagious! You can always find good news or spin to every situation. Your team will catch your enthusiasm and work harder for YOU!
Involvement: Get involved in the community—it not only feeds the soul but also creates networking opportunities to feed and grow your business. People want to be associated with socially conscious companies, so lend a helping hand and benefit professionally as well.
Be forward looking: Discover and embrace new technologies that can help your business run easily and efficiently. Offer them to your team and collect feedback to determine what’s worth investing in. The real estate industry is completive and moves quickly, so attract agents and lead the pack by staying at the cutting edge of news and technology.
It’s never too late to refresh your goals and set new intentions for the rest of the year. EXIT Realty has the best environment for new franchise owners to grow and succeed with less effort. We want you! Spend just 30 minutes to learn more and get involved.
Get Social on Social!
Every business owner (and human being not residing under a rock) understands the importance and impact of social media. It’s not enough to just be ‘on’ social media, you must get social on the platforms and create a presence. And social media isn’t just for agents and listings! It is just as important for brokerage owners to maintain social media channels to attract agents, increase awareness, and brand themselves as industry experts and thought leaders. Check out 5 social media tips that the most successful business owners swear by. You may have seen or heard some of these before, but that’s because they work and are best practices agreed upon across real estate offices and the entire industry!
Don’t be afraid of social media! People often feel that social isn’t for them or is something extra and optional they can do if they feel like it. Its not! Social media platforms are the first and most frequently searched platforms, and are where the agents you’re trying to attract are active. Give it a shot, and pick one platform to test out. There are hundreds of resources online to help guide your endeavor.
Pictures say a thousand words… or likes. Visuals are KEY on social media. In this fast-paced age, people are bombarded by so much information that a small percentage actually sticks. A post with out a photo will easily get lost in the noise and gain no traction. Don’t let your social efforts go to waste! You need to catch people’s attention and entice them to read your posts and get involved with you.
Videos go even further than photos. Because of this mass amount of information flying around, videos have quickly become the most popular form of media on social channels. They’re easy to consume and people can listen and watch when they’re doing other things, like cooking dinner or driving to a meeting. This allows people to take in your content on their own time, making them more likely to retain and engage. Its easy to create a video these days, don’t miss out on this crucial segment!
Don’t be anti-social. Wait, what? Its social media, after all. But it’s easy to become anti-social on these platforms. You can’t be mute or look like a robot just pumping out information and content one way. Ask questions, post interactive polls, host a contest, and reply to comments to let your fans and followers know you as a person. Try the 70/20/10 rule: 70% of the time, share meaningful, business-related content, and mix in 20% relationship-building pieces, and finally, 10% personal or self-promotional content. Agents want to work for real people! Humanize yourself through these channels and watch your business grow.
Never tempt the trolls. Trolls on social media don’t live by the motto of ‘if you don’t have anything nice to say, say nothing at all’. Some people just live to spout negativity and irritate others on social media. Don’t reply or instigate, it just feeds their existence. But DON’T delete their comments, unless they’re crude or filled with profanity. This lights a fire under the trolls and sets them off to spam your page even more.
As franchised brokerage owners, we are the leaders of the industry. Being personable and professional, and cultivating relationships online is just as important as in person. Social media is just an extension of yourself and your business, and when used correctly, can be an impactful tool to attract quality agents and grow your business. Use these tips to build your brand and network on social media platforms.
Want to work with a real estate company that provides you with a full toolkit of resources to launch and grow your business? EXIT Realty is for you. Learn more about our revolutionary business model and how to work with us here.
Qualities of Excellent Real Estate Brokers
As a real estate broker, the success of all of your associates and your business depends on your market knowledge, expertise, and the leadership skills you bring to the table. Think you’ve got what it takes? Check out the skills you should work to develop to become an exceptional broker, as recommended by EXIT Realty’s seasoned professionals.
- Work Alongside Your Team: Few things earn the respect of your associates like working alongside them in the trenches. When they see how much value you place on what they do, your real estate agents and associates will be even more committed to working for the success of your business.
- Be Willing To Learn: If you’re learning, you’re growing, and growth = success. Seek out learning opportunities to deepen your knowledge of the industry and entrepreneurship in general. Always keep in mind that some of your associates may know more than you about some areas, and be willing to learn when they have something to teach you. After all, if your agents weren't the best at what they do, you wouldn't have hired them!
- Be A Mentor: Strong leaders not only tell people what to do but will teach them how to do it as well. Always be willing to share your knowledge with members of your team, and teach by example. As their capabilities grow, they'll have more to offer your business.
EXIT Realty offers the best training in the industry to experienced agents and those just beginning their careers in real estate. Learn more about the innovative business model that's made EXIT Realty one of the nation's fastest-growing real estate companies. To take advantage of the opportunity to work alongside and become a stellar brokerage owner, click here.
Do You Need to Be a Real Estate Expert to Become a Franchise Owner?
One of the common questions prospective real estate professionals ask is whether they need a high level of knowledge and experience about the industry before becoming a franchise owner. The answer is simple: no! While it’s helpful to have knowledge and experience in the industry, it’s not necessarily a requirement. When you work with EXIT Realty Massachusetts, you’ll receive all the training you need to be a successful franchise owner or operator.
Here's what you'll learn with the partnership of EXIT Realty:
What It Takes To Build A Franchise Business—You’ll find plenty of information on the web about running a franchise business, but few sources share insights specific to the real estate industry. Franchise owners trying to build a business need to work with experienced business owners and veterans of the industry so they know what to expect, what challenges they will face, and where to turn to for resources.
Business Training For Franchise Owners—Whether the franchise is your first business venture or your 10th, you will need support from mentors and hands-on experience in order to succeed in this industry. You will need to learn how to hire the right team members, how to keep staff motivated, and how to handle the administrative side of your business effectively. Working with a team of established real estate professionals with insider knowledge about the franchise business, industry trends and contacts can help you manage and run a successful enterprise.
EXIT Realty offers in-depth training, branding, technology, and a unique culture for aspiring real estate professionals interested in becoming a franchise owner. Think you’ve got what it takes to join our team of successful leaders? Spend just 30 minutes to find out, and learn more about our unique business model here.
3 Signs That It’s Time to Start Your Career as a Broker
There are plenty of careers available in real estate, but for some people, becoming a broker is the only option. If you're an entrepreneur looking for the right time to jump into business as a real estate broker, it can feel like there’s never a sign telling you when it's the right time to make the leap. But there are some tried and true indicators that prove that it’s the best time for business-thinkers to start their careers in real estate by opening a brokerage with the right team.
Here are three clear signs that NOW is the time to start a career as a franchised real estate broker:
- You know what you want: If you’ve read about and explored the possibilities that careers in real estate can provide and know what you want out of the industry, franchising as a broker can help you get there. No matter what your real estate goals are, an established network like EXIT Realty Massachusetts can help you realize them.
- You understand the business thinking behind being a real estate broker: There’s a big difference between selling houses as an individual agent and franchising a brokerage with a network. The latter takes initiative, leadership, and most importantly, a keen understanding of the business end of real estate.
- You’re dissatisfied with other careers in real estate: Real estate is a broad field, but not every position is right for everyone. If you’ve explored and been dissatisfied with other options but never jumped into franchising your own brokerage, there’s no better sign that it’s the best time to launch a more in-depth business career as an entrepreneur.
If you are ready to start a career in real estate as a franchised broker with a proven and experienced network, call EXIT Realty Massachusetts at (978) 961-9161. You can also visit our website to learn more about the benefits of becoming a franchised real estate broker today.
4 Common Traits of Successful Entrepreneurs
Succeeding in real estate brokerage ownership takes business-sense and stellar leadership skills, but there are a few traits entrepreneurs in almost field share. Are you destined to become a successful entrepreneur? Take a look at the list of traits below to find out if you have what it takes to start and maintain a prosperous business. Whether you're working in tech or starting a career in real estate brokerage ownership, here are the top qualities that will help you achieve your dreams:
- Tenacity: Starting any business involves a long series of obstacles, many of which can't be predicted. You'll need to be able to keep going, even in the face of uncertainty and serious risks.
- Passion: Money is a powerful motivator, but the most successful entrepreneurs fully believe in the value of their vision. Believing passionately that you'll make a difference can help get you through the most difficult challenges.
- Tolerance of uncertainty: If you've got a lot invested in your business, you may feel overwhelmed by the risk and grow more conservative. To take your enterprise to the next level, you'll need to be able to withstand the ambiguity and make decisions even without certainty.
- Adaptability: Especially in today's constantly changing business climate, the ability to stay flexible is more important than ever. This trait will help you take advantage of new opportunities and pivot quickly if your vision doesn't pan out.
EXIT Realty Massachusetts offers a wealth of opportunities for entrepreneurs who want to take advantage of the growing real estate market. With the best training and support in the industry, EXIT Realty will equip you with everything you need to succeed. Visit us online to learn more about our winning formula, and spend just 30 minutes to find out if EXIT Realty Massachusetts is next for you.
EXIT Realty Massachusetts Goes Above & Beyond For Its Communities
EXIT Realty Massachusetts employs an innovative formula that's truly changing the industry. Our revolutionary approach to real estate not only provides with benefits that other companies can't compete with, it also encourages franchises to develop a stronger awareness about environmental issues in the industry. Since formation, EXIT Realty Massachusetts has developed a reputation for going above and beyond for the environment and the long-term care of agents and broker franchisees.
EXIT Realty Massachusetts encourages volunteering, and cleaning up and improving green spaces and neighborhoods where we live and do business. Through these activities and interactions with the public, our professionals develop even deeper bonds with their communities.
Last year, EXIT Realty EXIT Realty Corp. International pledged $500,000 to Habitat for Humanity International, an organization that believes every person should have a decent and affordable place to live, and through its worldwide network of volunteers, has provided new hope to thousands of low-income families in the form of affordable housing.
“A portion of every transaction fee collected by EXIT Realty Corp. International is pledged to Habitat,” says Christine Ireborg, EXIT Realty’s liaison with the organization. “To date, we have contributed both financially and with volunteer hours towards 19 home builds, the majority of which benefited families led by single mothers.”
This deep commitment to community improvement stems from EXIT Realty Massachusetts's solid leadership plan, which is dedicated to expanding in-depth knowledge of the real estate market and providing guidance, strong leadership and development opportunities to professionals at every stage of their career. Join us, EXIT Realty will help you unlock a level of success you've only dreamed of.
Visit EXIT Realty Massachusetts online now to learn more, and find out just what kind of leaders we are looking for; it might just be you!
4 Tips for Training
For those starting careers in real estate, it’s important to be realistic about the fierce competition. Whether you’re an agent or a brokerage owner, competition in our industry is fierce. That’s why it’s essential to invest in top of the line training for your team. Hiring people to work for your business is a risk and nurturing that risk with training ensures it works out for you in the long run, both professionally and financially. Check out the four tips below, developed by an industry veteran with more than 30 years of experience, and learn how to take your brokerage to the top by training quality agents to represent your business.
- Develop a brand: Every real estate brokerage must decide how they want to be represented early on, which is the result of developing a brand. The competition between real estate brokerages is extensive, so there has to be some differentiating feature in the marketing materials that sets an office above and beyond the rest.
- Continuously study the industry: Our industry is constantly changing, and brokerages must be able to keep up. It’s important to equip your team members with up to date information and changing factors that play a role in their daily lives and business.
- Establish a niche to focus on: With such a wide variety of properties on the market and innumerable real estate brokerages to choose from, it can be beneficial for your brokerage to pick a specific niche market to focus efforts in, like luxury homes, investments, commercial buildings, or multi-family complexes. This will cut down on the potential for becoming overwhelmed and position your brokerage as specialists and experts.
- Don’t stop looking for new opportunities: Whether on the agent or brokerage level, real estate professionals should always have their eyes open for new opportunities. We are in the business of relationship and networking and you should never stop looking, regardless of how extensive your contact list is. As a brokerage owner, attracting quality agents should be a top priority and you should always be coming up with innovative ways to bring fresh talent to your team.
These tips are just the beginning when it comes to developing a flourishing brokerage. EXIT Realty Massachusetts equips brokerage owners with the tools and resources necessary to be successful. Think you’re the type of revolutionary leader we are attracting? Invest just 30 minutes to find out.
Building a Successful Real Estate Brokerage is an ART
Real estate brokerage ownership is no small job, and transforming one into a lucrative business takes dedication, hard work, and persistence. In a volatile business such as real estate, the highs and low can be drastic. Armed with the right tools, you can grow your business and enjoy the benefits of being a successful entrepreneur. The three areas of focus detailed below describe the ART of developing a powerful, profitable, and secure real estate brokerage.
You must Attract, Retrain, and Train great agents to be successful. The brokerage supports you, you support the agents, the agents support clients, and in turn, the clients support the brokerage. In order to begin this cycle of business, it is first necessary to use ART to build a powerhouse team.
Attract— Ask yourself the following questions: Do you have a budget for recruiting?
Do you acknowledge accomplishments of the agents you wish to recruit? Do you have a system for using social media in your recruiting efforts? Answering these questions (and others) is just the beginning of attracting quality agents. Building a system to bring agents into your brokerage ensures you are always proactively searching for and acquiring new talent.
Retain— Do you have a structure in place to show your agents appreciation? Is there a transition plan in place for when new agents join your team? Are you helping your agents grow their business? New agents often revert back to their previous office or move to another within the first week if you do not have a good transition process. This time period is crucial to keep the agents you’ve attracted and help grow their (and your) business.
Train— What training systems and platforms do you have in place? Are you the trainer? If you delegate training, do you have a system for measuring and monitoring results? Don’t let the time and effort you spent attracting and retaining agents go to waste, invest in them and train your team to operate at its highest efficiency.
There is much to learn about building your real estate brokerage, and you can find it all in Discover the A.R.T. of Building a Powerful, Profitable and More Secure Real Estate Brokerage, by Bill Foss, a seasoned brokerage owner with more than 35 years of experience. Contact us to get a for more information and to learn from an expert how to grow your business to new heights. Interested in applying your new knowledge to a career with EXIT Realty? Invest just 30 minutes to learn more.
Business In The Clouds
Right now, one of the biggest topics in tech conversation is surrounding the cloud. As consumers, we are seeing everything is move to the cloud, like files, photos, and music, but businesses are seeing the most dramatic change. So many industries are being affected by the transition to the cloud, and for good reason. It can help businesses run more efficiently, with lower costs and overhead and more flexibility and mobility. The real estate industry is no stranger to this change, with the cloud and advancements in mobile making it easier and more convenient than ever to be successful.
For many brokerage owners, businesses are currently run as a combination of brick and mortar and mobile. However, some new owners are taking the leap to the cloud and leaving the traditional office-based setting behind. Here are some things to consider to find out if a transition from brick and mortar to a cloud-based business is right for you, from Realtor Magazine.
Making the move to mobile means you’ll move from fixed costs to shifting costs. Going virtual will directly affect your bottom line, but you don’t want to lose your agents along the way. Make sure to communicate with agents, set up trainings, and explain the transition process for a smooth changeover. If leadership doesn’t make its way to the cloud, it won’t work.
Take advantage of free technology at your disposal to encourage group collaboration. Platforms like Facebook offer private groups that can act as a discussion or sounding board for agents to work together. Multiple touch points for agents and staff, beyond the phone, ensure strong virtual teamwork.
Be prepared for a learning curve. Going mobile is a big undertaking, and if you’re hardworking and persistent, can be extremely profitable. Allow time and flexibility for brokerage owners as well as agents to catch up and feel comfortable working in the cloud.
Don’t forget the value of in-person meetings. We are in the business of relationships, after all. Be sure to encourage your agents to meet with and get to know their clients to establish a strong foundation upon which to do business, even if they don’t have a traditional office.
Even offices that aren’t ready to take this leap to go fully mobile can still streamline their business by using virtual systems. You’re probably already using some, like Dotloop, but there are plenty of great pieces of tech to help you run your business:
- CamScanner: use your phone to take a picture of a signed physical document and turn it into a PDF.
- Deductr or TripLog: track mileage and record driving routes, and record transactions and keep track of expenses.
- Hello: caller ID app from Facebook that links callers’ phone numbers to their profiles, which helps to vet people and establish relationships.
- MailChimp: offering much more than emails, use this app to create forms for many scenarios, like open house sign in sheets.
The real estate industry is already benefitting from making the digital move. An entirely virtual office might be far off for your business, but the tips shared here can be applied at any stage to make your business run more efficiently. Are you a revolutionary leader looking to get involved in this tech-forward industry? We’re looking for you! Invest just 30 minutes to find out more about getting started, and visit our website for more information.
EXIT Realty: Our Priority is People
Here at EXIT Realty, our product is real estate but our priority is people. Take a look at different companies, some successful, others not, some considered ‘good’ or ‘bad’. What are their priorities? You can tell a lot about an organization by what it considers most important and puts first. EXIT Realty takes this philosophy very seriously. Our first priority is the people behind all the work and effort required to sell our product.
The unique culture and environment we create through a commitment to mentorship and the EXIT Formula of residuals naturally cultivates a family-type atmosphere in each and every office across North America. The sense of belonging, willingness to help, share and lift each other up brings us all together. Like a family, we share not only a name, but also a common goal and focus on the significance of human interaction.
It is proven that people are more successful in a family environment where they feel cared for, safe, and trusted. By giving as many people as possible the atmosphere needed to grow and prosper, our family is growing.
Want to get into the people business? Have the dynamic leadership skills we’re looking for to join our family? Have the desire to mentor and teach others as you build your own franchise business? Invest just 30 minutes to learn more and find out about EXIT Realty’s transformative business model. For more information, visit EXIT Realty online or call (978) 961-9161
Robots vs. Realtors
In today’s digital age, technology and robots have replaced human roles everywhere you turn. With self-checkout at the grocery store, an ATM at the bank, and pay-and-print postage at the post office, you can run your errands without relying on human services once. One area where robots are not replacing humans is real estate.
Every day, there are new developments that threaten real estate agents, from websites and apps to do-it-yourself selling and buying resources. We are only at the beginning of this transformative age where new technology and business models look to reform the traditional real estate industry, hoping to gain the first mover advantage that comes with being the latest innovative thing.
Real estate agents are too valuable to be replaced by robots. Despite their best efforts, these technologies won’t take over the personal touch the real estate industry is built upon. Real estate continues to be — and will always be — a relationship-centric business. To keep up with these changes and stay ahead of the curve, there are a few skills to be mastered by brokerage owners and agents alike:
- High ethical standards: The Code of Ethics is the most powerful tool we have to differentiate ourselves from the competition today. In acting ethically, we can prove that the human connection is irreplaceable.
- Beyond fact and figures: Consumers are better informed about the real estate process than ever before because of the availability of information online. As always, you must know market statistics like the back of your hand, but also specifically focus on the skills that a computer can’t perform: negotiating, understanding the nuances of sensitive situations, and conflict resolution.
- Understanding the technology that threatens us: We must understand that the technological change that we have seen in the industry is only beginning. So we need to be better prepared for it by staying current with our knowledge of new technologies and concepts, and find the specialties that these advancements can’t perform better than a human.
To learn more about the technological advancements and how robots can’t replace realtors, click here. Have the leadership skills necessary to tackle this changing industry head on? Spend just 30 minutes to find out and for more information, visit EXIT Realty online or call (978) 961-9161
5 Tips to Successful Entrepreneurship: Mark Cuban
Mark Cuban is most likely known for his role as tough-guy investor on the hit show Shark Tank, but have you ever thought about how he got his start? Cuban, a businessman, investor, film producer, author, television personality, philanthropist and owner of NBA's Dallas Mavericks, is passionate about entrepreneurship, leadership and sharing his tips to successfully running a business. Check out his top 5 tips below:
1. Know how to sell. Being able to convey why your product or service, which could be you, is obviously important. Keep in mind that selling is never about convincing, but is more about educating and helping.
2. Put yourself in the shoes of your customer. If you know how to put the person you are dealing with in a position to succeed, you can be successful. In order to do this, you must be able to quickly understand the needs and demands of that person. It is a never-ending process of learning about what people need.
3. Know as much as possible about technology. The beautiful (and stressful) thing about technology is that it changes every day. Tech is such a huge part of any successful business. Read, try, and use any applicable technology that makes your life easier and more efficient. New technologies enable change and where there is change, there is opportunity. Its up to you to figure out what that opportunity is.
4. Be prepared. If you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. Of course, that doesn't mean there won't be plenty of obstacles. Unfortunately, many people give up too soon.
5. Be nice. People hate dealing with people who are jerks. It’s always easier to be nice than to be a jerk.
Thinking about owning a business for yourself? Want to put these great tips to use? Check out EXIT Realty’s innovative business model that can take revolutionary, dynamic leaders from small fish to big sharks. Attend a 30-minute webinar to learn more. Visit EXIT Realty online or call (978) 961-9161 for more information.
EXIT Realty is Re-shaping Brokerage Ownership
Do the leaders in your industry sacrifice their bottom line for the greater good of the company? Probably not. This is even scarcer in a highly competitive industry like real estate. However, EXIT Realty brokerage owners are changing the status quo.
Opening a franchise is a big undertaking, so EXIT Realty offices in New York took an incubation approach to opening new offices. Using this technique, the franchises grew within each other, pooling resources together to create an undeniable advantage to the new offices in the process of opening. Rather than open an office with five agents, the new franchise owners reaped the benefits of having fifty agents at their disposal. This incubation method gave owners the time and resources to train agents in an environment built to foster success.
The method has already proven successful for EXIT Realty brokerages in New York, and has produced outstanding results. It shows that office incubation is a system where brokers and new entrepreneurs can work hand-in-hand like never before. Owners can come together to help the EXIT Realty family grow and succeed.
EXIT Realty is an innovative company that is breaking down barriers, and this inventive approach to opening new franchises is just one example. To learn more and find out about EXIT Realty’s transformative business model, click here. For more information, visit EXIT Realty online or call (978) 961-9161
EXIT Realty Shakes Up the Real Estate Industry
The real estate market as a whole is experiencing an upswing, opening the door to a bright new future in the industry. Whether you're looking to get started in the field, or are searching for ways to advance your career, EXIT Realty Massachusetts is an innovative company that’s changing the real estate game. EXIT Realty offers a range of amazing benefits that no other company can match.
Discover the ways EXIT Realty's transformative business model is creating a new landscape for agents and brokers. Are you the type of revolutionary leader we are attracting? To learn more about the innumerable benefits of EXIT Realty, register for a free 30-minute webinar presented by EXIT Realty Massachusetts Regional Owner Bill Foss and EXIT Realty CEO, Tami Bonnell.
Attend the presentation to learn about EXIT Realty’s multiple revenue streams that allow agents to earn income in a variety of ways. In addition, EXIT Realty Massachusetts invests in the well-being of each of its brokers and agents with the best training in the industry. Both experienced veterans and those just starting out in real estate will have the advantage of insight from industry leaders. With EXIT Realty’s training program, you can sharpen your skills, specialize in a specific area, or gain the tools you need to own your own real estate franchise.
Register for the webinar today and spend just 30 minutes to uncover 5 strategies that drive success in your business. For more information and to learn more, visit www.exitrealty-ma.com or call (978) 961-9161!
5 Reasons Why Social Media is Essential for Your Real Estate Business
We live in a hyper-connected, social world, where people share every thought and moment, even down to what they ate for lunch. Being active on social media has made staying in touch ultra convenient, and has also provided countless business opportunities. Regardless if you’re into filling people’s newsfeeds with baby pictures or not, social media is a necessity for the success of your real estate business.
Social media is a way for you to stay connected with potential, current, and past customers, prospects, and friends. It’s not a quick fix that will skyrocket your business, but is a fantastic way to market your business in a friendly, unobtrusive way. If you’re a broker, owner, franchisee, or agent, your business will gain from being social. Check out the top 5 benefits of social media for real estate professionals below.
1. Increased Exposure:
Social media is a great way to get exposure for your brand and business. Being active on social media allows you to have ongoing interactions with your followers and stay at the top of their minds. If you’re sharing interesting industry stats, or just appearing in connections’ newsfeeds, your name and business is on their mind and at the tip of their tongue.
2. Increased Traffic:
With increased exposure for your brand, you’ll see an uptick in traffic to your social pages and website. The more great content you share on your channels, the more interested other people will be in following you. As a result of this, you’ll be able to move them from social media to your website or email, and into qualified leads. Recent industry reports state that 90% of all marketers said their social media efforts generated more exposure for their business, and 77% said it increased traffic to their websites.
3. Top-of-Mind Awareness and Recall
Staying top of mind with connections is so important for all industries. Essentially, you have to remind people you’re still around, but in a good way. Avoid talking about yourself or your business constantly. The more you talk about yourself, the more people want to tune you out. This all goes back to the helping, not selling, concept. Post relevant topics or start a discussion, but try to avoid turning into a one-way communicator or megaphone.
4. Branding Yourself as a Trusted Resource
If you’re not going to talk about your business, then what are you going to talk about? When someone is ready to do business, they want to know that you’re current on industry information and using the best practices to get the job done. By talking about things that are related to your business, you’ll keep your audience’s attention and brand yourself as an industry expert.
5. Social, Relatable Business
While there are many reasons to maintain a social media presence, one of the most important goals is to become a social business. At the core of all social networks is the person-to-person communication that mimics real life, even if face-to-face interaction isn’t taking place. Becoming a social business makes you approachable and relatable; people want to have a relationship with a business they like. Turning your static social media pages into something people converse and bond with is what becoming a social business is all about.
To learn about the ways EXIT Realty uses a transformative business model to change the game for brokers and agents and how YOU can get started, click here. For more information or to contact us, visit EXIT Realty Massachusetts online or call (978) 961-9161.
New Lead Generation Technology Takes EXIT to the Next Level
In today’s business world, changes occur so frequently and at such a rapid pace that it’s sometimes hard to keep up. Technology is a major driver of most of these changes, and utilizing the latest technology to stay ahead of your competition is crucial to the success of your business. EXIT Realty has done just that with the introduction of its new, free, state-of-the-art lead generation technology.
You might be thinking that this sounds too good to be true. Here’s how it works: when a new Smart Sign™ or a Smart Rider is placed on a listing, potential buyers can text EXIT to 85377. They’ll receive property details on their phone and the corresponding Agent receives their contact information on theirs.
The system uses geolocation technology that is smart enough to tell which listing buyers are texting about. Each EXIT sign across North America will say “Text EXIT to 85377”, but you’ll only receive contact information from potential buyers interested in your listing. Just like that, lawn signs become an active contributor in the multifaceted marketing plan for each listing.
The best part? The technology is free to all EXIT Agents. All that’s required is the purchase of signs and riders, but the lead generation and technology come at no additional cost. In addition, EXIT Agents will also have access to a myriad of other awesome technologically advanced marketing tools.
Want to be involved in a groundbreaking company that’s leading the pack in innovation and technology? Look no further than EXIT Realty. Revolutionary leaders with the desire to blaze new trails in the Real Estate industry should invest just 30 minutes to discover how EXIT Realty is changing the game for Agents and Brokers. Learn more here, contact us at (978) 961-9161, or visit EXIT Realty Massachusetts online.
3 Tips for Creating a Corporate Culture That Fosters Success
Think about the culture at your current job. What are the first things that come to mind? Hostile? Competitive? Phony? Draining? Culture is such a huge part of today’s business world, and is a key driver in professionals’ career moves. The best companies to work for are those with corporate cultures that support success.
Culture can make or break your business. Check out three simple tips below to encourage a culture that is primed to efficiently recognize and exploit business opportunities:
Practice Open Communication: It's important for your associates to understand what your organization stands for and to have a clear idea of where your company is headed. Be consistent in your efforts to communicate your company's values, and reward those within the company who perpetuate your mission.
- Get Feedback: Surveys and offsite meetings help you get a sense of your team’s opinions regarding the company and its culture. This kind of feedback won't necessarily give you clear-cut answers, but it can provide insight that can help you understand your associates’ feelings and aid in making a plan moving forward.
- Use Leadership To Set The Tone: A company's leaders are largely responsible for setting the tone of its culture. It's essential that the values of your company's leadership align with the values of your company. If teamwork is important, ensure that your company's leaders truly work together as a cohesive team.
Inspired to run a business with a stellar culture? Want to encourage and motivate people to be their best and represent your organization in the community? Look no further than EXIT Realty Massachusetts. Built on a strong foundation of core values, EXIT Massachusetts boasts corporate culture that's geared toward recognizing achievement and identifying superlative business opportunities. Spend just 30 minutes to find out how to get involved for yourself.
Contact us at (978) 961-9161, or visit EXIT Realty Massachusetts online.
Traditional real estate companies only have two dimensions. Exit Realty Massachusetts is revolutionizing the industry by adding a third dimension; single level residual income. Join the team for an opportunity to earn over 100% with no desk fees.
Looking to own your own brokerage and attract top producers? Look no further than the opportunities provided by EXIT Realty Massachusetts. Since its inception, the company—which oversees the EXIT Realty brand brokerages in Massachusetts—has also been paving the way for careers in real estate. And in unprecedented, exciting, and wholly inspiring ways to boot.
As the fastest growing real estate company in the industry, EXIT Realty works by rewarding agents in the form of cash residuals and revenue shares. They’ve given out over ¼ of a Billion dollars to associates and their families, to date. As a matter of fact, they’re specifically seeking dynamic, driven individuals who are looking to lead, train, or run their own firms—and they’re dedicated to providing generous options to aspiring brokers who are looking to retire or formulate their own succession plans.
In other words, EXIT Realty Massachusetts is pretty much the premier destination for aspiring entrepreneurs. And their company’s reputation for making their agents’ fortunes is only getting better by the day.
Moreover, proof of EXIT Realty’s success is already out there in numbers: since they came into existence, the company has established profitable brokerages and attracted droves agents, all of whom are now enjoying the best compensation options in the industry, earning the company a top 5 ranking according to REALTOR magazine.
EXIT Realty's mission is to build the largest and most productively successful real estate organization in North America with over 3,600 profitable brokerages and over 100,000 agents recruited.
To find out more, contact EXIT Realty Massachusetts at (888-572-0206). Your own brokerage—and the career of your dreams—are within reach, so get the ball rolling by calling today!